http://gapingvoid.com/2005/12/29/the-three-second-rule/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2005/12/29/the-three-second-rule/#comment-8989 john Sat, 31 Dec 2005 00:13:55 +0000 http://gapingvoid.com/?p=1940#comment-8989 Agreed. Packaging is the key differentiator on the shelf and three seconds is probably an overstatement - the processing is instant and it's amazing that issues like the different speed with which the brain processes various colours doesn't get more prominence. Agreed. Packaging is the key differentiator on the shelf and three seconds is probably an overstatement — the processing is instant and it’s amazing that issues like the different speed with which the brain processes various colours doesn’t get more prominence.

]]> http://gapingvoid.com/2005/12/29/the-three-second-rule/#comment-8988 teeveedubya Fri, 30 Dec 2005 08:00:36 +0000 http://gapingvoid.com/?p=1940#comment-8988 if you don't know what you're doing- and let's face it, that's everyone- packaging is EVERYTHING. congrats on the Stormhoek result! if you don’t know what you’re doing– and let’s face it, that’s everyone– packaging is EVERYTHING.
congrats on the Stormhoek result!

]]> http://gapingvoid.com/2005/12/29/the-three-second-rule/#comment-8987 anon Fri, 30 Dec 2005 03:29:55 +0000 http://gapingvoid.com/?p=1940#comment-8987 Similar story was recounted by Macquire in Blink under the generalized discussion of rapid cognition. Apparently one of the larger market research firms did a study proving similar conclusion for the drinks industry based on bottle design... Similar story was recounted by Macquire in Blink under the generalized discussion of rapid cognition. Apparently one of the larger market research firms did a study proving similar conclusion for the drinks industry based on bottle design…

]]> http://gapingvoid.com/2005/12/29/the-three-second-rule/#comment-8986 Miles Archer Fri, 30 Dec 2005 00:41:30 +0000 http://gapingvoid.com/?p=1940#comment-8986 I'm a wine consumer, not in the industry, but we do drink a lot of wine. I hate buying wine, especially from the supermarket. They have chopped up the market into so many small chunks and each mega winery has 12 different brands, that it's insanely difficult to pick a bottle unless you've already tried it. Price and quality only roughly correspond to each other. Which, I guess is a good thing once you find a good cheap wine. On the other hand once it becomes popular, they raise the price. Ack. The only solution that I've found is to buy directly from very small wineries. Lucky that I live in California, though even then it's not practical to run down to the winery when you realize that you're out and it's almost dinner time. I’m a wine consumer, not in the industry, but we do drink a lot of wine. I hate buying wine, especially from the supermarket. They have chopped up the market into so many small chunks and each mega winery has 12 different brands, that it’s insanely difficult to pick a bottle unless you’ve already tried it. Price and quality only roughly correspond to each other. Which, I guess is a good thing once you find a good cheap wine. On the other hand once it becomes popular, they raise the price. Ack.
The only solution that I’ve found is to buy directly from very small wineries. Lucky that I live in California, though even then it’s not practical to run down to the winery when you realize that you’re out and it’s almost dinner time.

]]> http://gapingvoid.com/2005/12/29/the-three-second-rule/#comment-8985 Liz Thu, 29 Dec 2005 19:27:41 +0000 http://gapingvoid.com/?p=1940#comment-8985 I was in Tesco recently & a lady asked if the wine I was choosing was nice. I said I liked it & it was a crisp, dry white. She said she was looking for a sweet wine... I pointed one out to her & then thought to mention the little symbols Tesco put on the back label. You know? the little wine bottle with a number? She was overjoyed. I do hope that's not all she ever needs to know about wine. I was in Tesco recently & a lady asked if the wine I was choosing was nice. I said I liked it & it was a crisp, dry white. She said she was looking for a sweet wine… I pointed one out to her & then thought to mention the little symbols Tesco put on the back label. You know? the little wine bottle with a number? She was overjoyed. I do hope that’s not all she ever needs to know about wine.

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