Comments on: one very cool pillbox http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/ "cartoons drawn on the back of business cards" Sat, 21 Nov 2009 22:18:51 -0600 http://wordpress.org/?v=abc hourly 1 By: hugh macleod http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6924 hugh macleod Tue, 26 Jul 2005 10:31:31 +0000 http://gapingvoid.com/?p=1618#comment-6924 Funny, Big Malc, I was thinking the same thing... Funny, Big Malc, I was thinking the same thing…

]]> By: BigMalc http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6923 BigMalc Tue, 26 Jul 2005 07:10:27 +0000 http://gapingvoid.com/?p=1618#comment-6923 Interesting that most of the comments have been about the choice of "Hard Diamond" rather than the global microbrand concept or the loosely connected bespoke craftsman thang which I find far more exciting. Hugh is on to something quite big here, potentially. I am much, much more interested in what could possibly be next. Bespoke shoes? Ties? Shirts? Artisan colognes? No idea but I know there is something. On the name thing - I agree with Sally who clearly knows Paul :) As time goes on with this blog I hope everyone will see that not only does Hard Diamond work well with Paul but also with the type of jewelry he makes. Knowing a bit about the inside of this thing there are some fascinating posts to come. In the interests of honest and open disclosure I am a bit pissed. :bM Interesting that most of the comments have been about the choice of “Hard Diamond” rather than the global microbrand concept or the loosely connected bespoke craftsman thang which I find far more exciting. Hugh is on to something quite big here, potentially. I am much, much more interested in what could possibly be next.
Bespoke shoes? Ties? Shirts? Artisan colognes? No idea but I know there is something.
On the name thing — I agree with Sally who clearly knows Paul :) As time goes on with this blog I hope everyone will see that not only does Hard Diamond work well with Paul but also with the type of jewelry he makes. Knowing a bit about the inside of this thing there are some fascinating posts to come.
In the interests of honest and open disclosure I am a bit pissed.
:bM

]]> By: john dodds http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6922 john dodds Sat, 23 Jul 2005 03:08:53 +0000 http://gapingvoid.com/?p=1618#comment-6922 One very cool pillbox wouldn't be a bad name. Intriguing but also refers to one of his creations. One very cool pillbox wouldn’t be a bad name. Intriguing but also refers to one of his creations.

]]> By: hugh macleod http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6921 hugh macleod Fri, 22 Jul 2005 00:58:21 +0000 http://gapingvoid.com/?p=1618#comment-6921 jewelry-4-you.co.uk.... ermmmmmm... jewelry-4-you.co.uk.… ermmmmmm…

]]> By: Markus Pirchner http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6920 Markus Pirchner Thu, 21 Jul 2005 22:46:44 +0000 http://gapingvoid.com/?p=1618#comment-6920 "Diamondaine.com" was already taken ;-) - Funny, indeed. You must have used a different whois server than I. “Diamondaine.com” was already taken ;-) — Funny, indeed. You must have used a different whois server than I.

]]> By: David Burn http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6919 David Burn Thu, 21 Jul 2005 22:32:21 +0000 http://gapingvoid.com/?p=1618#comment-6919 I like Hard Diamond. It's memorable, and that's not easy to do. Hugh has made it appear easy because that's what good copywriters do. I like Hard Diamond. It’s memorable, and that’s not easy to do. Hugh has made it appear easy because that’s what good copywriters do.

]]> By: hugh macleod http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6918 hugh macleod Thu, 21 Jul 2005 21:51:03 +0000 http://gapingvoid.com/?p=1618#comment-6918 "Diamondaine.com" was already taken ;-) “Diamondaine.com” was already taken ;-)

]]> By: Markus Pirchner http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6917 Markus Pirchner Thu, 21 Jul 2005 19:24:40 +0000 http://gapingvoid.com/?p=1618#comment-6917 Hugh, it's totally irrelevant if I dis/like the name and I know it. I want to understand (as in learn) why you chose that name. It's not my blog? Of course not. But I'm not blogging here, I'm commenting. If you're uncomfortable with that kind of conversation, you should say so. Hugh, it’s totally irrelevant if I dis/like the name and I know it. I want to understand (as in learn) why you chose that name.
It’s not my blog? Of course not. But I’m not blogging here, I’m commenting. If you’re uncomfortable with that kind of conversation, you should say so.

]]> By: hugh macleod http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6916 hugh macleod Thu, 21 Jul 2005 18:26:35 +0000 http://gapingvoid.com/?p=1618#comment-6916 Jeeze Louise, Markus... it's OK. It's not your blog. You don't have to like the name ;-) Jeeze Louise, Markus… it’s OK. It’s not your blog. You don’t have to like the name ;-)

