Comments on: london marketing soiree http://gapingvoid.com/2005/06/30/london-marketing-soiree/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= By: Indigo Clothing Blog http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6698 Indigo Clothing Blog Wed, 06 Jul 2005 00:36:30 +0000 http://gapingvoid.com/?p=1584#comment-6698 <strong>London Marketing Soiree</strong> The London Marketing Soiree with Seth Godin is on 11th July 2005. I am going to be there with Hugh MacLeod, a client and friend. Indigo make and distribute his limited editionGapingvoid t-shirt collection. I think it will be fun, and enlightening, s... London Marketing Soiree

The London Marketing Soiree with Seth Godin is on 11th July 2005. I am going to be there with Hugh MacLeod, a client and friend. Indigo make and distribute his limited editionGapingvoid t-shirt collection.
I think it will be fun, and enlightening, s…

]]> By: Chris Busch http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6696 Chris Busch Sat, 02 Jul 2005 13:25:42 +0000 http://gapingvoid.com/?p=1584#comment-6696 The prevailing worldview among men is that they are bored stiff. Show them how English Cut will be exciting to buy and exciting to wear. And, $3,000 is a lot less expensive than a Porsche. Don't underestimate how many men will spend $3,000 in their search for significance. Most of them have at least that much in their available credit card balance. The prevailing worldview among men is that they are bored stiff. Show them how English Cut will be exciting to buy and exciting to wear. And, $3,000 is a lot less expensive than a Porsche. Don’t underestimate how many men will spend $3,000 in their search for significance. Most of them have at least that much in their available credit card balance.

]]> By: james governor http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6695 james governor Fri, 01 Jul 2005 17:50:29 +0000 http://gapingvoid.com/?p=1584#comment-6695 "I hate those fucking Europeans" - isn't that the worldview in the US? perhaps you could emphasize the fact the great British suit is so "different from the shit those continentals wear". Position the suit as what to wear to feel effortlessly superior to Continental Europeans. “I hate those fucking Europeans” — isn’t that the worldview in the US? perhaps you could emphasize the fact the great British suit is so “different from the shit those continentals wear”. Position the suit as what to wear to feel effortlessly superior to Continental Europeans.

]]> By: john dodds http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6694 john dodds Fri, 01 Jul 2005 08:28:50 +0000 http://gapingvoid.com/?p=1584#comment-6694 You're right Hugh, I think this is the key to Seth's book and should have featured in the title. As for its relation to English Cut, well my worldview of that is that the customers feel that it reinforces their superiority in terms of knowing what is inherently superior. It's an ego thing - like most purchases. You’re right Hugh, I think this is the key to Seth’s book and should have featured in the title. As for its relation to English Cut, well my worldview of that is that the customers feel that it reinforces their superiority in terms of knowing what is inherently superior. It’s an ego thing — like most purchases.

]]> By: Evelyn Rodriguez http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6693 Evelyn Rodriguez Fri, 01 Jul 2005 08:03:58 +0000 http://gapingvoid.com/?p=1584#comment-6693 I'm totally with Malcolm on this, as I've already said: "To me, the English Cut story is not necessarily one about luxury goods. It's about celebrating 'small is beautiful.' It's about enabling an artisan whose medium is cloth. It's about handcrafted versus mass-produced. Now that's worth $3000. It's not quite the same as witnessing the the last of the Navajo rugmakers. (They have their own sheep grazing on small farms, shorn their own wool, dye their own yarn with wild plum, sagebrush, lupine flowers, and wild walnuts among other natural ingredients). Yet it evokes a bit of that "this just might be the last generation" aura.' (from "The Open-Ended Brand", <a href="http://evelynrodriguez.typepad.com/crossroads_dispatches/2005/06/the_openended_b.html)" rel="nofollow"><a href="http://evelynrodriguez.typepad.com/crossroads_dispatches/2005/06/the_openended_b.html)" rel="nofollow">http://evelynrodriguez.typepad.com/crossroads_dispatches/2005/06/the_openended_b.html)</a></a> I was at world-famous publicly-owned Pike Place Market in Seattle last week. And here is a bit of backgrounder from the Market Heritage Center: "The Pike Place Market began as a place where consumers could 'meet the producer' and buy directly from farmers. These words also extend to artists and craftspeople..." and "There is a difference between a public marketplace and a shopping mall - a difference in how the marketplace functions as a social setting meeting the human need to be with others." I think Thomas' blog in the blogosphere-as-public-market is a virtual "meet the producer" stand where we can meet and mingle with the artisan and business owner who created the product we are purchasing. I think there are plenty of Americans weary of the malling of America, and welcoming of a market feel more akin to Pike Place. I’m totally with Malcolm on this, as I’ve already said:
“To me, the English Cut story is not necessarily one about luxury goods. It’s about celebrating ‘small is beautiful.’ It’s about enabling an artisan whose medium is cloth. It’s about handcrafted versus mass-produced. Now that’s worth $3000.
It’s not quite the same as witnessing the the last of the Navajo rugmakers. (They have their own sheep grazing on small farms, shorn their own wool, dye their own yarn with wild plum, sagebrush, lupine flowers, and wild walnuts among other natural ingredients). Yet it evokes a bit of that “this just might be the last generation” aura.‘
(from “The Open-Ended Brand”, http://evelynrodriguez.typepad.com/crossroads_dispatches/2005/06/the_openended_b.html)
I was at world-famous publicly-owned Pike Place Market in Seattle last week. And here is a bit of backgrounder from the Market Heritage Center:
“The Pike Place Market began as a place where consumers could ‘meet the producer’ and buy directly from farmers. These words also extend to artists and craftspeople…” and “There is a difference between a public marketplace and a shopping mall — a difference in how the marketplace functions as a social setting meeting the human need to be with others.“
I think Thomas’ blog in the blogosphere-as-public-market is a virtual “meet the producer” stand where we can meet and mingle with the artisan and business owner who created the product we are purchasing. I think there are plenty of Americans weary of the malling of America, and welcoming of a market feel more akin to Pike Place.

