Comments on: blogging doubled stormhoek sales in less than twelve months

By: Winecast

Winecast — Thu, 30 Mar 2006 21:43:52 +0000

Stormhoek Dinner in St. Paul May 4

Over the past year, I have been following the Stormhoek meme over that gapingvoid. The winery is now entering the U.S. market and has an ambitious plan to supply their wines for 100 (wine) geek dinners across the country. I have volunteered to host on…

By: Blog

Blog — Fri, 03 Mar 2006 00:04:19 +0000

Drinking in the Benefits of Blogging

Last year, Stormhoek, a popular South African wine, started a business blog and sent out one hundred complimentary bottles of their wine to bloggers acro

By: Blog

Blog — Wed, 22 Feb 2006 19:04:28 +0000

Drinking in the Benefits of Blogging

Last year, Stormhoek, a popular South African wine, started a business blog powered by Movable Type and sent out one hundred com

By: Quixtar Blog

Quixtar Blog — Mon, 20 Feb 2006 04:21:33 +0000

Blogging 101 — CEOs in Blogland

Is it a good idea for top company executives to blog? Writing for Information Week back in July, General Motors chief Bob Lutz praises blogging as “a hugely effective communications tool and a terrific way to conduct a grassroots, largely unfiltered co…

By: AdPulp

AdPulp — Wed, 15 Feb 2006 22:04:35 +0000

When Geeks Gather Wine Is Served Hugh MacLeod is driving his "marketing disruption" machine across America this spring and summer. He's helped turn "Geek Dinners" into an event marketing campaign for his South African wine client, Stormhoek. We like sponsoring geek dinners. We want to...

By: Modern Marketing - Blog by Collaborate PR

Modern Marketing - Blog by Collaborate PR — Thu, 26 Jan 2006 01:20:04 +0000

Open Source Wine

Johnnie and I met Jason Korman of Stormhoek yesterday to chat about the successes the company has had using blogging and an open source marketing approach. Great stuff. You can download the interview here and read Johnnie’s interview notes here.

By: Johnnie Moore's Weblog

Johnnie Moore's Weblog — Thu, 26 Jan 2006 00:24:38 +0000

Stormhoek: The Podcast

Earlier this week, James Cherkoff and I had lunch with Jason Korman of Stormhoek, the wine brand that has been enjoying considerable success using blogging. Jason talks about the practical applications of the ideas we talk about on our Open…

By: Propagate Online

Propagate Online — Thu, 19 Jan 2006 20:07:45 +0000

Learn from Customers

There’s a lot of talk around today about word-of-mouth marketing (WOM). I started my career in promotions in the theater in New York and WOM was and is a hot topic in that hit or miss business. It was pretty obvious: either you had WOM our you d…

By: ProNet

ProNet — Tue, 17 Jan 2006 09:44:48 +0000

Drinking in the Benefits of Blogging

Last year, Stormhoek, a popular South African wine, started a business blog powered by Movable Type and sent out one hundred complimentary bottles of their wine to bloggers across Europe. With the assistance of well-known blog marketing expert Hugh Mac…

By: IF

IF — Fri, 13 Jan 2006 11:33:42 +0000

Using Blogging To Double Wine Sales

Hugh Macleod gave his overview about how the blogging support for the Stormhoek wine label shifted tens of thousands of cases of wine, GapingVoid Post…

By: Marketing Headhunter

Marketing Headhunter — Fri, 13 Jan 2006 06:28:38 +0000

Okay, now I get it.

By: Donor Power Blog

Donor Power Blog — Wed, 11 Jan 2006 21:20:20 +0000

How blogs can work for your nonprofit

People keep talking about blogs. Somehow, blogs are supposed to be a powerful new marketing engine. Yet when you look around, you can find plenty of examples of blogs doing some great anti-marketing — they’ve ravaged Dell and Alaska Airlines

By: Corante Marketing Hub

Corante Marketing Hub — Tue, 10 Jan 2006 03:35:30 +0000

How blogging furthers the marketing conversation

Corante Network contributor Johnnie Moore at Johnnie Moore’s Weblog offers one of the first true builds on the “marketing as conversations” meme I’ve seen in a very long time. Discussing a Hugh MacLeod post on the effect of blogging on…

By: Irene

Irene — Fri, 06 Jan 2006 22:29:50 +0000

How is this blogging approach any different than the classic public relations efforts that have been achieving coveted mentions in ‘lifestyle’ publications for wine brands over the years? Other than taking the topic out of the hands of those who have an interest in holding the reins of knowledge about the, oh so complex, topic of wine. Other than beginning to position wine as a consumer product that does indeed not require vast knowledge of tradition, ceremony and soil composition to enjoy.
Good for you! I know nothing about blogging but I have made a career of selling wine and this story development approach has been very interesting to observe.

By: Exclusive Concepts' Internet Marketing Blog

Exclusive Concepts' Internet Marketing Blog — Thu, 05 Jan 2006 07:41:59 +0000

Weekly Round-Up December 30, updated Jan 2.

If you're like me, it takes about 3 weeks to comfortably settle into a new year so that I'm not writing 2005 on my checks.... It will soon debut "Wow House" a reality series to be broadcast online and that's only the beginning of its original prog...