June 26, 2005

complex selling

11 Comments

zzzzaxxzzz02.jpg
My old friend Hamish, a top SAP finan­cial soft­ware con­sul­tant, has been rif­fing lately on what he calls “Com­plex Selling”:

Unders­tan­ding the Mar­ket
Unders­tan­ding the Offe­ring
Fin­ding likely cus­to­mers
Pros­pec­ting
Ini­tial dis­cus­sions
Enga­ge­ment
Mana­ging the Sales process 

11 Responses to “complex selling”

  1. Ethan says:
    June 27, 2005 at 7:14 pm

    Look, I think it’s great that you had scram­bled eggs for break­fast, but… Nobody cares.
    ::: Gag­ging on my scram­bled eggs :::
    This is like, that “joking” I’ve heard something about, right?
    I mean, you did not just post that from a high horse. I am not ama­zed at the breath­ta­king [do I need to say it?] of this post. There are no exam­ples of this at GV that might lead me to this conc­lu­sion.
    Right?
    (Sorry, but I couldn’t leave it alone.)

  2. Ethan says:
    June 27, 2005 at 7:16 pm

    Cla­ri­fi­ca­tion: Not “of this post”, but rather “of that sta­te­ment”. The rest of the post is foine.

  3. hugh macleod says:
    June 27, 2005 at 7:29 pm

    “MASS INDIFFERENCE TO BREAKFAST CHOICE IS NO LAUGHING MATTER!!!”
    Ha!

  4. Martin says:
    June 27, 2005 at 7:50 pm

    Why? Because, in something as sim­ple as scram­bled eggs, you might dis­co­ver the true nature of the mar­ket.
    Small things, large ins­pi­ra­tion. Now get back to the eggs, and know that I care.
    BTW, my offer to help out still stands (if your eggs aren’t kee­ping you too busy).

  5. hugh macleod says:
    June 27, 2005 at 8:22 pm

    “Martin’s Egg Blog. Chan­ging capi­ta­lism one yolk at a time.”
    Heh.

  6. Martin says:
    June 27, 2005 at 8:58 pm

    Exactly. Small steps…

  7. hugh macleod says:
    June 27, 2005 at 11:56 pm

    Actually, I would clas­sify “Martin’s Egg Blog; Chan­ging capi­ta­lism one yolk at a time” as a spe­cia­list blog.
    BOOM! Wal­ked right into my trap! Ha! ;-)

  8. Dorothy says:
    June 28, 2005 at 12:20 am

    That is all true unless your name is Boo and you have mana­ged to come up with a con­cept where in Boo­land it’s inte­res­ting to hear about Boo having scram­bled eggs boostyle.:)

  9. cynthia says:
    June 28, 2005 at 7:01 pm

    some peo­ple like to read about scram­bled eggs. some peo­ple don’t care at all about mar­ke­ting blogs. but what you say about spe­cia­li­za­tion is of course true.

  10. Diana Terrones says:
    July 5, 2005 at 4:48 am

    Sub­vert the acti­vity. Start by pic­tu­ring in the customer’s collec­tive mind a new style of break­fast. Pic­ture her wor­king with a great team as we have. Now work back­wards and come to the pro­duct that we can supply — but that is only secon­dary — because we are great peo­ple that can solve problems.

  11. hugh macleod says:
    July 5, 2005 at 4:38 pm

    Hot new trend that’s taking the blo­gosphere by storm: “Egg Blogs”. Heh.