July 3, 2005
mind-numbing
This was drawn yesterday, while I was watching Live8 on the TV. Go figure.
Hugh MacLeod
Hi, I'm Hugh.
My life is committed to drawing little illustrations that spread messages, inspire people, help businesses kick butt & support causes.
Gapingvoid is based upon the science of how these cartoons work.
If we can help you or your business, please email us here.
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Archive for July, 2005
hamish & alternative fuel etc.
Hamish, “The world is going to run out of oil” is hardly news. I remember talking about it with my grandfather when I was seven.
Necessity is the mother of invention, so I remain optimistic. 150 years ago, people couldn’t imagine a life without killing massive amounts of whales to fulfill their daily needs. But then things changed, as they do.
Viable alternatives to oil will only emerge when real and actual necessity dictates it. As long as oil remains cheap and plentiful there is no real necessity to speak of, so no point holding your breath.
Right now alternative fuel is just a niche business, like PCs were in the 1970s. I don’t expect it to remain that way forever.
“anataxonomy”
More from Sig: What’s the opposite of “Taxonomy”?
Anataxonomy
freely gleaned from Greek — “without-arrangement method” (how’s that for passing as ancient Greek?)–No arrangement at source (no fixed position for object)
–No tree-structure, no structure at source
–No limits to dimensions for relationships for objects
–Changes at source have no effect at target (object tags follows object changes)…[more]
I’m flying down to the South of France next Thursday to to do some work for Sig. Poor me.
July 2, 2005
stormhoek and the blogosphere
The UK Blogger’s Wine Freebie Offer is now closed. The freebies are due to be sent out mid-July, so please watch your mailboxes around then.
And like I said earlier, we’re going to be running some sort of similar offer in States pretty soon [though please bear in mind, the liquor regulations are different in the USA than they are in the UK, and we have to work around that].
Somehow I’ve managed to convince Stormhoek to make the Blogosphere the primary target market.
Bloggers drink a lot of wine. They’re smart, opinionated and wired. The like to spread idea-viruses. They like to be part of something.
i.e. They’re an utterly wonderful demographic.
Besides that, as both a blogger and chief Stormhoek brand whacko, I have personal connection with The ‘Sphere. “Personal” works better for me, it’s just the way I was programmed.
So why aren’t more non-techie companies convincingly targeting the bloggers? What’s holding them back?
First off, I think it’s a simple case of The Blogosphere being still very new to them. The Businessweek article only hit a couple of months ago.
The other part of the problem, like I alluded to, is there’s a personal element to it. And a lot of marketing meatpuppets don’t want to get personal. They want to keep everything official, corporate and scientific. They spent $80K getting their MBAs, dammit, and the last thing they want is to have their status-device devalued by simple, messy, human stuff.
This conversation is just beginning. I start getting the Stormhoek blog up n’ running properly in July. Wish me luck.