]]> By: Markus Pirchner http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6915 Markus Pirchner Thu, 21 Jul 2005 15:37:07 +0000 http://gapingvoid.com/?p=1618#comment-6915 It might be less obvious to those who don't know Paul, though. But, maybe, I just don't get the revealing connotations of "hard" due to the fact that English isn't my mother tongue. Literally "Hard Diamond" is about what? Hard diamonds? And Paul Mark Hatton is what? A hard diamond? I do not question his craftsmanship (who am I to judge, though I've been writing about jewelry and watches and stuff as a journalist more than 20 years ago?), but how does "hard diamond" describe him? He sure isn't designing jewelry for Joe Average, so Marketing Headhunter's "fresh meat" comparison doesn't seem to be very helpful, though it may be true in other regards. People (like Jack Nicholson) aren't buying "pure carbon transformed under enormous pressure for millions of years" but for other reasons (whatever those may be). And I simply don't understand (really!) why this is signalled by "Hard Diamond"? It might be less obvious to those who don’t know Paul, though. But, maybe, I just don’t get the revealing connotations of “hard” due to the fact that English isn’t my mother tongue.
Literally “Hard Diamond” is about what? Hard diamonds? And Paul Mark Hatton is what? A hard diamond?
I do not question his craftsmanship (who am I to judge, though I’ve been writing about jewelry and watches and stuff as a journalist more than 20 years ago?), but how does “hard diamond” describe him?
He sure isn’t designing jewelry for Joe Average, so Marketing Headhunter’s “fresh meat” comparison doesn’t seem to be very helpful, though it may be true in other regards.
People (like Jack Nicholson) aren’t buying “pure carbon transformed under enormous pressure for millions of years” but for other reasons (whatever those may be). And I simply don’t understand (really!) why this is signalled by “Hard Diamond”?

]]> By: MAKE: Blog http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6925 MAKE: Blog Thu, 21 Jul 2005 15:34:23 +0000 http://gapingvoid.com/?p=1618#comment-6925 <strong>Hard Diamond - Master Jeweller's blog...</strong> <img src="http://www.makezine.com/blog/pillbox1-thumb.jpg" height="101" width="100" border="0" align="left" hspace="4" vspace="4" alt="Pillbox1-Thumb" /> <em>Paul is a master craftsman in all aspects of fine jewellery and tableware. He has been invited... Hard Diamond — Master Jeweller’s blog…

Pillbox1-Thumb Paul is a master craftsman in all aspects of fine jewellery and tableware. He has been invited…

]]> By: hugh macleod http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6914 hugh macleod Thu, 21 Jul 2005 08:52:48 +0000 http://gapingvoid.com/?p=1618#comment-6914 Funny, Sally, that's exactly what Dave T. (Paul's dealer) said... Funny, Sally, that’s exactly what Dave T. (Paul’s dealer) said…

]]> By: sally http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6913 sally Thu, 21 Jul 2005 06:12:46 +0000 http://gapingvoid.com/?p=1618#comment-6913 Those who know Paul would agree that "Hard diamond" doesn't just sum up what the blog's about but also is a fair description of this unbelievably talented master craftsman. Those who know Paul would agree that “Hard diamond” doesn’t just sum up what the blog’s about but also is a fair description of this unbelievably talented master craftsman.

]]> By: Marketing Headhunter http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6912 Marketing Headhunter Thu, 21 Jul 2005 03:10:29 +0000 http://gapingvoid.com/?p=1618#comment-6912 Currently one of the most successful ad campaigns in the U.S. grocery business is for Publix' fresh meat. Publix' campaign lists three key product attributes -- because that's all the average person can remember (like "red, white, and blue" or "coffee, tea, or milk"): 1.) The meat is FRESH 2.) The meat is "carefully selected" and 3.) The meat is USDA inspected. Guess what: *ALL* U.S. meat is USDA inspected. It's the law. But because none of Publix' competitors was using this latent attribute to build top of mind awareness for their fresh meat programs, Publix squatted on it and now "owns" it in the customer's mind. To say that a diamond is "hard" seems obvious. But obvious works, often much better than the alternatives. In this case, my money's on "Hard Diamond" because the name smacks of authenticity, and in the end, diamond aficionados are buying "piece of mind" and "safety" as much as they are buying clarity, cut, and color. Currently one of the most successful ad campaigns in the U.S. grocery business is for Publix’ fresh meat. Publix’ campaign lists three key product attributes — because that’s all the average person can remember (like “red, white, and blue” or “coffee, tea, or milk”):
1.) The meat is FRESH
2.) The meat is “carefully selected” and
3.) The meat is USDA inspected.
Guess what: *ALL* U.S. meat is USDA inspected. It’s the law. But because none of Publix’ competitors was using this latent attribute to build top of mind awareness for their fresh meat programs, Publix squatted on it and now “owns” it in the customer’s mind.
To say that a diamond is “hard” seems obvious. But obvious works, often much better than the alternatives.
In this case, my money’s on “Hard Diamond” because the name smacks of authenticity, and in the end, diamond aficionados are buying “piece of mind” and “safety” as much as they are buying clarity, cut, and color.

]]> By: heiko http://gapingvoid.com/2005/07/20/one-very-cool-pillbox/comment-page-1/#comment-6911 heiko Thu, 21 Jul 2005 01:45:58 +0000 http://gapingvoid.com/?p=1618#comment-6911 I find Hard Diamond cute and clever. Then again I am German. ;) I find Hard Diamond cute and clever. Then again I am German. ;)

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