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	<title>Comments on: hardcore marketing disruption</title>
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	<link>http://gapingvoid.com/2005/06/05/hardcore-marketing-disruption/</link>
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		<title>By: Gourmets of Wine</title>
		<link>http://gapingvoid.com/2005/06/05/hardcore-marketing-disruption/comment-page-1/#comment-6433</link>
		<dc:creator>Gourmets of Wine</dc:creator>
		<pubDate>Mon, 06 Jun 2005 17:24:28 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1547#comment-6433</guid>
		<description>&lt;strong&gt;hardcore marketing disruption&lt;/strong&gt;

[Source: gapingvoid] quoted: Just heard: Bibendum, the very fancy restaurant in London&#039;s famous Michelin Building (awarded two Michelin stars, not bad), has started serving Stormhoek Ros&#233;  as their official &quot;ros&#233; for the summer&quot;. Thanks to Ma...
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		<content:encoded><![CDATA[<p><strong>hardcore marketing disruption</strong></p>
<p>[Source: gapingvoid] quoted: Just heard: Bibendum, the very fancy restaurant in London’s famous Michelin Building (awarded two Michelin stars, not bad), has started serving Stormhoek Rosé  as their official “rosé for the summer”. Thanks to Ma…</p>
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		<title>By: Marketing Begins At Home</title>
		<link>http://gapingvoid.com/2005/06/05/hardcore-marketing-disruption/comment-page-1/#comment-6432</link>
		<dc:creator>Marketing Begins At Home</dc:creator>
		<pubDate>Mon, 06 Jun 2005 03:57:20 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1547#comment-6432</guid>
		<description>&lt;strong&gt;Come for the free beer, stay for the marketing disruption&lt;/strong&gt;

Hugh is at it again, proving that a one guy with enough bandwidth and a great story to tell can create a global microbrand.
Is a few free samples and a couple of well-executed blog posts enough to successfully launch a national brand? If it is, then ...
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		<content:encoded><![CDATA[<p><strong>Come for the free beer, stay for the marketing disruption</strong></p>
<p>Hugh is at it again, proving that a one guy with enough bandwidth and a great story to tell can create a global microbrand.<br />
Is a few free samples and a couple of well-executed blog posts enough to successfully launch a national brand? If it is, then …</p>
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