May 21, 2005
our grandparents had laurel and hardy
Steve Rubel writes a thoughtful post about the recent “Blogging Backlash” going on.
What eMarketer totally neglected to talk about, however, is what the opportunity is for the companies that do decide to be brave and take the plunge. For example…
Significant competitive advantage –you could become the loudest voice
in a channel where your competitors are absent
Press and consumers read blogs — either willingly (RSS/bookmarks) or unwillingly (Google); like it or not they influence purchases
Blogging ain’t going away. The conversation is going to go on without you. Be there or be square.
Blogs are a cost-effective marketing tool that helps smaller and mid-sized companies generate more attention. Just look at Stonyfield Farms.
Blog bashing doesn’t phase me too much– I actually find it rather entertaining. What can I say? It’s rather fun watching people being wrong, again and again, for the same “I have a dumbass suit & tie job in a big company ergo I must be terribly important” reasons.
Our grandparents had Laurel and Hardy. We have blog bashers.
[BONUS LINK:] IBM makes its blogging policy public. It seems they are actively encouraging their 320,000 employees to start their own blogs. Rock on.
Hugh, a clue, and blogging
I met a CEO two days ago who told me blogging was just as bad as email and web surfing from the perspective of wasting company time. He was thinking of putting out a policy on this stuff.
Hugh
May have posted similar comment before — if so sorry for lapse of memory
Blog bashing (esp by such as NYTimes) brings the image of the “wicked witch of the west” from Wizard of Oz…
To wit … “I’m Melting… I’m Melting”
Maybe the flick “Gremlins” when the cute and fuzzys get wet ?
Turn into not so cute’s
Keep up the good work(s)
BTW — will continue to pass your stuff along to those that I’m trying to “educate”
Ciao
JTH
In many many cases:
CEOs are arrogant. They are stubborn. They are stupid. They are overpaid. They are lacking compassion and social skills. They have few spiritual values. They are corrupt and selfish.
No wonder blogging is taking a while to catch on in the stuffy self-impressed phony corporate world.
The 9 Blog Core Values I’ve formulated are contrary to the essence and practices of many corporations.
Business leaders show how stupid they are by not “getting” what a blog is.
They want others to lead the way. They want examples, not theory.
Examples are for mediocre dummies. Theory is for pioneers and innovators.
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