January 16, 2006

top ten reasons why nobody reads your blog

zzzlokjib03.jpg
TOP TEN REASONS WHY NOBODY READS YOUR BLOG:
1. You’re not a good-looking female who likes pos­ting naked pic­tu­res of her­self.
Pretty damn obvious, if you ask me. [Not safe for work. You’ve been war­ned.]
2. There’s nothing in it for them.
Yeah, peo­ple really want to spend the short time they’ve been given on this Earth to find out what an unem­plo­yed mana­ging con­sul­tant dork has to say. Dream on.
3. “Pas­sion & Autho­rity” are just buzz­words to you.
Yeah, I’ve read the Clue­train as well. So has my pet canary. Get back in line.
4. A sec­ret cabal of A-Listers got together and deci­ded that you should be exc­lu­ded from the con­ver­sa­tion.
Yeah, they sit around sip­ping cham­pagne, eating caviar and laughing about you.
5. You have nothing to say.
The fact that you haven’t figu­red this out yet sur­pri­ses ever­yone.
6. You’re not The Assi­mi­la­ted Negro.
TAN is smart and funny. You are not. Get over it.
7. You didn’t recently sell your com­pany to AOL for $25 million.
Somehow your eighth-grade English teacher mana­ged to con­vince you that truth & beauty were more impor­tant to peo­ple than money & power. And you’ve been paying dearly for it ever since.
8. The very fact that you’re whi­ning about traf­fic makes peo­ple not want to read your blog.
Ins­tead it makes them want to emu­late the champagne-swigging A-Listers currently moc­king you.
9. You’ve only been wri­ting the damn thing for a week.
And you’re already whin­ging. See Point Num­ber Eight.
10. The Long Tail is very, very long.
And thanks to folk like you it’s get­ting EVEN LONGER. Rock on.
[FURTHER READING:] “Top Ten Blog­ger Lies.“
[BONUS LINK:] Kent has a very dif­fe­rent take on things.

"Hugh's Daily Cartoon" Newsletter. A new cartoon sent out every weekday morning to your inbox [RSS version here.]. A wee chuckle to start your day off right etc.

82 Responses to “top ten reasons why nobody reads your blog”

  1. Hugh
    You have rui­ned my day — I just drop­ped by for a quick look and get stuck on Sonia’s blog!!!
    Cheers Rob

  2. Heh.
    Fun stuff and so damn true.
    It’s all about pos­ting con­tent that peo­ple actually want. For exam­ple, I pod­cast 1950’s radio detec­tive serials, just for fun. (www.soapdetectives.com if any­body is inte­res­ted).
    In week two of the site being live boing­boing wrote nice things about it, shortly after it was men­tio­ned on /. Traf­fic has never been a pro­blem since, if anything I had to scale down fre­quency of pos­ting because I was run­ning out of band­width.
    Oh, and since I’ve remo­ved all adver­ti­sing from the site dona­tions have been at a level that allows me to keep the site up and running.

  3. “sip­ping cham­pagne?“
    You see this is what reveals Hugh’s post as mis­di­rec­tion, as paid for by the a-list cote­rie.
    If he was being truth­ful he’d obviously be poin­ting out the a-listers are drin­king *stormhoek*.
    Nope, Hugh has outed him­self as a paid shill, taking the 30 sil­ver pie­ces from sco­ble and dave siffy.
    fnord.
    hail eris.
    now where did i put my meds?

  4. hugh macleod says:

    Con­grats, Andreas. Good work ;-)

  5. Great list, and I love #8, if only because it is so true and sim­ple. I was rea­ding someone’s blog and they were whi­ning about the fact that Guy Kawasaki’s blog has already got 3000+ subsc­ri­bers, and he just star­ted, and how they had been blog­ging for 2 years, and had half the subsc­ri­bers, and yet in their com­ment, there wasn’t even a link to their site.
    Thanks Hugh! Spot on, as usual!

