September 29, 2005
“the dinosaur stirs”
It’s official: DDB London, one of the most respected ad agencies on the planet, doesn’t get blogging.
I did an internship there many years ago, straight out of college. Nice enough place to work if you’re into that kind of thing. Their former Creative Director, Ewan Patterson, who I knew in a former life before his DDB days, is now a Creative Director for Bartle Bogle Hegarty, another of the A-List London agencies. Nice to see he’s done well.
A lot of people like to ask the question, “When will ad agencies finally start understanding blogs?” Frankly, I’ve stopped caring. It’s not that they don’t understand blogs, they’ve just not figured out how to make money from them in ways that are in simpatico with their fat, tired and increasingly defective business models.
But that’s not my problem.
[Bonus Link:] A new advertising blog: “Beyond Madison Avenue”.
Clients have a choice. They can spend small with you, me or other micro media organiztions preapred to help them.
There’s nothing surprising about this — blogs are not for everyone and that’s nothing new. Blogs also do not, in any way, make automatically for better, more honest marketing. They are relevant, they are of our times, but they are not a silver bullet.
“simpatico”“simpatico”< –I was wondering are you using this term from the filipinos? if not then what does it whom? and what does it mean? thanks
sorry for the last word. What I mean is if not then whom? what does it mean?
I never claimed they were a silver bullet, Andreas.
http://www.gapingvoid.com/Moveable_Type/archives/001930.html
Nice blog.I like this.
Nick
http://www.yahoo.com
Hugh I’m sure you’ll agree that many agencies and their clients are slow to move toward blogs as marketing tools because they want to see a line that says ‘We made XXX from using this blog’. Since the monetary benefits are so hard to quantify, many shy away from them, while the forward-thinking agencies and clients that can look past a balance sheet will reap the benefits of using blogs.
BTW thanks for the link to our blog, I talked to our webmaster and we’ve added a link here as well!