June 5, 2005
hardcore marketing disruption

Just added this to Stormhoek.com:
Just heard: Bibendum, the very fancy restaurant in London’s famous Michelin Building (awarded two Michelin stars, not bad), has started serving Stormhoek Ros2 Responses to “hardcore marketing disruption”








Come for the free beer, stay for the marketing disruption
Hugh is at it again, proving that a one guy with enough bandwidth and a great story to tell can create a global microbrand.
Is a few free samples and a couple of well-executed blog posts enough to successfully launch a national brand? If it is, then …
hardcore marketing disruption
[Source: gapingvoid] quoted: Just heard: Bibendum, the very fancy restaurant in London’s famous Michelin Building (awarded two Michelin stars, not bad), has started serving Stormhoek Rosé as their official “rosé for the summer”. Thanks to Ma…