Comments on: blogvertising: “advertising is dead” reason #8647 http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= By: Marketing for Nerds http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6207 Marketing for Nerds Thu, 02 Mar 2006 00:00:07 +0000 http://gapingvoid.com/?p=1513#comment-6207 <strong>Blogging & ROI</strong> gapingvoid.comThe Holy Grail of Business Blogging: ROI [da: blogthenticity.com]BlogVertising [da: bazaarz.com]Blogvertising, advertising is dead [da: gapingvoid.com]Blogvertising: advertising young Adam [da: gapingvoid.com]Corporate Blogs: Measure Thei Blogging & ROI

gapingvoid.comThe Holy Grail of Business Blogging: ROI [da: blogthenticity.com]BlogVertising [da: bazaarz.com]Blogvertising, advertising is dead [da: gapingvoid.com]Blogvertising: advertising young Adam [da: gapingvoid.com]Corporate Blogs: Measure Thei

]]> By: Bazaarz http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6206 Bazaarz Wed, 07 Sep 2005 21:09:51 +0000 http://gapingvoid.com/?p=1513#comment-6206 <strong>Blogvertising payback</strong> Hugh McLeod raises a great question to me around the ROI question: "If you find any ROI, do let me know. I know a CEO needing to buy some." The answer is simple - look to your own clients. During... Blogvertising payback

Hugh McLeod raises a great question to me around the ROI question: “If you find any ROI, do let me know. I know a CEO needing to buy some.” The answer is simple — look to your own clients. During…

]]> By: Bazaarz http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6205 Bazaarz Wed, 07 Sep 2005 01:39:22 +0000 http://gapingvoid.com/?p=1513#comment-6205 <strong>Today's Links</strong> Today has been a very busy day researching around Hugh's blogvertising model of which more tomorrow. In the meantime, I've lashed together some links readers might find interesting: Jacques Chirac has no clue Not many will disagree there One Into... Today’s Links

Today has been a very busy day researching around Hugh’s blogvertising model of which more tomorrow. In the meantime, I’ve lashed together some links readers might find interesting: Jacques Chirac has no clue Not many will disagree there One Into…

]]> By: Bazaarz http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6204 Bazaarz Mon, 05 Sep 2005 08:48:36 +0000 http://gapingvoid.com/?p=1513#comment-6204 <strong>Blogvertising - it takes two years - says Hugh</strong> Hugh provides more insight into his approach to marketing Stormhoek. Now he believes:  Although it's still too early to answer that question definitively, my gut tells me, the blogvertising model works. But I think it takes two years. Two years... Blogvertising — it takes two years — says Hugh

Hugh provides more insight into his approach to marketing Stormhoek. Now he believes:  Although it’s still too early to answer that question definitively, my gut tells me, the blogvertising model works. But I think it takes two years. Two years…

]]> By: Pluck RSS Feed of the Day http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6203 Pluck RSS Feed of the Day Wed, 06 Jul 2005 00:10:49 +0000 http://gapingvoid.com/?p=1513#comment-6203 <strong>gapingvoid: Spreading Commercial Ideas Cartoons on Business Cards</strong> Today's Feed of the Day - gapingvoid - is one of the better examples of how blogging and RSS make it easier to access interesting content in a very niche world. Perhaps best known as the Hugh Macleod's home for cartoons drawn on the back of business ca... gapingvoid: Spreading Commercial Ideas Cartoons on Business Cards

Today’s Feed of the Day — gapingvoid — is one of the better examples of how blogging and RSS make it easier to access interesting content in a very niche world. Perhaps best known as the Hugh Macleod’s home for cartoons drawn on the back of business ca…

]]> By: Cambium Creative http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6202 Cambium Creative Sat, 18 Jun 2005 09:05:01 +0000 http://gapingvoid.com/?p=1513#comment-6202 <strong>Blogvertising</strong> Hugh McLeod has begun an interesting conversation on what he calls "blogvertising," which is what he calls his day job. For blogs to be a successful marketing tool, they have to maintain a unique and engaging personal voice, honesty and enthusiasm... Blogvertising

Hugh McLeod has begun an interesting conversation on what he calls “blogvertising,” which is what he calls his day job.
For blogs to be a successful marketing tool, they have to maintain a unique and engaging personal voice, honesty and enthusiasm…

]]> By: Qumana Blog http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6201 Qumana Blog Sat, 28 May 2005 02:14:29 +0000 http://gapingvoid.com/?p=1513#comment-6201 <strong>On blog-vertising, Juan Cole, almost gets it.</strong> <DIV><IMG SRC="http://i.i.com.com/cnwk.1d/i/ne/mugs/lg/lg_cole_j.jpg" ALT="lg_cole_j.jpg" style="WIDTH: 170px; HEIGHT: 110px" hspace=5 align=right vspace=5 border=0>I picked up from C|Net yesterday this really good article by Juan Cole on blog adv... On blog-vertising, Juan Cole, almost gets it.

