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	<title>Comments on: the main purpose of this exercise is to make stormhoek the first major wine brand to take the cluetrain seriously</title>
	<atom:link href="http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/feed/" rel="self" type="application/rss+xml" />
	<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/</link>
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		<title>By: smallbusinessbranding - Small Business Branding Strategies and Ideas for Savvy Solopreneurs</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7255</link>
		<dc:creator>smallbusinessbranding - Small Business Branding Strategies and Ideas for Savvy Solopreneurs</dc:creator>
		<pubDate>Wed, 24 Aug 2005 21:51:56 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7255</guid>
		<description>&lt;strong&gt;More on Minding&lt;/strong&gt;

Imagine this conversation (I&#039;m paraphrasing) ... Customer 1: This product sucks.Product Maker: No it doesn&#039;t, you&#039;re using it wrong. Try this ...Customer 2: Dude, really, your product sucks because of this one feature.Customer 3: I agree with customers...
</description>
		<content:encoded><![CDATA[<p><strong>More on Minding</strong></p>
<p>Imagine this conversation (I’m paraphrasing) … Customer 1: This product sucks.Product Maker: No it doesn’t, you’re using it wrong. Try this …Customer 2: Dude, really, your product sucks because of this one feature.Customer 3: I agree with customers…</p>
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		<title>By: Andrew Jaffe: Leaves on the Line</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7254</link>
		<dc:creator>Andrew Jaffe: Leaves on the Line</dc:creator>
		<pubDate>Thu, 11 Aug 2005 06:00:55 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7254</guid>
		<description>&lt;strong&gt;Missing Wine&lt;/strong&gt;

Like 74 other bloggers, I was fortunate enough to receive a free sample of Stormhoek Wine, and I was looking forward to finally bringing it home for a taste. Unfortunately, due to the confluence of my own forgetfulness and the incompetence and/or larce...
</description>
		<content:encoded><![CDATA[<p><strong>Missing Wine</strong></p>
<p>Like 74 other bloggers, I was fortunate enough to receive a free sample of Stormhoek Wine, and I was looking forward to finally bringing it home for a taste. Unfortunately, due to the confluence of my own forgetfulness and the incompetence and/or larce…</p>
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		<title>By: Laura Bergells</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7250</link>
		<dc:creator>Laura Bergells</dc:creator>
		<pubDate>Wed, 10 Aug 2005 23:12:24 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7250</guid>
		<description>Hey, I had to look at the picture a number of times before I realized that it was a wine bottle.
(I thought it was a prescription label on a bottle of medicine.)
Come to think of it, it&#039;s a dandy prescription for what ails me!
</description>
		<content:encoded><![CDATA[<p>Hey, I had to look at the picture a number of times before I realized that it was a wine bottle.<br />
(I thought it was a prescription label on a bottle of medicine.)<br />
Come to think of it, it’s a dandy prescription for what ails me!</p>
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		<title>By: Australian Wine Society of Toronto</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7253</link>
		<dc:creator>Australian Wine Society of Toronto</dc:creator>
		<pubDate>Wed, 10 Aug 2005 03:03:47 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7253</guid>
		<description>&lt;strong&gt;Wine for bloggers&lt;/strong&gt;

