June 5, 2005
hardcore marketing disruption
Just added this to Stormhoek.com:
Just heard: Bibendum, the very fancy restaurant in London’s famous Michelin Building (awarded two Michelin stars, not bad), has started serving Stormhoek Ros
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2 Responses to “hardcore marketing disruption”
Come for the free beer, stay for the marketing disruption
Hugh is at it again, proving that a one guy with enough bandwidth and a great story to tell can create a global microbrand.
Is a few free samples and a couple of well-executed blog posts enough to successfully launch a national brand? If it is, then …
hardcore marketing disruption
[Source: gapingvoid] quoted: Just heard: Bibendum, the very fancy restaurant in London’s famous Michelin Building (awarded two Michelin stars, not bad), has started serving Stormhoek Rosé as their official “rosé for the summer”. Thanks to Ma…