lg_cole_j.jpgI picked up from C|Net yesterday this really good article by Juan Cole on blog adv…
]]> By: View from the Isle - Professional Blogging & Blog Consulting http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6200 View from the Isle - Professional Blogging & Blog Consulting Sat, 28 May 2005 02:13:50 +0000 http://gapingvoid.com/?p=1513#comment-6200 <strong>On blog-vertising, Juan Cole, almost gets it.</strong> <DIV><IMG SRC="http://i.i.com.com/cnwk.1d/i/ne/mugs/lg/lg_cole_j.jpg" ALT="lg_cole_j.jpg" style="WIDTH: 170px; HEIGHT: 110px" hspace=5 align=right vspace=5 border=0>I picked up from C|Net yesterday this really good article by Juan Cole on blog adv... On blog-vertising, Juan Cole, almost gets it.

lg_cole_j.jpgI picked up from C|Net yesterday this really good article by Juan Cole on blog adv…
]]> By: Qumana Blog http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6199 Qumana Blog Sat, 28 May 2005 01:50:08 +0000 http://gapingvoid.com/?p=1513#comment-6199 <strong>On blog hype...I didn't quite make my point</strong> <DIV>...or why you shouldn't blog tired at 10:30 PM.  Last night I felt <EM>compelled</EM> to write about Paul's post--this should've ... On blog hype…I didn’t quite make my point

…or why you shouldn’t blog tired at 10:30 PM.  Last night I felt compelled to write about Paul’s post–this should’ve …
]]> By: View from the Isle - Professional Blogging & Blog Consulting http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6198 View from the Isle - Professional Blogging & Blog Consulting Sat, 28 May 2005 01:49:04 +0000 http://gapingvoid.com/?p=1513#comment-6198 <strong>On blog hype...I didn't quite make my point</strong> <DIV>...or why you shouldn't blog tired at 10:30 PM.  Last night I felt <EM>compelled</EM> to write about Paul's post--this should've been a warning sign--and this ... On blog hype…I didn’t quite make my point

…or why you shouldn’t blog tired at 10:30 PM.  Last night I felt compelled to write about Paul’s post–this should’ve been a warning sign–and this …
]]> By: Sam Sugar http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6196 Sam Sugar Fri, 27 May 2005 21:18:56 +0000 http://gapingvoid.com/?p=1513#comment-6196 I'm with Hugh. Blogverts are testimonials, not ads. Blogs personality encourages us to trust the people who write them (if we don't we tend to stop reading). Blogverts will fail the more concious they become. Hugh's good at it because he only pushes products he like - Ogilvy (what a hero) - did the same thing. It's the Apple effect - people rave because they actually like the product. Blogvertising shit won't work unless the blogger's cretinous enough to like rubbish. Doing it for money will simply undermine the blog. I’m with Hugh. Blogverts are testimonials, not ads. Blogs personality encourages us to trust the people who write them (if we don’t we tend to stop reading). Blogverts will fail the more concious they become. Hugh’s good at it because he only pushes products he like — Ogilvy (what a hero) — did the same thing.
It’s the Apple effect — people rave because they actually like the product. Blogvertising shit won’t work unless the blogger’s cretinous enough to like rubbish.
Doing it for money will simply undermine the blog.

]]> By: Barb http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6195 Barb Fri, 27 May 2005 21:08:59 +0000 http://gapingvoid.com/?p=1513#comment-6195 I read recently that while Generation X has great disdain for advertising, Generation Y doesn't. Everybody is part of the buying and selling of goods. If you impart genuine knowledge about something interesting, then where's the beef? I read recently that while Generation X has great disdain for advertising, Generation Y doesn’t. Everybody is part of the buying and selling of goods. If you impart genuine knowledge about something interesting, then where’s the beef?

]]> By: john http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6194 john Fri, 27 May 2005 19:19:51 +0000 http://gapingvoid.com/?p=1513#comment-6194 advertising is dead blogvertising = advertising on blogs ergo blogvertising is stillborn or is that too cynical? Surely people read blogs to consider and discuss ideas and in doing so permit the author to send them ideas and occassionally recommendations. As soon as money impinges on the recommendations that the author makes, then the whole relationship has changed and it becomes interruptive marketing. advertising is dead
blogvertising = advertising on blogs
ergo
blogvertising is stillborn
or is that too cynical? Surely people read blogs to consider and discuss ideas and in doing so permit the author to send them ideas and occassionally recommendations. As soon as money impinges on the recommendations that the author makes, then the whole relationship has changed and it becomes interruptive marketing.

]]> By: Roy http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6193 Roy Fri, 27 May 2005 18:48:40 +0000 http://gapingvoid.com/?p=1513#comment-6193 If your blogvertising is to succeed you'll have to be sure that the contents reach the right target group. For instance; How many Norwegian readers do you have? (I'm asking this question because I have something in my mind..) If your blogvertising is to succeed you’ll have to be sure that the contents reach the right target group.
For instance; How many Norwegian readers do you have? (I’m asking this question because I have something in my mind..)

]]> By: hugh macleod http://gapingvoid.com/2005/05/26/blogvertising-advertising-is-dead-reason-8647/#comment-6192 hugh macleod Fri, 27 May 2005 16:05:01 +0000 http://gapingvoid.com/?p=1513#comment-6192 "I'm not sure if blogvertising will work at any real scale..." You being unsure is usally a good sign, Ulrich ;-) “I’m not sure if blogvertising will work at any real scale…“
You being unsure is usally a good sign, Ulrich ;-)

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