Comments on: anybody want free wine? (cont.)

By: Simon Andrews

Simon Andrews — Thu, 23 Jun 2005 19:24:00 +0000

Marketing wine through conversations has to work — Oddbins sell loads of wine through it staff recommendations written on cards on each shelf (Waterstones do something similar with books). It works because the people who work there share the passion ( so it wouldn’t work in Tesco) — and it works because it gives you a story to tell when you get to the dinner party etc.
Fascinating to see if you can replicate that with a blog based approach — I’ll drink to your success.

By: FYI

FYI — Fri, 17 Jun 2005 12:31:10 +0000

“English Cut is spreading up my panties“
Queen of Saville England

By: hugh macleod

hugh macleod — Thu, 16 Jun 2005 21:00:05 +0000

I wouldn’t call it dubious at all. A lot of people misspell it as “Saville”, especially Americans. And a lot of our business is American ec.

By: Somebaudy

Somebaudy — Thu, 16 Jun 2005 20:40:25 +0000

I live in Belgium. Is it really a problem ?

By: Alex

Alex — Thu, 16 Jun 2005 10:47:10 +0000

For what it’s worth, English cut also has the dubious distinction of being number one if you spell it Saville Row.

By: Peter Cooper

Peter Cooper — Thu, 16 Jun 2005 06:30:51 +0000

Yes, it's totally possible, Hugh. I'm not in the same market (I'm a developer), but I've been able to develop big things on (less than) 1% of the budget available to the competitors, and can still trump them on features. It's totally possible but it demands you "think different." You do, and that's why you're going to keep on winning.

By: Jim Wilde

Jim Wilde — Thu, 16 Jun 2005 06:29:59 +0000

“What I’m seeing is a massive disconnect between the cultural and technological, between the internal and the external markets.
Very few people outside the blogosphere know what the hell I’m talking about. They get it in theory, but invariably they’ve been working for too long in specialised industries that actively discourage seeing the big picture. Too busy guarding their own patch to be anything other than secretly hostile.“
Hugh, don’t know if I got your culture/tech idea, but here is what we are up to. We have a couple of orgs not only seeing the big picture internally, individual membranes, but seeing an even bigger picture pulling in ideas from everywhere — externally. Traditional budget processes and resource allocations are getting bumped out for internal markets where resources are bid on. Yeah, even the secretary has chips in the game. Information is no longer the domain of the priviledged. They are using — Ideascape — to make loose pieces of information configurable and accessable to everybody.

By: Rick

Rick — Thu, 16 Jun 2005 06:21:06 +0000

Looks like it’s working… English Cut is now #2.

By: melissa

melissa — Thu, 16 Jun 2005 04:54:21 +0000

Hi Hugh
Off topic
just to say your Geek event was fantastic last week — many thanks!
Melissa @ Boris Johnson office

By: Dan

Dan — Wed, 15 Jun 2005 23:16:25 +0000

It’s third now. And second on google.ca.
Congratulations.