  6. Vinny says:

    Nobody reads my blog, and I hope to God they never do. One of these days, I won’t be living in my mom’s base­ment, and it would be nice to actually be able to get a job.

  7. solaria says:

    Oh my, this is inc­re­dibly funny.
    I spent some time over on MSN Spa­ces before I star­ted moving my stuff over to Word­Press, and… I wish I could post this over on MSN for some (but not all).
    Enligh­ten­ment.
    The key to blog­ging suc­cess appa­rently.
    Some of it is a little back­wards over there though. There are actually some that com­plain they get too much traf­fic and it eats up their band­width.
    Wtf…?

  8. Mary Schmidt says:

    And, then again, maybe you’re just boring…(even when naked!)

  9. Andres Martinez says:

    Get over it blo­gosphere, blogs are just like old media.
    If you are inte­res­ting, talen­ted, and willing to spend years at it even­tually you will be suc­cess­ful.
    And it helps to be lucky and to know some­body: just like the movie industry, just like the music industry, just like the publishing world.
    Whe­ne­ver a new tech­no­logy comes out peo­ple start yap­ping about decen­tra­li­zing, democ­ra­ti­zing, empo­we­ring, world chan­ging, etc. Peo­ple like Hugh said the same sort of things about cable tele­vi­sion in the 1970

  10. Thanks for the shout Hugh. good-looking fema­les pos­ting naked pics is #1 on my list also. though I also like if they have a brain. That’s a for­mula for mucho-traffic.
    (don’t anyone steal that, by the way, I have the hot-girl-with-naked-pics-and-smart-writing blog paten­ted, tra­de­mar­ked, and copy­righ­ted)
    I com­men­ted on Kent’s, I agree A-listers lin­king me has hel­ped my traf­fic, but I like to think me hol­ding a gun to your head and threa­te­ning your friends and family had at least a little something to do with it.
    cheers

  11. Tania says:

    Thanks for the war­ning — I really wan­ted to open that Sonia-Belle link but — darn it! — I’m at work.

  12. English Idiot says:

    1. …or you have an unders­tan­ding, out­going girl­friend who is willing to put out to push your blog pla­cing.
    Frankly I’m hol­ding out for one of the lower level pri­zes like The Billionth Blog or someother simi­larly underwhel­ming 15 second spot of fame. Even that is optimistic.

  13. in denial says:

    What are you tal­king about? Every­body reads my blog!

  14. scott says:

    Don’t for­get #11: Because you have “sec­ret, hid­den issues.”

  15. Why you aren’t rea­ding this blog

    The year so far has been full of lists. From dating geeks to blog­ging, VC or entr­pe­neur lies (there’s a theme in their somewhere). And now Hugh has a list of why you’re not rea­ding this blog. Or should that…

  16. Nick Smith says:

    There undoub­tedly is a power curve at play here, but I think the idea that the high ground is held by a pri­vi­le­ged class of a-listers is an illu­sion.
    IMHO this is a very rare exam­ple of a truly level pla­ying field, — there are no barriers to entry and there are no exter­nal pres­su­res or moti­va­tions to link to one blog­ger over an other.
    If you look at any human endea­vour and plot the pro­gress of all par­ti­ci­pants you will always find this power curve at play. The good out­per­form the ave­rage by only a small mar­gin and yet the num­ber of ‘good’ pla­yers are infi­ni­te­si­mally sma­ller. And the same law applies to the elite over the good — they raise the bar again, by just a gnat’s .… , and yet their reward is expo­nen­tially grea­ter. You see this in sport, in busi­ness, in aca­de­mia — in fact I think it’s just one of those immu­ta­ble laws of life that we need to ‘get over’.
    But, there does seem to be a genuine thirst for good ori­gi­nal con­tent, a search for ‘mea­ning’ so to speak, and this along with the net­work effect powe­red by the ease of lin­king, means that the good stuff should always rise to the top.
    And so I choose to believe that this is a genuine meri­toc­racy and not an oli­garchy. Of course I could be totally wrong, but being a new blog­ger (http://www.life2point0.com) on the block I hope I’m not, — other­wise I might as well just give up now and just send emails to myself.

