June 30, 2005

last chance for the blogger’s wine freebie

8 Comments

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[car­toon cour­tesy of The Hugh­train]
Today (June 30th) is the last day the “Blogger’s Wine Free­bie” will be open. [DETAILS HERE.]
About 100 UK blog­gers sig­ned up, which is fan­tas­tic.
We’re plan­ning to do a simi­lar U.S. free­bie when Stormhoek launches in the Sta­tes later this year.
I wrote the follo­wing in the let­ter that’s accom­pan­ying the free­bies:

OK, so what’s the point of all this? Sure, I sup­pose giving out a few bott­les to some blog­gers could poten­tially be quite good PR, etc etc. Maybe a few of you will blog about it. Maybe not. You never know.
But in the back of my mind I’m thin­king there might be something lar­ger going on here.
What if, say, not one or two of you end up blog­ging about it, but a cou­ple of dozen? What will be the rip­pling effect?
Will the idea-virus spread far enough that sud­denly, ins­tead of one or two peo­ple kno­wing about the wine, sud­denly tens of thou­sands of smart, con­nec­ted peo­ple in the UK know about it, and are tal­king about it?
Is that enough to launch a natio­nal brand?

I hap­pen to think it is enough. Maybe not with this brand per se, but one day it’ll hap­pen. And then God knows what the tra­di­tio­nal ad agen­cies will do with themselves.

8 Responses to “last chance for the blogger’s wine freebie”

  1. Brock Tice says:
    June 30, 2005 at 4:30 am

    Count me in for the US promo!

  2. Percy says:
    June 30, 2005 at 8:25 am

    When you’re going to launch in Ban­ga­lore, if ever, count me in. I wish you would. The wine sounds great and looks great. Sigh!

  3. Paul Farnell says:
    June 30, 2005 at 10:28 am

    Sounds like a great rea­son to keep blog­ging — free­bies now and more in the future :-)

  4. gia says:
    June 30, 2005 at 11:27 am

    Well, I’ll defi­ni­tely be hel­ping you out. Anything to speed the death of trad ad agen­cies :)
    I can’t wait to toast the revolution.

  5. jim says:
    June 30, 2005 at 2:47 pm

    any further pro­gress expec­ted on the stormhoek blog? it’a bit underwhel­ming to date…

  6. hugh macleod says:
    June 30, 2005 at 2:51 pm

    We’re wor­king on it, Jim, but thanks for asking =)

  7. Scott Caplan says:
    June 30, 2005 at 3:07 pm

    I gotta start a blog before I turn 21!

  8. think again, ideascape is adventure says:
    June 30, 2005 at 4:30 pm

    Dell PR Night­mare in the Blogosphere

    Dell hell, neve­ren­ding, Jeff Jar­vis. Man, is he pis­sed. After purcha­sing one of Dell’s lap­tops, inc­lu­ding a four year in-home warranty, Jeff is fla­ming mad about, ” This machine is a lemon. Your at-home and com­plete care ser­vice is a fraud. Your cus