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January 2, 2006

stormhoek on adrants

2 Comments

Adrants pic­ked up the “Blog­ging Dou­bles Stormhoek Sales” story. Thanks, Steve!
He has a good synop­sis of it:

To dou­ble sales inside of a year can’t pos­si­blely come from a few more peo­ple drin­king a cou­ple of bott­les of wine. It can, howe­ver, come from a vastly impro­ved inter­nal atti­tude and sales pro­cess. The sim­ple fact that the wine was out there and was being blog­ged about became part of the story telling sales process.

Rock on.

2 Responses to “stormhoek on adrants”

1. David Burn says:

   January 3, 2006 at 1:15 PM

   Now, I get it!
2. Jack Moore says:

   January 4, 2006 at 4:11 AM

   Appears to be something pho­to­graphed from a Goo­gle whiteboard.