September 1, 2005

have a nice death, dinosaur

zzzzaxxxx02.jpg
From a con­ver­sa­tion I’ve got going with Rick Segal:
“Oh cool! You mean if you’re famous and say nice things about my work on your large-audience web­site, I’ll let you have some of it for free?”
As I’m fond of saying, “Have a nice death, Dino­saur.”
[More thoughts here.]
I dunno, I was having a simi­lar con­ver­sa­tion with some­body the other day, to wit: where Old Media/Old School gets it wrong is when they assume they can impose their own sel­fish, cal­ci­fied values on the Blo­gosphere.
Whe­reas what actually works, what REALLY works is when you align your beha­vior to fit the blogosphere’s values. Which means genui­nely embra­cing them. Not easy if you’re deep into “post-MBA mar­ke­ting dork” mode, but hey, that’s not my pro­blem.
Any­way, it’s something I’m often ran­ting about. Then again, it’s something I’m worr­ying less about. The com­pa­nies that get it will thrive. The ones that don’t… who cares?
[Old rela­ted gaping­void link:] Dino­saurs­peak. “That rather socio­pathic com­bi­na­tion of being com­ple­tely focu­sed on cus­to­mer bene­fit and yet com­ple­tely sel­fish at the same time.”

5 Responses to “have a nice death, dinosaur”

  1. How true.
    It’s like everything else. When we have a choice (pro­duct A or pro­duct B, dino­saur media vs. blo­gosphere) we’re going to choose the one that matches OUR needs/wants/desires as oppo­sed to theirs.
    It’s exci­ting to see how this shift of focus is sprea­ding, but we’ve got a long way to go.

  2. Nicole Simon says:

    Yes, but blogs and more make it easier for us to beat them in the game — the “my search engine ran­king is higher than yours”.
    Ear­lier, they could rely on the fact that it was com­pli­ca­ted till impos­si­ble for the cus­to­mer to select more, get more know­ledge etc. These times are gone, but still the wish for them to be in con­trol remains.
    They will have to learn, more or less pain­full for them. ;)

  3. quicklinks says:

    ran­dom thought of the day

    ran­dom thought of the day…

  4. The dino­saur stirs

    Accor­ding to a sur­vey from DDB Lon­don (site “currently being upda­ted” as I write), nearly 90% of Bri­tish taxi dri­vers, pub land­lords and hair­dres­sers have no idea what a pod­cast is, and more than 70% have never heard of blog­ging (ins­tead thin­king the r…

  5. think jose says:

    What is Sony trying to say?

    So I see this ad on Yahoo! for a “new” type of tv, “the worlds first tv for men and women.” Inte­res­ting… I won­der if they mean that all other tvs are desig­ned for men, con­si­de­ring that the majo­rity of women in the US have the buying power, I find t…