Comments on: fuck-you pinstripes http://gapingvoid.com/2005/09/11/fuck-you-pinstripes/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= By: Michael Martine http://gapingvoid.com/2005/09/11/fuck-you-pinstripes/#comment-7763 Michael Martine Mon, 12 Sep 2005 02:47:29 +0000 http://gapingvoid.com/?p=1756#comment-7763 "well-suited!" Ha! Love a good pun. Almost any kind of artisan or craft endeavor should do extremely well with a blog, because the artisan or craftperson can blog her process as it happens, perhaps even taking pictures and posting them along the way to a finished item. When you do this, you're creating a story. People read your blog and get wrapped up in that story: where were the materials sourced from, what symbolism do they carry, how your process shows the world what a cool endeavor you're running, how your customers totally fucking love you, etc. When a purchase is made, the buyer is placing herself into that story that you started. She becomes a part of it. She has a relationship with it... and with you. This is how blogs are better marketing than you could ever have hoped for, and yet, they're not marketing at all--at least not in the advertising agency sense. “well-suited!” Ha! Love a good pun.
Almost any kind of artisan or craft endeavor should do extremely well with a blog, because the artisan or craftperson can blog her process as it happens, perhaps even taking pictures and posting them along the way to a finished item.
When you do this, you’re creating a story. People read your blog and get wrapped up in that story: where were the materials sourced from, what symbolism do they carry, how your process shows the world what a cool endeavor you’re running, how your customers totally fucking love you, etc. When a purchase is made, the buyer is placing herself into that story that you started. She becomes a part of it. She has a relationship with it… and with you.
This is how blogs are better marketing than you could ever have hoped for, and yet, they’re not marketing at all–at least not in the advertising agency sense.

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