Comments on: the global microbrand rant

By: the sift everything experiment

the sift everything experiment — Tue, 28 Mar 2006 22:12:25 +0000

In all its glory

I’ve been thinking lots more about “perfect for purpose” (more here). And, related to that, having a voice that calls for such things.
My ego feed caught someone quoting a comment of mine on Hugh’s blog. Hugh was describing …

By: E.P. Frederick

E.P. Frederick — Tue, 28 Mar 2006 08:39:18 +0000

Whether I shall turn out to be the hero of my own life, or whether that station will be held by anybody else, these pages must show…

I guess the whole microbrand concept is looking pretty legit. With that in mind, here goes.

By: AiAlone.com

AiAlone.com — Wed, 22 Mar 2006 02:07:10 +0000

AiAlone.com is born.…

Hello world.Today is the day that I hope to change my life. Today is the day I hope to change the world.….even if only very, very slightly.I believe it is ripe for it. You see, I have been working in the realm of high tech now for…

By: Telepocalypse

Telepocalypse — Tue, 14 Mar 2006 00:11:16 +0000

Bonus offer: Telepocalyptic stock tips!

I once claimed I had the drawing ability of a three year old, with suitable evidence. I’m going to have to revise that claim. My 2½ year old first daughter is showing signs of rapidly overtaking me. Anyhow, the keen-eyed…

By: MarketingMonger

MarketingMonger — Mon, 13 Mar 2006 00:31:44 +0000

C. F. Martin & Co. Falls Hard

This post is something that you never want your customer evangelists to write. The future is bright for brands that are genuine. Open. Passionate. High Quality. Small?…

By: MarketingMonger

MarketingMonger — Mon, 13 Mar 2006 00:13:31 +0000

R.I.P. C. F. Martin & Co.

This post is something that you never want your customer evangelists to write. The future is bright for brands that are genuine. Open. Passionate. High Quality. Small?…

By: AdPulp

AdPulp — Sat, 04 Mar 2006 02:24:21 +0000

If It Were Only True

Strange New Products helped introduce hangover helper, Security Feel Better, last fall. According to their report, SFB has a distinctive pear flavor, and comes in a 30ml bottle, small enough to carry in a coat pocket, handbag, or glove compartment.…

By: It's Terribly Tasteful

It's Terribly Tasteful — Mon, 20 Feb 2006 22:02:57 +0000

Global Microbrand

I did not think that up. It’s from Hugh Macleod, who I believe might be a genius of practical knowledge and is an important part of my idea for Illustrated Weblog Marketing. More to follow…

By: CommerceConnect - Interactive Marketing Services: Email - Search - Blogs

CommerceConnect - Interactive Marketing Services: Email - Search - Blogs — Fri, 03 Feb 2006 02:10:37 +0000

Fear of Change

I had a tough sales week. It’s only Thursday, but I may have to retreat, regroup and begin again Monday. Some of things I heard this week: We want to start slow… We don’t have a lot of money, so

By: Broadband and Me

Broadband and Me — Wed, 01 Feb 2006 17:31:45 +0000

The power of blog

Via Hugh at Gapingvoid Creating Passionate Users: Naked Conversations on a Bus Blogs let the “little guy”, from a cowboy horse whisperer, or a geek who can make your life a little simpler develop a global microbrand. That means they…

By: B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary

Thu, 01 Dec 2005 01:29:01 +0000

Are Blogs Worth Anything Without the Bloggers? Maybe?

Peter Brady at Performancing envisions bloggers going public and Stephen Baker at Business Week thinks that’s not bloody likely. The truth is somewhere in between. With stunning optimism, Brady suggests that bloggers should have an exit strategy for th…

By: Kevin Poor

Kevin Poor — Fri, 28 Oct 2005 23:17:06 +0000

Change is good, fear is not

Since I often find myself talking new technologies with clients and colleagues, and often get a lot of resistance to change, both in using new tools and changing habits, this piece from gapingvoid resonated with me, on both sides…

By: Indigo Clothing Blog

Indigo Clothing Blog — Fri, 28 Oct 2005 16:55:33 +0000

T-Shirt Stores

Always keeping an eye on the latest t-shirt stores with their limited edition, uber-cool screen printed wares is not one of the most tiresome tasks in life but it is made easier by a collection of handy blogs such as TeeJunkie, PreShrunk and Josh Spea…

By: Jake Mayer

Jake Mayer — Fri, 21 Oct 2005 23:18:31 +0000

Hugh– you have tapped into something that many of us feel, and you have expressed it with clarity and heart. I ‘get’ your GMB concept on a very visceral level. Living in a town of 2,000 in a very poor part of western massachusetts (USA), being an acupuncturist doesnt pay the bills so well. Nor did running a small tea shop. Now I am changing scope, and looking at bringing my brand, in the form of private label and created brands to the world at large, primarily via the internet. This is a shift that I feel offers a freedom to so many millions of us. An ability to transcend geography in business. And I thank you for reminding me to leave my ‘self’ in my work.

By: Emergence Marketing

Emergence Marketing — Thu, 20 Oct 2005 11:00:05 +0000

This is a good one…

(from gaping void) …and so is fear of death itself! [Technorati Tags: gaping void death]…