June 30, 2005

last chance for the blogger’s wine freebie

8 Comments

zzzzazzdggg50.jpg
[cartoon courtesy of The Hughtrain]
Today (June 30th) is the last day the “Blogger’s Wine Freebie” will be open. [DETAILS HERE.]
About 100 UK bloggers signed up, which is fantastic.
We’re planning to do a similar U.S. freebie when Stormhoek launches in the States later this year.
I wrote the following in the letter that’s accompanying the freebies:

OK, so what’s the point of all this? Sure, I suppose giving out a few bottles to some bloggers could potentially be quite good PR, etc etc. Maybe a few of you will blog about it. Maybe not. You never know.
But in the back of my mind I’m thinking there might be something larger going on here.
What if, say, not one or two of you end up blogging about it, but a couple of dozen? What will be the rippling effect?
Will the idea-virus spread far enough that suddenly, instead of one or two people knowing about the wine, suddenly tens of thousands of smart, connected people in the UK know about it, and are talking about it?
Is that enough to launch a national brand?

I happen to think it is enough. Maybe not with this brand per se, but one day it’ll happen. And then God knows what the traditional ad agencies will do with themselves.

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8 Responses to “last chance for the blogger’s wine freebie”

  1. Brock Tice says:
    June 30, 2005 at 4:30 am

    Count me in for the US promo!

  2. Percy says:
    June 30, 2005 at 8:25 am

    When you’re going to launch in Bangalore, if ever, count me in. I wish you would. The wine sounds great and looks great. Sigh!

  3. Paul Farnell says:
    June 30, 2005 at 10:28 am

    Sounds like a great reason to keep blogging – freebies now and more in the future :-)

  4. gia says:
    June 30, 2005 at 11:27 am

    Well, I’ll definitely be helping you out. Anything to speed the death of trad ad agencies :)
    I can’t wait to toast the revolution.

  5. jim says:
    June 30, 2005 at 2:47 pm

    any further progress expected on the stormhoek blog? it’a bit underwhelming to date…

  6. hugh macleod says:
    June 30, 2005 at 2:51 pm

    We’re working on it, Jim, but thanks for asking =)

  7. Scott Caplan says:
    June 30, 2005 at 3:07 pm

    I gotta start a blog before I turn 21!

  8. think again, ideascape is adventure says:
    June 30, 2005 at 4:30 pm

    Dell PR Nightmare in the Blogosphere

    Dell hell, neverending, Jeff Jarvis. Man, is he pissed. After purchasing one of Dell’s laptops, including a four year in-home warranty, Jeff is flaming mad about, " This machine is a lemon. Your at-home and complete care service is a fraud. Your cus