Comments on: the future of marketing is being able to create stories other people will want to tell http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= By: Robert Scoble http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8359 Robert Scoble Tue, 01 Nov 2005 17:14:21 +0000 http://gapingvoid.com/?p=1833#comment-8359 Oh, you are SO right on. That mirrors what I told Google (they LOVED your cartoons, by the way). Oh, you are SO right on. That mirrors what I told Google (they LOVED your cartoons, by the way).

]]> By: Vy Blog http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8360 Vy Blog Mon, 31 Oct 2005 22:52:35 +0000 http://gapingvoid.com/?p=1833#comment-8360 <strong>Future of marketing: Storytelling</strong> Hugh says that Seth says the future of marketing is going to be the ability to create stories other people will want to tell. Rings true. Think of when you're at the dinner table with your family, long after dinner Future of marketing: Storytelling

Hugh says that Seth says the future of marketing is going to be the ability to create stories other people will want to tell. Rings true. Think of when you’re at the dinner table with your family, long after dinner

]]> By: Hugh MacLeod http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8358 Hugh MacLeod Mon, 31 Oct 2005 16:14:46 +0000 http://gapingvoid.com/?p=1833#comment-8358 No worries, TAN. Your stuff rocks =) No worries, TAN. Your stuff rocks =)

]]> By: The Assimilated Negro http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8357 The Assimilated Negro Mon, 31 Oct 2005 04:07:24 +0000 http://gapingvoid.com/?p=1833#comment-8357 you (and Seth) and David Mamet are right on. Marketing, indeed life in general, is about story. for this reason I'm making a little press room. I've gotten a couple other plugs since but you were among the first in the blogosphere. so thanks. you (and Seth) and David Mamet are right on. Marketing, indeed life in general, is about story.
for this reason I’m making a little press room. I’ve gotten a couple other plugs since but you were among the first in the blogosphere. so thanks.

]]> By: david parmet http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8356 david parmet Sat, 29 Oct 2005 21:57:33 +0000 http://gapingvoid.com/?p=1833#comment-8356 Working PR for way too long I've learned one thing.. the story either tells itself or no amount of spin can tell it. EC was a no-brainer. The story is so good the the reporters we've talked to so far just get it right away and want to turn around and tell it themselves. There's no spin or any of the other PR jedi mind tricks us PR folk normally have to employ. Working PR for way too long I’ve learned one thing.. the story either tells itself or no amount of spin can tell it.
EC was a no-brainer. The story is so good the the reporters we’ve talked to so far just get it right away and want to turn around and tell it themselves. There’s no spin or any of the other PR jedi mind tricks us PR folk normally have to employ.

]]> By: jim http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8355 jim Fri, 28 Oct 2005 21:57:56 +0000 http://gapingvoid.com/?p=1833#comment-8355 I think the Stormhoek blog provides a similar opportunity...read the blog, find out something cool about wine, buy it, give me a story to tell... been meaning to stop over their blog with this comment, but I've been screaming busy... I think the Stormhoek blog provides a similar opportunity…read the blog, find out something cool about wine, buy it, give me a story to tell…
been meaning to stop over their blog with this comment, but I’ve been screaming busy…

]]> By: scott http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8354 scott Fri, 28 Oct 2005 19:25:39 +0000 http://gapingvoid.com/?p=1833#comment-8354 You're got the right perspective on your PR success. It builds credibility that pays off over time -- usually not in a quick burst of sales. And telling your brand's story in a way the people find interesting is what PR is all about -- connecting the worlds of marketers and journalists. If you can do that, you've got it made. And congrats on the Technorati 100. I'm in the top 56,000 -- for what that's worth :) You’re got the right perspective on your PR success. It builds credibility that pays off over time — usually not in a quick burst of sales. And telling your brand’s story in a way the people find interesting is what PR is all about — connecting the worlds of marketers and journalists. If you can do that, you’ve got it made.
And congrats on the Technorati 100. I’m in the top 56,000 — for what that’s worth :)

]]> By: Avin http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8353 Avin Fri, 28 Oct 2005 11:58:17 +0000 http://gapingvoid.com/?p=1833#comment-8353 You guys do have a wonderful story, thats why I at least keep coming back. Rock on Hugh!! You guys do have a wonderful story, thats why I at least keep coming back. Rock on Hugh!!

]]> By: mememe http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8352 mememe Fri, 28 Oct 2005 09:58:22 +0000 http://gapingvoid.com/?p=1833#comment-8352 That cartoon kicks ass. That cartoon kicks ass.

]]> By: Olivier Blanchard http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8351 Olivier Blanchard Fri, 28 Oct 2005 09:49:34 +0000 http://gapingvoid.com/?p=1833#comment-8351 Yep. Become a legend, and you've got it made. Now for a plan... Yep. Become a legend, and you’ve got it made.
Now for a plan…

]]> By: hugh macleod http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8350 hugh macleod Fri, 28 Oct 2005 09:26:52 +0000 http://gapingvoid.com/?p=1833#comment-8350 Hey, Keith, thanks. Yeah, go right ahead. Groovy. Hey, Keith, thanks. Yeah, go right ahead. Groovy.

]]> By: keith http://gapingvoid.com/2005/10/27/the-future-of-marketing-is-being-able-to-create-stories-other-people-will-want-to-tell/#comment-8349 keith Fri, 28 Oct 2005 09:20:33 +0000 http://gapingvoid.com/?p=1833#comment-8349 Hugh: You should be basking in the reflections of English Cut's PR glory. You're damned right--it is a fantastic PR coup. I also caught the interview on Business Week's website. Good God man, pat yourself on the back! You've put English Cut on the map. Good kharma is a good thing. By the way. . . I would love to use the English Cut blog as a case study that I'm putting together for a seminar. Is that OK with you guys? Hugh:
You should be basking in the reflections of English Cut’s PR glory. You’re damned right–it is a fantastic PR coup. I also caught the interview on Business Week’s website.
Good God man, pat yourself on the back! You’ve put English Cut on the map. Good kharma is a good thing.
By the way… I would love to use the English Cut blog as a case study that I’m putting together for a seminar. Is that OK with you guys?

]]>