August 5, 2005

to do with the commercialisation of blogs

7 Comments

zzzzsteak26.jpg
A very good point from Matt Welch, to do with the com­mer­cia­li­sa­tion of blogs:

So while money and talent pour into sche­mes to com­pound and mone­tize blogs, it has never been easier to scratch out at least a sub­sis­tence going it alone. Don

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7 Responses to “to do with the commercialisation of blogs”

  1. David Burn says:
    August 5, 2005 at 3:53 PM

    Everyone’s got a com­mer­cial agenda, and most blog­gers I know bring it to their blog(s). There’s no avoi­ding it if you want to eat, tra­vel, enter­tain, etc.

  2. Blog Buzz says:
    August 5, 2005 at 4:58 PM

    Com­mer­cia­li­sa­tion of Blogs

    Hugh brings a good point to light on gaping­void — to do with the com­mer­cia­li­sa­tion of blogs
    It makes your every move cir­cums­pect to the com­mer­cial agenda, making your “voice” sound less authen­tic. The end result is, you are no lon­ger free…

  3. Andy says:
    August 5, 2005 at 5:23 PM

    How many blog industry pro­fes­sio­nals do you think there are?

  4. hugh macleod says:
    August 5, 2005 at 8:57 PM

    Agreed, David… but some blogs are more crip­pled by it than others.
    I have no idea how many pro blog­gers there are…

  5. Sue Pelletier says:
    August 5, 2005 at 10:29 PM

    I’m no pro blog­ger, but I do write blogs for the indus­tries our maga­zi­nes serve (I’m a trade maga­zine writer/editor). When we moved them off Type­pad and onto our ser­vers, com­plete with the cor­po­rate hea­der, I star­ted get­ting ques­tions about just how inde­pen­dent the blogs were. I imme­dia­tely sta­ted my blog­ging phi­lo­sophy (i.e., the day someone tells me what I can and can’t write about is the day the blogs go down).
    I won­der what will hap­pen if they ever sell an ad on them – will my cre­di­bi­lity be totally shot?

  6. Jack Yan says:
    August 6, 2005 at 4:55 AM

    The GM one is a good exam­ple of cor­po­rate crap in new trim­mings. It expres­ses everything that is wrong about modern bran­ding. So we get to write some feed­back on it. Big deal. Most blogs suck, and all cor­po­rate blogs suck.

  7. Antoin O Lachtnain says:
    August 9, 2005 at 6:00 PM

    Surely the pro­blem is that com­mer­cia­li­zed blogs are hea­ding for the advertising-driven mess that is modern television?