Comments on: long-term value

By: teeveedubya

teeveedubya — Wed, 09 Nov 2005 04:23:52 +0000

“buzzard infested fiefdoms” more like!
the media genie is out of the bottle and cannot be “controlled”. hurrah!

By: Mack Collier

Mack Collier — Tue, 08 Nov 2005 15:52:11 +0000

“But of course, society has taught us you can “only” make money by doing stuff that is expensive and difficult. To me, this explains the cultural resistance blogs first encountered. Too many people had little buzzword-infested, top-down fiefdoms to protect.“
As a marketing tool, I think the reason why blogs are meeting with resistance is because companies haven’t figured out how to control the message yet. Eventually, when they realize that the beauty of blogs is that the message goes where the bloggers take it, they will either:
1 — Accept the potential of blogs, and work on ways to implement them into their marketing strategy
2 — Say ‘Hell no!’ and run away as fast as they can.
The companies that do #2 are the ones that can’t be trusted

By: Andreas

Andreas — Tue, 08 Nov 2005 10:06:26 +0000

Sure, making a hand-made suit from scratch is a pretty complicated business. But does that mean the marketing & communication has to be?
Do you think putting together a marketing campaign is less complicated than tailor making a suit? If anything, I would say the two are related.

By: Lee White

Lee White — Tue, 08 Nov 2005 00:33:07 +0000

One phrase in this post really caught my attention,
“Too many people had little buzzword-infested, top-down fiefdoms to protect.“
Buzzword-infested strikes at the heart of why we operate in such a dysfunctional world. The 20th century paradigm is to protect your territory, your special knowledge. We do this with jargon. Knowledge is best used when shared, but the special language everyone creates prevents this.
This post aligns well with Seth’s post “Mine, ours, everyone”

By: hugh macleod

hugh macleod — Mon, 07 Nov 2005 19:08:29 +0000

Yeah Ed, I’m with you on that one. Good points you made, thanks.

By: Ed Byrne

Ed Byrne — Mon, 07 Nov 2005 16:40:12 +0000

I think you can ‘only’ make money by doing things that (as Tom Peters says) are insanely great.
That means your products must be excellent, your service must be fantastic, and yes, your marketing must also be amazing.
However, amazing marketing does not equal expensive marketing. Great marketing for me is getting your ‘idea virus’ to spread, not coming up with million dollar ad campaigns.