Comments on: what comes after the cluetrain?

Comments on: what comes after the cluetrain? http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/ "cartoons drawn on the back of business cards" Fri, 10 Feb 2012 23:17:47 +0000 hourly 1 http://wordpress.org/?v= By: Jumper Bailey http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9310 Jumper Bailey Wed, 18 Jan 2006 00:59:01 +0000 http://gapingvoid.com/?p=1984#comment-9310 I think that there are two main barriers to the adoption of corporate blogging. The first is "us versus them," the fear of losing spin control and the opening of views into the company that might open up risks of litigation. The second is "us versus us," because corporations are not single-brained organisms always acting in their own best interests. They are multibrained fiefdoms with competing internal interests, and each vice president is looking over his (or her) shoulder to make sure some other vice president doesn't do to him (or her) what he (or she) is about to do to some other vice president. I think that there are two main barriers to the adoption of corporate blogging.
The first is “us versus them,” the fear of losing spin control and the opening of views into the company that might open up risks of litigation.
The second is “us versus us,” because corporations are not single-brained organisms always acting in their own best interests. They are multibrained fiefdoms with competing internal interests, and each vice president is looking over his (or her) shoulder to make sure some other vice president doesn’t do to him (or her) what he (or she) is about to do to some other vice president.

]]> By: Marc Wright http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9309 Marc Wright Sun, 15 Jan 2006 00:49:51 +0000 http://gapingvoid.com/?p=1984#comment-9309 What comes after Cluetrain? Training the Clueless! What comes after Cluetrain?
Training the Clueless!

]]> By: Andr http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9308 Andr Sat, 14 Jan 2006 07:44:49 +0000 http://gapingvoid.com/?p=1984#comment-9308 At least there is some new momentum in this direction via Characters like MIT's Peter Senge 'Presence' who's credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors. With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit. How/what do you think about sites like getafreelancer.com? At least there is some new momentum in this direction via Characters like MIT’s Peter Senge ‘Presence’ who’s credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors.
With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit.
How/what do you think about sites like getafreelancer.com?

]]> By: Andr http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9391 Andr Sat, 14 Jan 2006 07:44:49 +0000 http://gapingvoid.com/?p=1984#comment-9391 At least there is some new momentum in this direction via Characters like MIT's Peter Senge 'Presence' who's credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors. With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit. How/what do you think about sites like getafreelancer.com? At least there is some new momentum in this direction via Characters like MIT’s Peter Senge ‘Presence’ who’s credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors.
With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit.
How/what do you think about sites like getafreelancer.com?

]]> By: Andr http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-11740 Andr Sat, 14 Jan 2006 07:44:49 +0000 http://gapingvoid.com/?p=1984#comment-11740 At least there is some new momentum in this direction via Characters like MIT's Peter Senge 'Presence' who's credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors. With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit. How/what do you think about sites like getafreelancer.com? At least there is some new momentum in this direction via Characters like MIT’s Peter Senge ‘Presence’ who’s credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors.
With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit.
How/what do you think about sites like getafreelancer.com?

]]> By: Andr http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-14180 Andr Sat, 14 Jan 2006 07:44:49 +0000 http://gapingvoid.com/?p=1984#comment-14180 At least there is some new momentum in this direction via Characters like MIT's Peter Senge 'Presence' who's credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors. With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit. How/what do you think about sites like getafreelancer.com? At least there is some new momentum in this direction via Characters like MIT’s Peter Senge ‘Presence’ who’s credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors.
With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit.
How/what do you think about sites like getafreelancer.com?

]]> By: Andr http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-16606 Andr Sat, 14 Jan 2006 07:44:49 +0000 http://gapingvoid.com/?p=1984#comment-16606 At least there is some new momentum in this direction via Characters like MIT's Peter Senge 'Presence' who's credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors. With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit. How/what do you think about sites like getafreelancer.com? At least there is some new momentum in this direction via Characters like MIT’s Peter Senge ‘Presence’ who’s credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors.
With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit.
How/what do you think about sites like getafreelancer.com?

]]> By: Andr http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-16622 Andr Sat, 14 Jan 2006 07:44:49 +0000 http://gapingvoid.com/?p=1984#comment-16622 At least there is some new momentum in this direction via Characters like MIT's Peter Senge 'Presence' who's credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors. With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit. How/what do you think about sites like getafreelancer.com? At least there is some new momentum in this direction via Characters like MIT’s Peter Senge ‘Presence’ who’s credentials and presentation may be more palatable for companies than the techy leaning for the cluetrain authors.
With blogging I think perhaps there is a danger in how easily people can get sucked into customised blogging community sites with little in the way of really challenging or stimulating interaction, just more competition for short sighted popularity or profit.
How/what do you think about sites like getafreelancer.com?

]]> By: Rob Burke http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9307 Rob Burke Fri, 13 Jan 2006 23:34:50 +0000 http://gapingvoid.com/?p=1984#comment-9307 Hugh: it's just not easy enough yet. That's why tech companies like Microsoft are there, blogging away, but not everyone else is. Tools for producing and consuming blogs are also not ubiquitous enough, either. Wait 'til blogging concepts are baked into everyone's OS, and everyone's mailing program of choice, out of the box. Then the non-techies will have their eureka moments :) Hugh: it’s just not easy enough yet. That’s why tech companies like Microsoft are there, blogging away, but not everyone else is.
Tools for producing and consuming blogs are also not ubiquitous enough, either. Wait ’til blogging concepts are baked into everyone’s OS, and everyone’s mailing program of choice, out of the box. Then the non-techies will have their eureka moments

