November 21, 2005
the perpetual selling virus
English Cut just got a story for the second time on U.S. Public Radio’s “Marketplace”:
“Speaking of Bespoke”
Goodbye business casual. Hello business suit. Want to out-dapper the other guy? English hand-made suits are all the rage.
Big-Media attention is fine & dandy. Good for credibilty and cachet etc.
But if I had to choose one or the other, I’d much rather have high Google rankings. No question.
Big Media offers the short-lived spike in blog traffic. High Google rankings offer the perpetual selling virus.
Well done Hugh — as someone once told me about brand awareness — everyone’s heard of cancer, not many want it !
The Long Tail of Media Attention
Tonight at 10pm, rumor has it the podcasting segment recorded by Minneapolis NBC affiliate KARE 11 with me and many others within PodcastMN will air. As much as I’m always happy for an opportunity to spread the word on podcasting and PodcastMN. …
Not sure what sort of phrases people would searc for if they wanted the kind of service English Cut offers. Perhaps someone who knows a bit about suits and their quality, and has the cash for it, would use that kind of search. I’m not too sure though.
More impressive I think is the number 1 ranking for [english tailor] and number 3 for [tailor]. Though perhaps a very generic term like [tailor] is not in the best interests of a high end supplier like english cut.