long-term value

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A conversation I’ve been having with a lot of people recently:

The long-term value of English Cut comes not from the profit margins of each $3,000 suit, or how brisk sales were last month. The real value comes from happy customers, who continue to dig what we do over the long haul. It is not uncommon for an established Savile Row customer to spend twenty, fifty, a hundred thousand dollars on a wardrobe over time. A good Savile Row tailor will easily have a few hundred customers on his books, by the time he’s established his reputation. Do the math.

Another thing I’m fond of saying:

Blogs, when they work, are cheap and easy.

But of course, society has taught us you can “only” make money by doing stuff that is expensive and difficult. To me, this explains the cultural resistance blogs first encountered. Too many people had little buzzword-infested, top-down fiefdoms to protect.
Sure, making a hand-made suit from scratch is a pretty complicated business. But does that mean the marketing & communication has to be?
[Speaking of long-term value:] According to the logs, Google drives roughly 5 times as much traffic to English Cut than Yahoo. Rock on, Google.

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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