Comments on: disrupt or die

By: Neal Romanek

Neal Romanek — Sat, 07 Jan 2006 04:54:51 +0000

“in terms of marketing, blogs are not selling channels, they are disruption channels”
This makes the hairs on the back of my neck do a little dance!
Thank you!

By: Eric Eggertson

Eric Eggertson — Thu, 05 Jan 2006 09:30:42 +0000

Alannah: Tivo is a service that lets you save shows to your Tivo player (a personal video recorder with a large hard drive), then replay them later. The option of zapping commercials automatically makes Tivo an ad killer. This differs from the VCR in ease of use, ability to automate some functions, and volume of shows you can copy. We don’t have it in Canada, but I hear a lot about it from American friends, etc.

By: alannah

alannah — Tue, 03 Jan 2006 11:48:28 +0000

Umm, as an Australian, I would like to ask “What’s a Tivo?”.
At least I know what a blog is. There’s hope yet.

By: Andreas Duess

Andreas Duess — Tue, 03 Jan 2006 07:18:23 +0000

Aye Hugh, I agree with you and the sucking business model. As I’ve said, I am not trying to be contrary.
I’m just saying that the mantra ‘TV is on it’s way out’ doesn’t appear to be holding water anymore. The networks had some considerable successes with a couple of water cooler shows last year. ‘Lost’ comes to mind, ‘Desperate Housewives’ is another. The result? Viewer figures on the rise — and not everybody has a TIVO, especially outside the US.
TV and the online world serve two different purposes. When I want to be entertained without interaction then TV is still the way to go. And watching a couple of commercials is, for most viewers, a fair price to pay. Allows for a bathroom break, to get another beer from the fridge. As long as we have a TV industry that is paid for by advertising dollars we’ll have Madison Avenue pushing commercials.
My own company is build around a different business model. We charge for the idea, not a 15% commission on the media buy. We do that because it allows us to do two things: We give value to ideas. and we can be impartial.

By: mikko puhakka

mikko puhakka — Tue, 03 Jan 2006 04:01:18 +0000

Can you say Google and SEM?

By: hugh macleod

hugh macleod — Tue, 03 Jan 2006 00:35:13 +0000

Dave, advertising’s main problem is that it is both expensive and annoying. And getting worse on both fronts.
Sure, folk in the biz can argue that there are little niches where that is not the case, but for the most part the industry is a disgrace to chivalry.
Andreas, just because people are watching more TV doesn’t mean Madison Avenue’s business models are sucking less.
Can you say Tivo?

By: David Burn

David Burn — Mon, 02 Jan 2006 22:41:29 +0000

You helped double Stormhoek’s sales by going to the blog. Yet, blogs aren’t sales channels. I’m confused.

By: Andreas Duess

Andreas Duess — Mon, 02 Jan 2006 09:21:09 +0000

Not trying to be contrary, but TV viewing figures for 2005 appear to be actually on the up, and considerably so.
No link to online sources (and too lazy right now to dig), this is info given to me by a media buyer acquaintance. And no, he doesn’t make any money off feeding me misinformation.

By: john

john — Sun, 01 Jan 2006 23:34:56 +0000

Does Budweiser need to reach a mass audience (except to justify itself to its major trade customers)?
Or does it need to reach a series of smaller audiences (one of which might be its trade customers)?

By: The Obvious?

The Obvious? — Sun, 01 Jan 2006 22:13:38 +0000

Disrupt or Die

Hugh Macleod has a great post today about marketing using blogs: As I’ve said before, in terms of marketing, blogs are not selling channels, they are disruption channels. And when I talk about disruption, I’m talking about the disruption of

By: Ideascape is social software - innovation platform - collaboration

Ideascape is social software - innovation platform - collaboration — Sun, 01 Jan 2006 22:02:17 +0000

Changing times?

From Hugh, gapingvoid.com — disrupt or die,
Hugh… when I talk about disruption, I’m talking about the disruption
of the company, not the disruption of the potential customers’
purchasing behavior.