http://gapingvoid.com/2006/01/20/marketing-in-a-post-cluetrain-era/ "cartoons drawn on the back of business cards" Fri, 10 Feb 2012 23:17:47 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2006/01/20/marketing-in-a-post-cluetrain-era/#comment-9534 john Sun, 22 Jan 2006 00:17:25 +0000 http://gapingvoid.com/?p=2005#comment-9534 Thanks for the updates. Coincidentally, while mooching around the Sainsbury wine department this afternoon, I encountered Stormhoek and i have to agree the labelling is awful. Funnily enough, having sampled it at a number of geek dinners I can't recall having perused the bottle. Make of that what you will! But even with a great new label there is a major problem - 6.99 a bottle is a big obstacle in a supermarket filled with half price offers of wine that are in my opinion of at least equal quality. Now 6.99 is, I accept, not a super premium price but it is high in UK terms and I wonder if I was the only one who hadn't expected Stormhoek to be pegged at such a price-point? Thanks for the updates. Coincidentally, while mooching around the Sainsbury wine department this afternoon, I encountered Stormhoek and i have to agree the labelling is awful. Funnily enough, having sampled it at a number of geek dinners I can’t recall having perused the bottle. Make of that what you will!
But even with a great new label there is a major problem — 6.99 a bottle is a big obstacle in a supermarket filled with half price offers of wine that are in my opinion of at least equal quality. Now 6.99 is, I accept, not a super premium price but it is high in UK terms and I wonder if I was the only one who hadn’t expected Stormhoek to be pegged at such a price-point?

]]> http://gapingvoid.com/2006/01/20/marketing-in-a-post-cluetrain-era/#comment-9533 Patrick Dodds Sat, 21 Jan 2006 04:20:24 +0000 http://gapingvoid.com/?p=2005#comment-9533 Hugh, you look like a very likeable fellow I must say, and your friend also - you both appear very approachable. Nice pic. And another good post. Keep it up. Hugh, you look like a very likeable fellow I must say, and your friend also — you both appear very approachable. Nice pic. And another good post. Keep it up.

]]> http://gapingvoid.com/2006/01/20/marketing-in-a-post-cluetrain-era/#comment-9532 hugh macleod Fri, 20 Jan 2006 20:50:05 +0000 http://gapingvoid.com/?p=2005#comment-9532 John, the label's being redesigned as we speak. as soon as it's public we'll move that thread forward again. David's been in America this last month, so I'm waiting to hear back from him re. the film script. John, the label’s being redesigned as we speak. as soon as it’s public we’ll move that thread forward again.
David’s been in America this last month, so I’m waiting to hear back from him re. the film script.

]]> http://gapingvoid.com/2006/01/20/marketing-in-a-post-cluetrain-era/#comment-9531 john Fri, 20 Jan 2006 20:47:50 +0000 http://gapingvoid.com/?p=2005#comment-9531 It my be that I missed the posts but it occurred to me today that I've not seen any update on the Stormhoek label competition and of particular interest to me, the film-script (did the updated script get posted as promised?) It my be that I missed the posts but it occurred to me today that I’ve not seen any update on the Stormhoek label competition and of particular interest to me, the film-script (did the updated script get posted as promised?)

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