  17. hugh macleod says:

    I hap­pen to agree with you, Nick.
    Peo­ple who are fond of the “oli­garchy” model tend to think that the rea­son nobody reads their blog must be the fault of someone else. Hence my “cabal” Point # 4…

  18. martin says:

    per­so­mally, my blog is a vic­tim of #5.

  19. Why nobody reads your blog

    top ten rea­sons why nobody reads your blog. Now you know.…

  20. cynthia says:

    that sonia belle blog is total bullshit, some hairy fat man is pro­bably sonia

  21. hugh macleod says:

    That wouldn’t sur­prise me, Cynthia =)

  22. red_fox says:

    Now I’m so gloomy.
    Come read my blog, please.

  23. meneame.net says:

    Diez razo­nes por las que nadie lee tu blog

    Razo­nes por las que a nadie le inte­resa tu página. Con tono humorís­tico.
    Visto en http://pjorge.com/archivo/2006/1/17/16:24:33/ (que lo vio no sé dónde).

  24. eSearing says:

    Hugh, Doesn’t this sort of con­flict with your theo­ries on being crea­tive? There you recom­mend the per­son keep doing what they do whether anyone appre­cia­tes it or not. Per­sist without excep­tion! Do it for the expe­rience!
    I want folks to read my blog and click the ads that I work so hard to make rele­vant to my sites theme. But this also means I have to eva­luate what is read, acted upon, and revise my out­put to attract more rea­ders, thus chan­ging the expe­rience I get out of it and poten­tially the goal of the blog.
    As for A-Listers, they always seem to end up telling us about their petty lives when they run out of mate­rial that is mea­ning­ful. Making them no more inte­res­ting than the blog­gers who blog about per­so­nal stuff con­sis­tently. A few of the a-listers are even trying to define blog­ging so narrowly that all other crea­ti­vity is not allo­wed in the club. God for­bid you create your own blog soft­ware or break some other silly rule that fits their limi­ted defi­ni­tion of a blog.
    None of this applies to Hugh, who keeps us enter­tai­ned while making us think. Thanks Hugh.

  25. And this is why I’m wri­ting my webiste…so peo­ple do get some atten­tion.
    http://cybermagellan.com

  26. I’ve got dibs on #9:
    “You’ve only been wri­ting the damn thing for a week.“
    Okay, two weeks.
    Hope­fully not win­ging it yet, though.

  27. top ten rea­sons why nobody reads your blog


    I think nearly all of these apply to me!

    gaping…

  28. JW says:

    Ok, you’re on my A-list too.

  29. I’m one of those whi­ners who posts com­ments everywhere to get extra traf­fic :P
    Fun post. Keep up :)

  30. Mark Johnson says:

    Rea­son #12:
    You don’t post enough lists. Con­si­der: top 10s, pre­dic­tions for 200x, rea­sons why GOOG/YHOO/MSFT/CSCO will fall, 5 com­pa­nies to watch, 3 trends in the next 3 months, 5 pic­tu­res of your favo­rite naked fema­les, 8 cham­pan­ges that the cabal really loves, etc.

  31. I never post…but I am on the a-list.

  32. Lawsy says:

    You brought a smile to my day, great post!

  33. 10 bon­nes rai­sons pour que per­sonne ne lise votre blog

    L’excellent Crunch­no­tes de Michael Arring­ton a fait réfé­rence d’un post sur le blog de Hugh Mac­leod, dont le sujet est le titre de ce post. C’est assez amu­sant à lire et cela per­met de rela­ti­vi­ser un peu sur le fameux tra­fic d&#82…

  34. Mack D. Male says:

    Funny post! I like #5.…that one made me laugh.

