October 3, 2005
this week’s “beyond lame” award goes to…
Fake blogs are pretty lame. But fake commenters? Wow.
The brilliant Tom Coates (one of my favorite reads these days) tells the whole sad, “beyond lame” story. And he makes a very salient point:
I’m going to give them the benfit of the doubt and say that this whole enterprise is based on clumsiness and stupidity rather than evil, but we have to make a stand and make it clear to these people that if you live by the sword you die by the sword. It’s not good enough for just these marketing people to realise that they’ve screwed up and damaged the brands they were associated with, we have to keep making examples of them to stop other clumsy organisations viewing our self-created territories as nothing more than sales opportunities. Do not lie to us because we will expose you. Be honourable, or we will erase you. And all anyone will see when they search on Google for your products is that there is no depth to which you will not stoop to get another few bottles into someone’s shopping basket.
[UPDATE:] So they write an apology to Tom:
We are writing to you in response to the Barry Scott posting on 30th September 2005. We
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One Response to “this week’s “beyond lame” award goes to…”
It’s my Fithy Marketting Award winner
http://theheadlemur.typepad.com/ravinglunacy/2005/10/marketing_gone_.html
sooo much shit soooo little time