]]> By: Marketing Punk http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9314 Marketing Punk Fri, 13 Jan 2006 11:20:00 +0000 http://gapingvoid.com/?p=1984#comment-9314 <strong>Partly Cloudy With a Chance of cluetRain</strong> For some reason I have run across two separate blog posts about the 1999 Cluetrain Manifesto today. Looks like today’s forecast did call for cluetRain. Ha ha. What? Not Funny? Anyway, Hugh has a great post that talks about what... Partly Cloudy With a Chance of cluetRain

For some reason I have run across two separate blog posts about the 1999 Cluetrain Manifesto today. Looks like today’s forecast did call for cluetRain. Ha ha. What? Not Funny? Anyway, Hugh has a great post that talks about what…

]]> By: Bill Kelm http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9306 Bill Kelm Fri, 13 Jan 2006 07:48:40 +0000 http://gapingvoid.com/?p=1984#comment-9306 Large Corporations are resisting the Cluetrain changes, but while progress may be slow as another commentor said above, it really is happening. What is coming after The Cluetrain? For one thing, more upfront, clear, conspicuous, complete, and comprehendable disclosure about all aspects of buying information, I hope. Recently, Verizon's FiOS division made their "unique firmware" wireless router free with installation vs. $64.99 (I have a printed out screen shot of what the FiOS web site used to say). Blogging about the fact you could not buy that special firmware wireless router anywhere but from Verizon, plus the fact that Verizon verbally said you had to have it in order to guarantee FiOS service, helped bring attention to the fact that these things made it almost a "guaranteed sale" for Verizon. It is one small success for mankind (and Verizon), but each "listened to" positive response counts. Large Corporations are resisting the Cluetrain changes, but while progress may be slow as another commentor said above, it really is happening. What is coming after The Cluetrain? For one thing, more upfront, clear, conspicuous, complete, and comprehendable disclosure about all aspects of buying information, I hope.
Recently, Verizon’s FiOS division made their “unique firmware” wireless router free with installation vs. $64.99 (I have a printed out screen shot of what the FiOS web site used to say).
Blogging about the fact you could not buy that special firmware wireless router anywhere but from Verizon, plus the fact that Verizon verbally said you had to have it in order to guarantee FiOS service, helped bring attention to the fact that these things made it almost a “guaranteed sale” for Verizon.
It is one small success for mankind (and Verizon), but each “listened to” positive response counts.

]]> By: john t unger http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9305 john t unger Fri, 13 Jan 2006 06:47:30 +0000 http://gapingvoid.com/?p=1984#comment-9305 Maybe in the corporate setting, it's hard to make the conversation go both ways. Maybe that's not so true on the Global Microbrand level. Yeah, I'm just one guy, with no employees, who's making a lot of his sales through blogging. I have standard design products and custom design products. The custom stuff obviously involves a good deal of interaction and conversation. But the interaction and ideas I get from my customers and readers has led to a few changes in my standard product designs also in the last couple months. Someone wants something specific, and mentions it in a comment or email. Then I think of a way to do it, and it gets done. If it's a really good idea, I add it to the catalog of available options for everyone. So the question might not be what's after cluetrain, so much as how big can it scale? On the GMB level, it's not only easy to let readers and customers be my R+D team, it would be stupid not to. Maybe in the corporate setting, it’s hard to make the conversation go both ways. Maybe that’s not so true on the Global Microbrand level.
Yeah, I’m just one guy, with no employees, who’s making a lot of his sales through blogging. I have standard design products and custom design products. The custom stuff obviously involves a good deal of interaction and conversation. But the interaction and ideas I get from my customers and readers has led to a few changes in my standard product designs also in the last couple months. Someone wants something specific, and mentions it in a comment or email. Then I think of a way to do it, and it gets done. If it’s a really good idea, I add it to the catalog of available options for everyone.
So the question might not be what’s after cluetrain, so much as how big can it scale?
On the GMB level, it’s not only easy to let readers and customers be my R+D team, it would be stupid not to.

]]> By: Jonathan Sanderson http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9304 Jonathan Sanderson Fri, 13 Jan 2006 05:21:28 +0000 http://gapingvoid.com/?p=1984#comment-9304 What comes after the cluetrain? The cluecaboose, obviously. Sorry, sorry, I'm soooo sorry.... What comes after the cluetrain? The cluecaboose, obviously.
Sorry, sorry, I’m soooo sorry.…

]]> By: ccSteve http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9303 ccSteve Fri, 13 Jan 2006 04:22:24 +0000 http://gapingvoid.com/?p=1984#comment-9303 It's all about control - large corporations are not interested in giving that up. Allowing (or gasp encouraging) unpredictable encounters is not high on the list of things they want to do It’s all about control — large corporations are not interested in giving that up. Allowing (or gasp encouraging) unpredictable encounters is not high on the list of things they want to do

]]> By: mad http://gapingvoid.com/2006/01/10/what-comes-after-the-cluetrain/#comment-9302 mad Fri, 13 Jan 2006 03:58:14 +0000 http://gapingvoid.com/?p=1984#comment-9302 I wonder how impatient we all are. Corporations, like politicians tend to follow, not lead, contrary to the conventional wisdom. Maybe it will be small, edgy, micro enterprises who lead the clue train to the next reality (thank you to all of the software engineers who built this galaxy). The evolution of business is just beginning and it includes art and ideas on a major level. Then the corporations and, last and certainly least, the politicians who will follow. I wonder how impatient we all are. Corporations, like politicians tend to follow, not lead, contrary to the conventional wisdom. Maybe it will be small, edgy, micro enterprises who lead the clue train to the next reality (thank you to all of the software engineers who built this galaxy). The evolution of business is just beginning and it includes art and ideas on a major level. Then the corporations and, last and certainly least, the politicians who will follow.

]]>