June 5, 2005

hardcore marketing disruption

2 Comments

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Just added this to Stormhoek.com:

Just heard: Biben­dum, the very fancy res­tau­rant in London’s famous Miche­lin Buil­ding (awar­ded two Miche­lin stars, not bad), has star­ted ser­ving Stormhoek Ros

2 Responses to “hardcore marketing disruption”

  1. Marketing Begins At Home says:
    June 5, 2005 at 8:57 pm

    Come for the free beer, stay for the mar­ke­ting disruption

    Hugh is at it again, pro­ving that a one guy with enough band­width and a great story to tell can create a glo­bal mic­ro­brand.
    Is a few free sam­ples and a cou­ple of well-executed blog posts enough to suc­cess­fully launch a natio­nal brand? If it is, then …

  2. Gourmets of Wine says:
    June 6, 2005 at 10:24 am

    hard­core mar­ke­ting disruption

    [Source: gaping­void] quo­ted: Just heard: Biben­dum, the very fancy res­tau­rant in London’s famous Miche­lin Buil­ding (awar­ded two Miche­lin stars, not bad), has star­ted ser­ving Stormhoek Rosé as their offi­cial “rosé for the sum­mer”. Thanks to Ma…