September 20, 2005
25%…?
According to a little bit of Technorati research from Stormhoek CEO Nick Dymoke-Marr, 25% of conversations in the blogosphere about “South African Wine” are now about Stormhoek.
Anybody care to verify this independantly? 25% seems really high, and frankly, Nick and I are too close to it to be totally objective.
Still, even for a rough, subjective, blog-pimping guestimate, 25% is pretty amazing.
I have no idea as to the validity of that figure, but sweet merciful mother of crap does that cartoon EVER sum up how this week is shaping up for me.
My search using “south african wine” found 1,285 entries, “stormhoek” 235. Following the link in the post produced 4364/235. On Google the same gets you 325,000/20,400 (capitalizing the letters doesn’t make any difference in eith er Google or Technorati.)
Given that Hugh’s been pimping Stormhoek at every opportunity (and event) and has 1,452 posts per Technorati then I don’t know what ‘hard facts’ you can draw from this. Given that Hugh’s PR wonk in NY got English Cut into NYT, then presumably we’ll see more media manipulation to increase Stormhoek’s presence in the blogosphere ‘over the pond.’ Not a bad idea, but then if you throw freebies at everyone then you’re bound to get a result of some sort.
You mean there other South African wines?
Question is will the French allow it at Les Blogs2?
I’d love the 25% figure to be right too but I suspect you’re not quite there yet.
I did some quick work over on blogpulse.com:
Search A shows the trend for posts with (“South Africa” and “Wine”) vs (“South Africa” and “Wine” and “Stormhoek”) No. Nowhere near 25% but this was better than a similar search using “South African Wine” rather than “South Africa” and “Wine”.
However it’s also interesting to just compare “South African Wine” with “Stormhoek”. Over the same period, Search B seems to imply that there are days when there are more people talking about Stormhoek than there are people talking about South African Wine, whether they mention Stormhoek or not.
Worth playing with some more I think. Obviously it’s 0915 and I’m only on my first cup of coffee so there may be obvious holes in my methodology and/or my inferences from these graphs.
Lloyd, whatever the final, “real” percentage is, we’re pretty darn happy with it =)
Of course Stormhoek has not been sent over to the Yanks yet. Just imagine!
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