December 2, 2005

the porn metaphor

zzzbambam35.jpg
The good news is, Tech­no­rati, my favo­rite blogosphere-monitoring ser­vice seems to be wor­king much bet­ter than in the past. Wha­te­ver bug they had seems to have been fixed.
The bad news is, my Tech­no­rati ran­kings have been taking a pas­ting ever since. Down from around 100 a month ago, to around 175 today.
It’s gapingvoid’s first real down­ward Tech­no­rati trend since I first star­ted paying atten­tion, three years ago. What do I think?

1. There are a lot of great blogs out there. Thou­sands and thou­sands of them. To get into the Top 1000 is hard enough, let alone the Top 100.
2. Metrics don’t really mat­ter. What mat­ters is your net­work, your rea­ders, the qua­lity of your wri­ting etc etc. It’s an easy thing to for­get, once you first start seeing your traf­fic explo­ding and the luc­ra­tive con­sul­ting offers start lan­ding in your inbox.
3. My inte­rests have evol­ved somewhat this year, away from car­too­ning and blog­ging, and into other areas i.e wine and suits. Some of my rea­ders were not impres­sed and have quite rightly taken their “atten­tion dollars” elsewhere.

We blog­gers are very fond of the “con­ver­sa­tion” metaphor. I’m star­ting to like the “porn” metaphor bet­ter. Rock on.
[UPDATE:] gaping­void already has the No. Two Goo­gle rank for “busi­ness porn”. Rock on.

4 Responses to “the porn metaphor”

  1. Lee Bryant says:

    Hi Hugh,
    Long time — hope you’re well. I’ll bite:
    a. Metrics don’t mat­ter — go for qua­lity of rela­tionships not who­re­dom.
    b. Some peo­ple have left because you are an adver­ti­sing chan­nel.
    c. Porn is bad, dare I say “wrong”? This is just one more way in which you seem to be thin­king yor way back into trad adver­ti­sing. Porn is for sad lonely jerk-offs. It is fake, mani­pu­la­tive and de-humanising. Not a good metaphor at all.
    BTW — I was sta­ying just off Madi­son Ave­nue yes­ter­day and it’s quite nice ;-)
    Hope you’re well — if you fancy a pre-Xmas drink or lunch down here then let me know.

  2. hugh macleod says:

    “It is fake, mani­pu­la­tive and de-humanising.” I agree. Which is why it’s abso­lu­tely everywhere.
    Also yeah, I have to watch that “trad adver­ti­sing” stuff. Easy to get caught up in it… espe­cially as it’s a sub­ject I am genui­nely inte­res­ted in.

  3. bbm says:

    Don’t worry, if you goo­gle “Gaping Void” then your “busi­ness porn” link comes to the top …

  4. Sam Sugar says:

    Porn, like music, or any other expres­sion — reflects the vie­wer as much as the artist. If you see depic­tions of expli­cit sexua­lity as inhu­man, fake and mani­pu­la­tive that says something about your out­look. Some porn, is truly horri­ble but to use porn — which is impos­si­ble to define — as a catch-all phrase for all that’s bad is sim­plis­tic.
    Unless you’ve seen a good deal of it how can you pass jud­ge­ment any­way? If you have, does that cast you as a ‘sad lonely jerk-off’ too?
    Unlike many I’ve wor­ked on Madi­son Ave., in movies, in publishing and in porn (and con­ti­nue to do so) — I know from expe­rience that porn is enjo­yed by many beau­ti­ful sin­gle women (as is big bud­get sci-fi) and that sad-lonely-jerk-off’s enjoy both enter­tain­ments as well.
    I call foul and will hap­pily con­ti­nue this debate over a drink in NY, Lon­don or LA at leisure.