I&#039;ve been watching with interest gapingvoid&#039;s recent promotion of Stormhoek Estate (South Africa) via &quot;blogvertising&quot;.
</description>
		<content:encoded><![CDATA[<p><strong>Wine for bloggers</strong></p>
<p>I’ve been watching with interest gapingvoid’s recent promotion of Stormhoek Estate (South Africa) via “blogvertising”.</p>
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		<title>By: Damien Mulley</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7249</link>
		<dc:creator>Damien Mulley</dc:creator>
		<pubDate>Mon, 08 Aug 2005 10:11:19 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7249</guid>
		<description>Ireland to follow eh? Michele, stop being a whore.
*cough* &lt;a href=&quot;http://www.mulley.net/archives/000582.html&quot; rel=&quot;nofollow&quot;&gt;&lt;a href=&quot;http://www.mulley.net/archives/000582.html&quot; rel=&quot;nofollow&quot;&gt;http://www.mulley.net/archives/000582.html&lt;/a&gt;&lt;/a&gt; *cough*
</description>
		<content:encoded><![CDATA[<p>Ireland to follow eh? Michele, stop being a whore.<br />
*cough* <a href="http://www.mulley.net/archives/000582.html" rel="nofollow"></a><a href="http://www.mulley.net/archives/000582.html" rel="nofollow">http://www.mulley.net/archives/000582.html</a> *cough*</p>
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		<title>By: hugh macleod</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7248</link>
		<dc:creator>hugh macleod</dc:creator>
		<pubDate>Mon, 08 Aug 2005 05:26:14 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7248</guid>
		<description>Michele, I understand Ireland is to follw shortly. I hope you&#039;ll partake =)
</description>
		<content:encoded><![CDATA[<p>Michele, I understand Ireland is to follw shortly. I hope you’ll partake =)</p>
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		<title>By: Michele</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7247</link>
		<dc:creator>Michele</dc:creator>
		<pubDate>Mon, 08 Aug 2005 04:22:15 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7247</guid>
		<description>Nice idea. Pity it&#039;s UK bloggers only :(
</description>
		<content:encoded><![CDATA[<p>Nice idea. Pity it’s UK bloggers only <img src='http://gapingvoid.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
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		<title>By: Andrew Jaffe: Leaves on the Line</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7252</link>
		<dc:creator>Andrew Jaffe: Leaves on the Line</dc:creator>
		<pubDate>Mon, 08 Aug 2005 02:32:01 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7252</guid>
		<description>&lt;strong&gt;Missing Wine&lt;/strong&gt;

Like 74 other bloggers, I was fortunate enough to receive a free sample of Stormhoek Wine, and I was looking forward to finally bringing it home for a taste. Unfortunately, due to the confluence of my own forgetfulness and the incompetence and/or larce...
</description>
		<content:encoded><![CDATA[<p><strong>Missing Wine</strong></p>
<p>Like 74 other bloggers, I was fortunate enough to receive a free sample of Stormhoek Wine, and I was looking forward to finally bringing it home for a taste. Unfortunately, due to the confluence of my own forgetfulness and the incompetence and/or larce…</p>
]]></content:encoded>
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	<item>
		<title>By: hugh macleod</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7246</link>
		<dc:creator>hugh macleod</dc:creator>
		<pubDate>Mon, 08 Aug 2005 02:26:33 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7246</guid>
		<description>Duly noted. Thanks, Andrew.
</description>
		<content:encoded><![CDATA[<p>Duly noted. Thanks, Andrew.</p>
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		<title>By: Andrew</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7245</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Mon, 08 Aug 2005 01:23:43 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7245</guid>
		<description>sorry to be pedantic but there are two T&#039;s in spittoon.
Cheers for the wine!
</description>
		<content:encoded><![CDATA[<p>sorry to be pedantic but there are two T’s in spittoon.<br />
Cheers for the wine!</p>
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		<title>By: Jack Yan</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7244</link>
		<dc:creator>Jack Yan</dc:creator>
		<pubDate>Sun, 07 Aug 2005 21:43:16 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7244</guid>
		<description>In New Zealand, which is supposedly one of the most wired countries per capita, people still ask me what a blog is. I wonder just how advanced we are, or if it</description>
		<content:encoded><![CDATA[<p>In New Zealand, which is supposedly one of the most wired countries per capita, people still ask me what a blog is. I wonder just how advanced we are, or if it</p>
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		<title>By: Gourmets of Wine</title>
		<link>http://gapingvoid.com/2005/08/07/the-main-purpose-of-this-exercise-is-to-make-stormhoek-the-first-major-wine-brand-to-take-the-cluetrain-seriously/#comment-7251</link>
		<dc:creator>Gourmets of Wine</dc:creator>
		<pubDate>Sun, 07 Aug 2005 18:46:44 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1675#comment-7251</guid>
		<description>&lt;strong&gt;stormhoek in spitoon.biz&lt;/strong&gt;

[Source: gapingvoid] quoted: Stormhoek gets a mention in Spitoon.Biz, the big UK wine blog:Does writing this - my part in the first UK blog wine promo - make me a Buzz Agent? Gaping Void via Hugh Macleod, sent out a batch of pre-release samples of Sout...
</description>
		<content:encoded><![CDATA[<p><strong>stormhoek in spitoon.biz</strong></p>
<p>[Source: gapingvoid] quoted: Stormhoek gets a mention in Spitoon.Biz, the big UK wine blog:Does writing this — my part in the first UK blog wine promo — make me a Buzz Agent? Gaping Void via Hugh Macleod, sent out a batch of pre-release samples of Sout…</p>
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