January 2, 2006
stormhoek on adrants
Adrants picked up the “Blogging Doubles Stormhoek Sales” story. Thanks, Steve!
He has a good synopsis of it:
To double sales inside of a year can’t possiblely come from a few more people drinking a couple of bottles of wine. It can, however, come from a vastly improved internal attitude and sales process. The simple fact that the wine was out there and was being blogged about became part of the story telling sales process.
Rock on.
Now, I get it!
Appears to be something photographed from a Google whiteboard.