Comments on: “wine blogging as marketing disruption”

By: One By One

One By One — Tue, 09 Aug 2005 02:53:31 +0000

Online Viral Marketing for Wino Bloggers

Hugh MacLeod (no not a relation to me — Hold Fast!) has started an online marketing campaign using a bottle of wine. The great thing about this program is he is using the power of bloggers for the campaign. The…

By: Satish Bhardwaj

Satish Bhardwaj — Thu, 04 Aug 2005 00:45:04 +0000

I got no wine. I never get no free products. But what good would a blogging would be if no body visits a blog. I’ve a passion. I talk about my passion all the time. On blogs, in comments. One day people started visiting my blog. I thought I’m in business. alas. that was the only day people visited my blog.
Hugh! you are a good guy. I’ll blog about your products. you don’t have to give it to me free. That goes for other marketers too.

By: Modern Marketing - Collaborate Marketing Services

Modern Marketing - Collaborate Marketing Services — Thu, 28 Jul 2005 20:45:07 +0000

Free Wine

A man from DHL has just delivered a bottle of Stormhoek wine with a personalised label and everything — all part of Gapingvoid’s wine blogging campaign. It’s real modern marketing — albeit at a micro-level. Will it increase sales ?

By: Nico

Nico — Mon, 25 Jul 2005 22:21:52 +0000

I got mine too thanks (#45) and did write about it at the time but you perhaps didn’t see it or get the ping. Great stuff by the way. Crisp, refreshing andso popular at the party I had on friday night that I didn’t get much at all.

By: Broadband and Me

Broadband and Me — Sun, 24 Jul 2005 03:59:26 +0000

Stormhoek — the verdict

Well, I see Hugh is ramping up the Stormhoek buzz and even quotes me verbatim… The moment of truth is upon us though, how was it for us (I let my wife have some too. Generous I thought!) — Jane…

By: Milan Davidovic

Milan Davidovic — Sun, 24 Jul 2005 00:04:03 +0000

Blogging as market disruption? Maybe, until everyone else gets on the bandwagon, and then it’s just mainstream marketing. And I expect that to happen pretty quickly, myself.

By: Keith

Keith — Sat, 23 Jul 2005 12:06:33 +0000

Hugh:
That’s a damned good piece of copywriting. Kudos to you.

By: hugh macleod

hugh macleod — Sat, 23 Jul 2005 00:03:04 +0000

We’re working on seeing what we can do for the American market.
Meanwhile, we’re about to expand the freebie offer to Western Europe (and re-open it to the Brits). Will blog about it later.

By: Jim Turner

Jim Turner — Fri, 22 Jul 2005 23:55:19 +0000

I say we blog about the young nubile intern!
How about us yanks? Any hope for a bottle?
Best,
Jim

By: hugh macleod

hugh macleod — Fri, 22 Jul 2005 23:18:47 +0000

Thanks for spotting the grammatical error, Sloan. I have since flogged my young, nubile intern [“Bad Intern! Naughty!!”] and have made the necessary corrections (on the blog, at least).

By: sloan

sloan — Fri, 22 Jul 2005 23:06:52 +0000

not to be an ass. but “Sure, the great wines of Bordeaux and Burgundy often do”. that statement is pretty bad. bordeaux is the region in france-burgundy is not. they aren’t similar groupings, there’s overlap..

By: Dave Killingback

Dave Killingback — Fri, 22 Jul 2005 22:49:13 +0000

No. 39 has arrived! Will be enjoying tonight or maybe over the weekend. Will blog thoughts later.
Cheers!
Dave.

By: DK

DK — Fri, 22 Jul 2005 21:37:29 +0000

I got number 37 — thanx hugh… will dive into it in the next couple of days!