Comments on: this the new advertising

By: erniesblog – use a stick

erniesblog – use a stick — Fri, 05 Aug 2005 05:47:30 +0000

Anything is advertising. Content is everything.

Over the past couple of days, I’ve blogged, posted, commented, and thought a lot about the same thing: The Message. Anything is advertising. That’s one of my basic sticks. And I do mean anything. Any way a business communicates a

By: erniesblog – use a stick

erniesblog – use a stick — Wed, 03 Aug 2005 01:44:28 +0000

The only thing you can bet on.

Seth Godin puts it succinctly: The only think you can bet on is change. Seth’s Blog: The new normal. His post speaks to marketers about energy wasted in pursuit of security and stability. But I think it goes deeper. I

By: Marketing Begins At Home

Marketing Begins At Home — Tue, 02 Aug 2005 02:22:54 +0000

How to tell the world has changed

Take a look at the most recent entry from English Cut.
Go all the way down to the bottom and read this:
[TIP:] I’ve said it before, and I’ll say it again. For the money, the British high street retailer, Marks & Spencer’s make…

By: hyku | blog - Josh Hallett

hyku | blog - Josh Hallett — Tue, 02 Aug 2005 01:47:36 +0000

The New Advertising: If Your Product Isn't Right For Me, Tell Which Product Is Hugh McLeod blogs about The New Advertising. He tells a story about his business partner basically telling customers, "If you can't buy my product, buy this one." "I've said it before, and I'll say it again. For the money, the...

By: Lo que me ha llamado la atención

Lo que me ha llamado la atención — Mon, 01 Aug 2005 23:02:19 +0000

This is the new advertising ...enriquedans.com/">Enrique Dans. Una nueva demostración de cómo funcionan las cosas. Hugh tiene un socio, Thomas...

By: Ernie Mosteller

Ernie Mosteller — Mon, 01 Aug 2005 12:26:15 +0000

Exactly.
Blogs (video, pod, or regular-flavor) are an excellent (perhaps the best) way, currently, to deliver extra bits of information about the product, or, well, about anything that might help incline somebody to think more, or better, of the product. The nature of blogs, and the people who read them, encourages truth-telling. Truth telling is good. People like it.
The mindset that makes an advertiser decide to tell the truth, though, isn’t about the medium. It’s about the advertiser.
Again, people like it when it happens. People like the fact that they can get every major insurance company’s quote by calling Progressive. Progressive does it, knowing they won’t always be the lowest.
It’s not just about understanding how to communicate anymore.
It’s also about understanding what to communicate.
Any form an advertiser’s communication takes is advertising. Any form.
Most advertisers (and agencies) are barely able to comprehend this. Eventually, more than some will get at least that far.
But for most, asking them to understand that their message also has to be more useful, personal, relevant, and less blatantly self-serving, I’m afraid, is a very tall order. At least, soon.

By: Dan Winkler

Dan Winkler — Mon, 01 Aug 2005 12:04:10 +0000

Just one “e” in “wholesaling” according to my dictionary.