October 21, 2005
[Bonus Link:] Nice wee quote from ThinkJose:
The Global Microbrand is so much more than being self-employed or even putting yourself on the web. It is all about finding the one thing that makes you dramatically different, that one story that you can tell better than any one else. The beauty is that we all have that power to do one thing really well and gather an audience that is looking to hear that story.
As the global audiences become more savvy on finding the one niche they are looking for, and the web 2.0 tools make it easier to find that one individual, the Global Microbrand will become more and more powerful.
"Hugh's Daily Cartoon" Newsletter. A new cartoon sent out every weekday morning to your inbox [RSS version here.]. A wee chuckle to start your day off right etc.