Comments on: proclaiming the long-term viability of big media and advertising http://gapingvoid.com/2005/08/07/proclaiming-the-long-term-viability-of-big-media-and-advertising/ "cartoons drawn on the back of business cards" Sat, 21 Nov 2009 22:18:51 -0600 http://wordpress.org/?v=abc hourly 1 By: teeveedubya http://gapingvoid.com/2005/08/07/proclaiming-the-long-term-viability-of-big-media-and-advertising/comment-page-1/#comment-7261 teeveedubya Tue, 09 Aug 2005 07:15:31 +0000 http://gapingvoid.com/?p=1676#comment-7261 jack, You're right. Bit Torrent doesn't help the advertiser at all. It helps the viewer. And to millions, myself included, the likes of Coronation Street or Desperate Housewives is still perfectly acceptable entertainment. i'm not very discriminating. But i guess what i'm grappling with is the erosion of the mass audience which makes things really messy for the likes of me. and there's no readily available substitute. the internet provides a mass (worldwide) audience. but they refuse to do what they're told! jack,
You’re right. Bit Torrent doesn’t help the advertiser at all. It helps the viewer. And to millions, myself included, the likes of Coronation Street or Desperate Housewives is still perfectly acceptable entertainment. i’m not very discriminating.
But i guess what i’m grappling with is the erosion of the mass audience which makes things really messy for the likes of me. and there’s no readily available substitute. the internet provides a mass (worldwide) audience. but they refuse to do what they’re told!

]]> By: Licence to Roam http://gapingvoid.com/2005/08/07/proclaiming-the-long-term-viability-of-big-media-and-advertising/comment-page-1/#comment-7262 Licence to Roam Tue, 09 Aug 2005 06:18:28 +0000 http://gapingvoid.com/?p=1676#comment-7262 <strong>TV Ads are dead?</strong> Hugh again challenges traditional marketing for big brands, but instead of suggesting 'new media' as an alterntive thinks there is no hope for such brands. In the multi-billion dollar suicide pact between clients and television and the earlier post abo... TV Ads are dead?

Hugh again challenges traditional marketing for big brands, but instead of suggesting ‘new media’ as an alterntive thinks there is no hope for such brands. In the multi-billion dollar suicide pact between clients and television and the earlier post abo…

]]> By: Jack Yan http://gapingvoid.com/2005/08/07/proclaiming-the-long-term-viability-of-big-media-and-advertising/comment-page-1/#comment-7260 Jack Yan Mon, 08 Aug 2005 17:49:52 +0000 http://gapingvoid.com/?p=1676#comment-7260 No idea where my paragraphing went. Or the 'a' in MacLeod. Help. My penis is not mighty. No idea where my paragraphing went. Or the ‘a’ in MacLeod. Help. My penis is not mighty.

]]> By: Jack Yan http://gapingvoid.com/2005/08/07/proclaiming-the-long-term-viability-of-big-media-and-advertising/comment-page-1/#comment-7259 Jack Yan Mon, 08 Aug 2005 17:49:10 +0000 http://gapingvoid.com/?p=1676#comment-7259 Teeveedubya, blogging helps on the theory that it blurs the distinction between the corporation and the audience. But with more sceptical audiences, the blog needs to be irreverent in the age of watered-down communications and political correctness, maybe even revealing some truths about the company that it is regularly unwilling to accept. The cynic in me says that this could all be engineered, though for the blogosphere Teeveedubya, blogging helps on the theory that it blurs the distinction between the corporation and the audience. But with more sceptical audiences, the blog needs to be irreverent in the age of watered-down communications and political correctness, maybe even revealing some truths about the company that it is regularly unwilling to accept. The cynic in me says that this could all be engineered, though for the blogosphere

]]> By: teeveedubya http://gapingvoid.com/2005/08/07/proclaiming-the-long-term-viability-of-big-media-and-advertising/comment-page-1/#comment-7258 teeveedubya Mon, 08 Aug 2005 04:04:24 +0000 http://gapingvoid.com/?p=1676#comment-7258 TV clearly is not the magic bullet it once was for advertisers. it's been on the wane for quite some time now. and people's attention is splintering in many different directions. the online world being the biggest beneficiary of BIG TV's demise. no argument there. but as an award-winning superbowl ad writing type, can someone tell me how blogging specifically could help let's say the likes of Budweiser who need to reach a mass audience? And Jack, there has always been great TV out there if you bothered to look. Try Bit Torrent. the new Ricky Gervais thing "extras" is brilliant for example. The late Gene Roddenberry was once asked why 90% of TV was crap. he replied " 90% of everything is crap". it's just not so noticeably crap. he was right. TV clearly is not the magic bullet it once was for advertisers. it’s been on the wane for quite some time now.
and people’s attention is splintering in many different directions. the online world being the biggest beneficiary of BIG TV’s demise. no argument there. but as an award-winning superbowl ad writing type, can someone tell me how blogging specifically could help let’s say the likes of Budweiser who need to reach a mass audience?
And Jack, there has always been great TV out there if you bothered to look. Try Bit Torrent. the new Ricky Gervais thing “extras” is brilliant for example. The late Gene Roddenberry was once asked why 90% of TV was crap. he replied ” 90% of everything is crap”. it’s just not so noticeably crap. he was right.

]]> By: Jack Yan http://gapingvoid.com/2005/08/07/proclaiming-the-long-term-viability-of-big-media-and-advertising/comment-page-1/#comment-7257 Jack Yan Sun, 07 Aug 2005 21:38:09 +0000 http://gapingvoid.com/?p=1676#comment-7257 Would your detractor, Hugh, care to tell us where all this quality television is supposed to be? Do we need a spiritual medium to detect its signal behind the one the rest of us see? And how all this quality stops us zapping, cueing, TiVo-skipping, and coming up with more present participles?    Chris, excellent post BTW. Would your detractor, Hugh, care to tell us where all this quality television is supposed to be? Do we need a spiritual medium to detect its signal behind the one the rest of us see? And how all this quality stops us zapping, cueing, TiVo-skipping, and coming up with more present participles?
   Chris, excellent post BTW.

]]> By: Chris http://gapingvoid.com/2005/08/07/proclaiming-the-long-term-viability-of-big-media-and-advertising/comment-page-1/#comment-7256 Chris Sun, 07 Aug 2005 20:28:05 +0000 http://gapingvoid.com/?p=1676#comment-7256 Perhaps we're on the same wavelength or something but I wrote a recent post about this as well as another post some time ago regarding the death of mainstream commercial media. I won't repeat myself so here's a link to the most recent post (lord knows I can't search my own blog for the older one). <a href="http://restiffbard.com/archives/2005/08/05/personal-media/" rel="nofollow"><a href="http://restiffbard.com/archives/2005/08/05/personal-media/" rel="nofollow">http://restiffbard.com/archives/2005/08/05/personal-media/</a></a> Perhaps we’re on the same wavelength or something but I wrote a recent post about this as well as another post some time ago regarding the death of mainstream commercial media. I won’t repeat myself so here’s a link to the most recent post (lord knows I can’t search my own blog for the older one).
http://restiffbard.com/archives/2005/08/05/personal-media/

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