Comments on: horse bliss http://gapingvoid.com/2005/12/15/horse-bliss/ "cartoons drawn on the back of business cards" Fri, 10 Feb 2012 23:17:47 +0000 hourly 1 http://wordpress.org/?v= By: Blogspotting http://gapingvoid.com/2005/12/15/horse-bliss/#comment-8794 Blogspotting Sat, 17 Dec 2005 02:35:53 +0000 http://gapingvoid.com/?p=1907#comment-8794 <strong>Horses for Courses</strong> On what companies could learn from the blog of a horse whisperer. Horses for Courses

On what companies could learn from the blog of a horse whisperer.

]]> By: Fraser http://gapingvoid.com/2005/12/15/horse-bliss/#comment-8793 Fraser Thu, 15 Dec 2005 21:45:08 +0000 http://gapingvoid.com/?p=1907#comment-8793 Hugh Reading Horse Bliss and "A secret recipe to horsemanship is to create curiosity" went bingo ! in my head. If you interrupt people you scare them away - if however you create curiosity like the Horse Whisperer, then the customer (horse) is only drawn to you without fear but has confidence in you. What a great marketing analogy this is. Fraser. Hugh
Reading Horse Bliss and “A secret recipe to horsemanship is to create curiosity” went bingo ! in my head.
If you interrupt people you scare them away — if however you create curiosity like the Horse Whisperer, then the customer (horse) is only drawn to you without fear but has confidence in you.
What a great marketing analogy this is.
Fraser.

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