August 7, 2005
the main purpose of this exercise is to make stormhoek the first major wine brand to take the cluetrain seriously
Very Cool. Stormhoek gets a mention in Spittoon.Biz, the big UK wine blog:
Does writing this — my part in the first UK blog wine promo — make me a Buzz Agent? Gaping Void via Hugh Macleod, sent out a batch of pre-release samples of South African producer Stormhoek’s wines in an attempt to utilise blogs as a marketing ‘word of mouth tool’. Personally I think it is a little early; Blogs in the UK are under-developed when compared to America. The British either dont know exactly what they are or deride them; but then word of mouth is word of mouth and website link is a website link.
Yes, it is early days. But you have to start somewhere.
But hey, look on the bright side– the meme does exist now. Now it’s just a question of building on it. The UK blogosphere right now, Western Europe and the USA to follow soon.
Secondly, the point of the Stormhoek freebie promo is not to magically turn bloggers into wine pimps. The main purpose of this exercise is to make Stormhoek the first major wine brand to take the Cluetrain seriously. “Markets are conversations” etc. This freebie promo is hopefully not too bad a conversation starter. Time will tell.
Cheers to Andrew at Spittoon for the mention.
[LINK: You can go see what other UK bloggers have said about Stormhoek by visiting the wiki.]
stormhoek in spitoon.biz
[Source: gapingvoid] quoted: Stormhoek gets a mention in Spitoon.Biz, the big UK wine blog:Does writing this — my part in the first UK blog wine promo — make me a Buzz Agent? Gaping Void via Hugh Macleod, sent out a batch of pre-release samples of Sout…
In New Zealand, which is supposedly one of the most wired countries per capita, people still ask me what a blog is. I wonder just how advanced we are, or if it
sorry to be pedantic but there are two T’s in spittoon.
Cheers for the wine!
Duly noted. Thanks, Andrew.
Missing Wine
Like 74 other bloggers, I was fortunate enough to receive a free sample of Stormhoek Wine, and I was looking forward to finally bringing it home for a taste. Unfortunately, due to the confluence of my own forgetfulness and the incompetence and/or larce…
Nice idea. Pity it’s UK bloggers only
Michele, I understand Ireland is to follw shortly. I hope you’ll partake =)
Ireland to follow eh? Michele, stop being a whore.
*cough* http://www.mulley.net/archives/000582.html *cough*
Wine for bloggers
I’ve been watching with interest gapingvoid’s recent promotion of Stormhoek Estate (South Africa) via “blogvertising”.
Hey, I had to look at the picture a number of times before I realized that it was a wine bottle.
(I thought it was a prescription label on a bottle of medicine.)
Come to think of it, it’s a dandy prescription for what ails me!
Missing Wine
Like 74 other bloggers, I was fortunate enough to receive a free sample of Stormhoek Wine, and I was looking forward to finally bringing it home for a taste. Unfortunately, due to the confluence of my own forgetfulness and the incompetence and/or larce…
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