September 14, 2005
copenhagen geek dinner
Henriette is organising a geek dinner in Copenhagen on 28th of October. You can sign up here.
[RANDOM UPDATE:] Another Stormhoek Freebie Review, from Merialc:
The idea behind the blogging wine promotion is, in all simplicity, that of advertising. They send me a bottle of free stuff: if I like it, I can go buy more. If I mention it, other people might try it. It4 Responses to “copenhagen geek dinner”
Responding to the quote from Merialc: not a marketing scam, but a PLAN. It is absolutely, transparently, explicitly their hope that you like it, buy more, and mention it. We think “scam” instead of “plan” because we’re used to marketing lying to us to get us to buy crap. But there’s no lie in the simple message (to paraphrase Hugh) “This is a bottle of Stormhoek. Please fucking tell people if you like it.”
After we’ve heard independent voices speaking honestly about products for long enough, after we realize that (in Kathy Sierra’s words) We Are All Marketers, after it sinks in that the market has become more democratic — then following the advertiser’s suggestion that we spread the word about a good product will seem less like falling for a scam and more like some consumerist version of doing our civic duty.
Or so it seems to me. Sorry to respond to a single sentence with a rant.
As I never tire of saying: There’s nothing inherently wrong with advertising. There’s nothing wrong with trying to sell stuff.
I am watching Hugh’s experiment(s) with interest.
Thanks very much for a well written article. I have been looking out for wine information and you ahve been og great help, buddy! Keep up the good work
Copenhagen Geek Dinner
Via Hugh gapingvoid McLeod comes news of a Copenhagen Geek Dinner on October 28. Did I say news? I meant excellent news. The only cloud on the horizon? I suspect we won’t be trying Stormhoek.