August 10, 2005
nobody genuinely wants to hand over their hard-earned money to lawyers and consultants
(click on image to enlarge etc.)
Paul Hatton over at Hard Diamond talks about a watch he was comissioned to design.
This watch is made of 18ct white gold, with an 18ct rose gold face, and is stepped at the sides. As it was for a woman, and a celebration, I chose to set the ends of the watch with pink, yellow and blue sapphires, and white diamonds. As it was her 50th birthday, I also decided to highlight the 50th minute.
Just so you know, I receive a small commission for every piece of jewelry that sells via Hard Diamond. I suppose if I wanted to go into the jewelry business, I could.
We’ll see. Right now it interests me less as a money spinner, and more of a good example of how blogs are the prefect medium for building a “Global Microbrand”.
Hard Diamond and English Cut have an added advantage over other business blogs, in that they actually sell stuff people actually want. People actually do want fine jewelry and clothes, and in my experience it seems that if they can afford it, they don’t mind spending the money.
Other professions– lawyers, accountants, consultants, marketing schmoes etc– they may have embraced the blogosphere more avidly than the traditional craftsman, but in many ways their job is harder.
Because nobody genuinely wants to hand over their hard-earned money to lawyers and consultants [believe me, as a marketing consultant, I know]. We just happen to live in a world where it has become a pained necessity.
We’ll see how this bejewelled story unfolds. Watch this space.
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