  35. gaping­void — Top Ten Rea­sons Nobody Reads Your Blog

    Top Ten Rea­sons Nobody Reads Your (my) Blog — VIA Gaping­Void #10 is my favorite…

  36. Oorgo says:

    sniff, why?

    I strug­gle every day with the rea­sons I’m not popu­lar (no I don’t) and every day I think “Why oh god? Why am I such a pathe­tic nobody? Why does almost no one read this blog I sweat blood over?” (slack infi­ni­tely over, more like). Any­ways, if I …

  37. Why no one reads your blog

    Or mine for that mat­ter: Top Ten Rea­sons why nobody reads your blog:
    1. You’re not a good-looking female who likes pos­ting naked pic­tu­res of her­self. Pretty damn obvious, if you ask me. [Not safe for work. You’ve been war­ned.]
    Editors …

  38. Cheyne says:

    Great article, there are alot of blogs out there that are use­less (my per­so­nal blog inc­lu­ded). Keep up the good work.
    http://www.thewebdesignblog.com

  39. So, is the rea­son for blog­ging that you want rea­ders, or is the rea­son for blog­ging that you want to write and that rea­ders are just an added bonus?
    Guess the fact that I’m rea­ding (and com­men­ting) on this thread shows I must have some issues ;-)

  40. Max says:

    True. But there’s ample space for new blogs. Pick a space you know well and write about it, clearly and honestly.
    If you don’t know anything that well, maybe you shouldn’t be wri­ting something in the first place?
    Max

  41. apostropher says:

    Quick Hits.

    Ren­der your own lard! (via Belle) Top 10 Rea­sons Why Nobody Reads Your Blog Jesus, The Musi­cal! What makes a good prank? If poets named break­fast cereals. Pla­ces where I can find a woman like Jesse’s girl, years later. Just…

  42. Jim Treacher says:

    17. When Mom told you to be your­self, you listened.

  43. Catnabbit! says:

    Don’t for­get the blog­gers who blog only to com­plain about things they can easily fix on their own but refuse to do so!

  44. What do you mean crying for traf­fic doesn’t work!

  45. mark says:

    yup, so true! :(

  46. dave says:

    Ive got naked pic­tu­res of me on my blog too

  47. Novea says:

    Great work, but it seems that my blog Busi­ness in Poland has no chance to have a traf­fic at all.
    Should I delete it?

  48. Wallach says:

    Blog­ging is a means sha­ring ideas with all peo­ple all over the world pro­vi­ded they read what is writ­ten.
    Let all bloggs be read in all nor­mal cir­cums­tan­ces.
    Okay
    Wallach

  49. yea… but… see.. like… peo­ple write blogs cause they want someone out there to think that they actually have a remotly inte­res­ting life!… and of course id love to tell peo­ple about my every day but most jokes that come out are wayyyy fun­nier if ever­yone else was actually there.. like when my best friend was really sugar high and ran into a paper towel dis­pen­ser… haha good stuff… but some peo­ple are actually good wri­tiers like my sis­ter and her friend who did a hys­te­ri­cal job on wri­ting a parody of Spi­ri­ted Away.… and see it didnt hap­pen to us, its just about the movie.. and wheen u get someone who posts funny blogs, the rea­der does get something out of it… a laugh!

  50. interestingweirdo says:

    (the parody can be found at .… yes a mys­pace.. ooo and a blog! http://www.myspace.com/MadAliyaSkills )

  51. Geek News Cen­tral 2006-01-20 #138

    Nice rela­xed show tonight with a little Hawaiian music at the end. Com­ple­tely back to the nor­mal rou­tine, still figh­ting a little bit of a cough but hope­fully I will get rid of that by the next show. Enjoy the…

  52. Fri­day notes

    If you’re using the Skype 2.0 for Win­dows, upgrade now to ver­sion: 2.0.0.73. (January 19, 2006). Mostly bug­fi­xes, no new fea­tu­res, but should be a bit more sta­ble. Skype Web pre­sence ser­vice explai­ned. But you still need to request a…

