Comments on: party trick

By: Patrick Dodds

Patrick Dodds — Wed, 21 Sep 2005 03:17:15 +0000

The deconstruction: neat, very neat.

By: Paul Goodison

Paul Goodison — Tue, 20 Sep 2005 21:12:25 +0000

Hugh
Sorry to have misseed your party piece at OSW — waiting for a taxi in the rain.
I just asked myself the question how many wines can I name. The answer was 4. Two of which I remember because of TV advertising and both of which I would never drink. The other two* — (Stormhoek being one of them) were both introduced by an invitation to participate in tasting, with an explanation of where the wine was coming from and what it was looking to do.
These are the only two wine brands I have bought cases of…
And I would describe myself as the man in the street wine buyer, not an expert…
(*The other brand was at a wine tasting event with the vineyard owners selecting a wine per course and describing its production etc — not dissimilar to the Stormhoek approach but using a different medium)
Anyway — can I get some more samples Love the Pinot Grigio

By: RichW

RichW — Tue, 20 Sep 2005 21:11:19 +0000

It’s a good parlor “illusion”. I actually would be able to name one other — “Goats do Roam” — which I suppose says something about naming/branding. It’s actually not bad, considering the silly name.
I’ve had maybe 10–12 bottles of SA wine and while all are drinkable, you’re right, I could only recall two names, Goats (which I’ve had) and Stormhoek (which I haven’t).

By: hugh macleod

hugh macleod — Tue, 20 Sep 2005 20:30:39 +0000

We just need to achieve world domination

By: john

john — Tue, 20 Sep 2005 17:40:35 +0000

That would be fine if Stormhoek only needed to be recognised as a South African wine but you need to achieve much more than that surely?

By: David Barrett

David Barrett — Tue, 20 Sep 2005 07:35:21 +0000

Hugh, have you thought of how these marketing ideas could be applied to charities?