]]> By: RichW http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6692 RichW Fri, 01 Jul 2005 00:52:09 +0000 http://gapingvoid.com/?p=1584#comment-6692 I was wondering how these suits look when worn over an official Gaping Void t-shirt. I don't know if that's exactly "haute couture" but it's a photo I'd like to see. Then again, maybe you need to think of Gaping Void ties. The cynic in me says the current worldview has more to do with buying the suit because you're promoting it, therefore it's "cooler" than any other $3,000 suit. Nothing against Thomas or the quality of his work. There's probably something to telling your kids, "I bought it from a blog." I dunno. I was wondering how these suits look when worn over an official Gaping Void t-shirt. I don’t know if that’s exactly “haute couture” but it’s a photo I’d like to see.
Then again, maybe you need to think of Gaping Void ties.
The cynic in me says the current worldview has more to do with buying the suit because you’re promoting it, therefore it’s “cooler” than any other $3,000 suit. Nothing against Thomas or the quality of his work.
There’s probably something to telling your kids, “I bought it from a blog.” I dunno.

]]> By: hugh macleod http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6691 hugh macleod Fri, 01 Jul 2005 00:39:11 +0000 http://gapingvoid.com/?p=1584#comment-6691 "Overblown sense of entitlement..."? Sounds like my kinda people, Sue ;-) “Overblown sense of entitlement…”?
Sounds like my kinda people, Sue ;-)

]]> By: John http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6690 John Thu, 30 Jun 2005 23:49:46 +0000 http://gapingvoid.com/?p=1584#comment-6690 Hmm, My guess as to the story one tells oneself when they buy English Cut: * I'm more sophisticated than average, even the average suit buyer. * I'm very successful, so much so that I can afford a hand-made suit. * I believe that this suit will help me look really, really sharp and professional. * This suit will help me feel more confident and "in charge" Hmm,
My guess as to the story one tells oneself when they buy English Cut:
* I’m more sophisticated than average, even the average suit buyer.
* I’m very successful, so much so that I can afford a hand-made suit.
* I believe that this suit will help me look really, really sharp and professional.
* This suit will help me feel more confident and “in charge”

]]> By: TSMI's Trade Show Marketing Report http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6697 TSMI's Trade Show Marketing Report Thu, 30 Jun 2005 23:33:37 +0000 http://gapingvoid.com/?p=1584#comment-6697 <strong>Two Guys Walk Into a Bar...</strong> And 164 others follow on their heels. This is another example of how Web 2.0 is changing models on meetings and content delivery. Hugh McLeod took a shot at organizing what he labeled a Two Guys Walk Into a Bar…

And 164 others follow on their heels. This is another example of how Web 2.0 is changing models on meetings and content delivery. Hugh McLeod took a shot at organizing what he labeled a

]]> By: Sue http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6689 Sue Thu, 30 Jun 2005 23:33:06 +0000 http://gapingvoid.com/?p=1584#comment-6689 How about our overblown sense of entitlement combined with more money than we know what to do with? Or is that to cynical? -The other Parmet How about our overblown sense of entitlement combined with more money than we know what to do with?
Or is that to cynical?
–The other Parmet

]]> By: Malcolm http://gapingvoid.com/2005/06/30/london-marketing-soiree/#comment-6688 Malcolm Thu, 30 Jun 2005 23:21:47 +0000 http://gapingvoid.com/?p=1584#comment-6688 What worldview? Maybe the increasing importance of the individual over the standardisation imposed by the corporation. The democratisation of basically everything. Therefore, in having something made for you by someone you can touch and relate to and know and in having something that is unique to you and therefore, in some way, not at all corporate. What worldview?
Maybe the increasing importance of the individual over the standardisation imposed by the corporation. The democratisation of basically everything. Therefore, in having something made for you by someone you can touch and relate to and know and in having something that is unique to you and therefore, in some way, not at all corporate.

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