  53. BeHE says:

    [whiny voice] Ohwwww. I hate thaaaat. Pleeease — read my blog…
    Maybe I should start up a blog traf­fic pro­gram
    [insert spam key­words here]

  54. stralunato says:

    Las 10 men­ti­ras del blogger

    … mi limi­tado domi­nio del idioma inglés no sólo admite sino que casi ruega cual­quier tipo de correc­ción para esta muy libre y humilde tra­duc­ción.
    Ahora que­dan tam­bién las “1…

  55. Well, dang, I’m glad I don’t have any of these issues! I do Sonia one bet­ter — I post nekid pic­tu­res of big pigs on my blog. :)

  56. So it’s the naked photo’s I’m mis­sing. Damn, and so obvious! Well that and I star­ted my new space today!!!

  57. IF says:

    Other News Worth Noting

    How Hac­kers Colla­bo­rate Linux Ad Ama­zon, The TV Show Bran­ded Pho­nes: Sega to Make Pho­nes Will Buzz Agen­cies Sur­vive Top Ten Glo­bal Trends Per McKin­sey Whose Future of Mar­ke­ting? at Millio­naire Socia­lite Pro­duct Pla­ce­ment As Mar­ke­ting Mal­fea­sance Top 10…

  58. Cate says:

    ahahaaaa, all true! :D

  59. Geoff says:

    Did you see the peak Sonia recei­ved after your link http://photos1.blogger.com/blogger/7173/1929/1600/server.1.gif
    Well done Hugh

  60. Lo mejor de la semana (yIV)

    … ¿Algo que no sepamos?

  61. Car­ga­di­tos de razo­nes. 10 moti­vos por los que nadie lee tu blog. Qué lo sepas…
  • Lo mejor de la semana (yIV)

    … ¿Algo que no sepamos?

  • Car­ga­di­tos de razo­nes. 10 moti­vos por los que nadie lee tu blog. Qué lo sepas…
  • Lo mejor de la semana (yIV)

    … ¿Algo que no sepamos?

  • Car­ga­di­tos de razo­nes. 10 moti­vos por los que nadie lee tu blog. Qué lo sepas…
  • Lo mejor de la semana (yIV)

    … ¿Algo que no sepamos?

  • Car­ga­di­tos de razo­nes. 10 moti­vos por los que nadie lee tu blog. Qué lo sepas…
  • Lo mejor de la semana (yIV)

    … ¿Algo que no sepamos?

  • Car­ga­di­tos de razo­nes. 10 moti­vos por los que nadie lee tu blog. Qué lo sepas…
  • Lo mejor de la semana (y IV)

    … ¿Algo que no sepamos?

  • Car­ga­di­tos de razo­nes. 10 moti­vos por los que nadie lee tu blog. Qué lo sepas…
  • Lo mejor de la semana (y IV)

    … ¿Algo que no sepamos?

  • Car­ga­di­tos de razo­nes. 10 moti­vos por los que nadie lee tu blog. Qué lo sepas…
  • Lo mejor de la semana (y IV)

    … ¿Algo que no sepamos?

  • Car­ga­di­tos de razo­nes. 10 moti­vos por los que nadie lee tu blog. Qué lo sepas…
  • Lo mejor de la semana (y IV)

    … ¿Algo que no sepamos?

  • Car­ga­di­tos de razo­nes. 10 moti­vos por los que nadie lee tu blog. Qué lo sepas…
  • Lo mejor de la semana (y IV)

    … ¿Algo que no sepamos?

  • Car­ga­di­tos de razo­nes. 10 moti­vos por los que nadie lee tu blog. Qué lo sepas…
  • Cheryl says:

    Great post. A little heavy on the sar­casm, but stuff we all need to hear. I am not the cen­ter of the uni­verse, and the soo­ner I learn it, the bet­ter life will get.

