December 18, 2005
slave mode
Alan Gutierrez muses on why big, mainstream, non-techie companies can’t get their heads around corporate blogging. Good stuff.
As a former employee of one of the largest ad agencies in the world, I started asking myself similar questions a year or two ago. Eventually I gave up. Basically, I stopped caring.
There’s something about working for a large company that often alienates one from the concept of “Free Will”. Starting a corporate blog just highlights the fact.
[NOTE TO SELF:] Some people thrive in “Slave Mode”. Whatever. Nobody cares.
Big Blogging
Before you throw your kickoff party and let marketing run the show, please, try imagine the fun you’d have if the 800 number on your box of soap flakes rang any phone in your firm at random.
…
I think we sometimes forget how small the bloatosphere really is. For instance, if I look at my friends as a group, only a couple of them are blogging, and that’s because I helped them get going.
Same here, Dave.
Though, I’ve stopped caring how big the blogosphere actually is/isn’t. Got too busy selling suits
I would much rather have a personal selling relationship with a small group of connected folks who carry on global conversations than a large smattering of unconnected people in this massive lumbering dinosaur of an industry we deal with.
Just my opinion though.
I’m in the mid-West here in the United States. The corporations tend to be larger. They are not so nimble as the computer firms out West, but they get the job done.
There is a lot of law surrounding labor, and a lot more liability involved with their products. I’d like to get into the business of getting them syndicating, and the first step is to educate myself about their concerns.
Trying to apply my knowledge in my market, trying to learn about my market. Although, I hate to call my home a market.
Jose, I think one of the cool things about the Blogoville is that you can have that selling relationship without ever leaving your computer. (Unless you need to, say, take measurements for a suit or something.)
It’s also one of the scary things.
I have actual physical, real-world relationships with lots of internationalists; and I participate in this blog thingy as well. If I were selling something, I’d probably try to sell it to the bloggers first, even though I don’t know most of them outside that context.
I’m not sure whether that’s good or bad. (And I’m not selling anything…) But I do know that “not having to leave your computer” can just as easily mean “sitting on a boat sipping cocktails with beautiful people” as “hunched over your desk in the dark” — and *that* is a freedom I like.