July 15, 2005
stormhoek samples

This just arrived in my Inbox:
Dear Hugh,
We have an office-full of pre-release Stormhoek samples, so we hope to
finally send out the Bloggers’ freebie samples at the beginning of next week.
Could you possibly forward me the names and addresses of the recipients?
I need to produce labels for said samples, is there any mileage do you think in making each one a personalised label?
Hope all is well at your end.
Andrew
Hopefully Geoff will let me supply free wine at the Our Social World conference in September.
I think marketing to bloggers is a no-brainer, although granted, it’s still early days.
[UPDATE:] Just sent the list to Stormhoek. Please watch your mailbox if you’ve signed up. And please let me know if you haven’t received anything by August 1st.








I agree. Marketing to opinionated loud-mouths would seem like a good idea — they’re called other things like sneezers and buzz agents in alternative marketing pathologies but let’s be honest about this.
Stormhoek Wine
Hugh says he is going to bring Stormhoek wine to the Out Social World conference. Maybe we should invite a few of the Cambridge College Domestic Bursar’s to have a taste and to get them blogging.
…
Stormheok sample arrives
And following Hugh’s promise of samples I can confirm today that I have a very exciting looking bottle sat besides me. I got bottle 24 of 75 — unfortunately not really a collectors item as the Stormhoek promise is about…