  • Jack Yoest says:

    Car­ni­val of the Capi­ta­lists is Up for 23 January

    Patent Baris­tas­Pa­tent Baris­tas is hos­ting with outs­tan­ding links and analy­sis. The coun­se­llors at Patent Baris­tas point us to gaping­void and top 10 rea­sons why nobody reads your blog. I like #2: 2. There’s nothing in it for them. Yeah,…

  • Peter says:

    What’s up with blog­gers who don’t allow com­ments? I don’t mean that they screen them first. I am tal­king about a policy of “no com­ments” ever.
    What is the point of blog­ging then?

  • Morgan Blue says:

    Great! :D I think I should get over truth and beauty and start tal­king about night­time nude strolls in the woods and huge piles of money… Thanks for the tips ;) I don’t get many visi­tors on my bilin­gual space… And I only trans­late the good crap to English and leave the other Dutch shit untrans­la­ted. (Some natio­na­li­ties need more crap than others… ;) )

  • NilsNet Blog says:

    My new goal — get peo­ple to read my blog

    A few days ago Kathy Serra, author of Crea­ting Pas­sio­nate Users, one my favo­rite blogs, men­tio­ned as an aside these two artic­les about why no one is rea­ding my blog:
    Josh Porter’s “In The Blog­ging World You Don’t Have Sex On The First Date”, and
    Hugh’s

  • Top Ways to Get Ever­yone To Ixnay the How To Posts

    1. Mock them. 2. Point to others that mock them. 3. Embrace head-spinning recur­sion. Tech­no­rati Tags: 5ives, hor­se­pig­cow, how+to, hugh macleod…

  • think mojo says:

    So just how good are social networks?

    Rea­ding peo­ple like Seth Godin and Hugh McLeod, in fact pretty much ever­yone in the ’sphere gives the impres­sion social net­works and the mar­ket con­ver­sa­tion are ‘the busi­ness’, so to speak.
    The bene­fits to busi­ness con­ti­nue to be wide…

  • think mojo says:

    Social net­works test — Day 4

    Bot sur­pri­singly, the test (and the­re­fore the Orpha­nage) had a very ave­rage day yes­ter­day. Rea­dership drop­ped to 15 visits, and not a cent was recei­ved in dona­tions for the orpha­nage. Only four days in though, and as men­tio­ned yes­ter­day we have tracked…

  • think mojo says:

    Social net­works test — Day 5 & 6

    Well, it WAS the wee­kend, so peo­ple were most likely out enjo­ying them­sel­ves. I cer­tainly was…
    Traf­fic all but disap­pea­red, with only three visits to the site for the last two days and not a crac­ker for the cof­fers.
    We’re not discouraged …

  • PR.ojet Z says:

    From A-list to Z-list

    Etes-vous un blogueur-star ? Une ques­tion qui fait rage dans la blo­gosphère où la notion de clas­se­ment débar­que pour des rai­sons essen­tie­lle­ment éco­no­mi­ques. Aux US, le blog run de Jeremy Pep­per sur Daily’s Dog a sus­cité de nom­breux com­men­tai­res o…

  • Kaos Klub says:

    Segui­mos en pie: vivi­tos y meneándonos

    Des­pués de tan­tos días segui­mos en pie. Kaos Klub no pre­tende ser una espe­cie de blog con actua­li­za­cio­nes dia­rias y millo­nes de gente espe­rando ver nove­da­des (lo segundo no estaría mal). Por si alguien se pre­gun­taba si está­ba­mos muer­tos, siento comuni

  • think mojo says:

    Making the A-list, gracefully

    Steve Rubel posts about the anni­ver­sary of Dale Carnegie’s ode to civi­lity, How to Win Friends and Influence Peo­ple.
    Rea­ding the post, which is in essence a sum­mary of Carnegie’s con­cepts, Steve’s ita­li­ci­sed com­ments make sense for th…

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