December 15, 2005
horse bliss
Horse Bliss. A real horse whisperer/trainer/cowboy started a blog all about riding horses properly.
A secret recipe to horsemanship is to create curiosity. Rather than you approaching the horse try drawing it towards you. This may take time depending on the horses� conditioning. Horses that have not been exposed to human interaction or have had negative encounters with humans may let the fear drive them away more than a horse that has been handled humanely by humans.
Here’s a guy in Colorado living in a trailer, who has about a dozen or so customers, doing the global microbrand thing.
I believe that having a good product and a well-written blog is a fairly easy way to fulfil one’s potential, however you define it. That’s what a global microbrand is all about. It doesn’t have to be big. It just has to be worth talking about.
I think it’s exciting. I think we live in very exciting times.
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Reading Horse Bliss and “A secret recipe to horsemanship is to create curiosity” went bingo ! in my head.
If you interrupt people you scare them away – if however you create curiosity like the Horse Whisperer, then the customer (horse) is only drawn to you without fear but has confidence in you.
What a great marketing analogy this is.
Fraser.
Horses for Courses
On what companies could learn from the blog of a horse whisperer.