Comments on: the porous membrane: why corporate blogging works.

By: Scout

Scout — Fri, 03 Mar 2006 00:05:53 +0000

A promising week for a new corporate blogging service

Have you ever launched a product or service before? It’s a lot of fun and it’s also a bit scary. I think it must be like a rocket scientist waiting to see their rocket clear the launch pad. It’s also…

By: Robin Good's Latest News

Robin Good's Latest News — Sat, 28 Jan 2006 18:57:04 +0000

Marketing Buzz Is A Conversation And Blogs Are Its Voices: The Global Conversation Is On

The Blogosphere allows people to search for answers, to challenge and to build on established theories. It gives a person a voice in the global conversation, which is unrestrained by national borders, although some governments do tightly control the us…

By: Adrants

Adrants — Tue, 03 Jan 2006 00:47:43 +0000

Blogging Campaign Doubles Sales, Disrupts Norm, Trumps Tradition

Gapingvoid blogger Hugh Macleod worked with U.K. wine brand Stormhoek to use blogging as a means to increase sales. It worked. Big time, doubling sales in less than 12 months. The increases didn’t come from the hundred or so…

By: Global PR Blog Week 2.0

Global PR Blog Week 2.0 — Wed, 21 Sep 2005 21:53:49 +0000

Goodbye Bounded Entity! How Employee Blogging Transcends and Alters Organisational Boundaries

By Jon Froda and Jesper Bindslev, Copenhagen Business School | E-mediator
Who are members of your PR and Corporate Communications team? And who are in effect their managers? When adopting employee blogging as a means of market communication the simpl…

By: iNDi Business Solutions

iNDi Business Solutions — Fri, 26 Aug 2005 04:07:26 +0000

What the heck is a blog, anyway?

I’ve heard this question many times, so I’d like to take this time to answer what I think it is, and why I think it’s important for your business.
If you want the official definition, read this (side note: if you think the WikiPedia is cool, and yo

By: Not for sale. Please come again

Not for sale. Please come again — Sat, 28 May 2005 08:31:01 +0000

Laziness Incarnate

Why Corporate Blogging Works

By: Mostly Muppet Dot Com

Mostly Muppet Dot Com — Thu, 26 May 2005 05:28:21 +0000

Corporate Blogging

NPR’s Talk of the Nation covers a touchy, relevant, evolving topic: Blogging Poses New Workplace Issues. I’m very invested in this discussion, especially since I often mention the work I do, my employer in general and cool things I’…

By: Media Guerrilla Linkblog

Media Guerrilla Linkblog — Fri, 20 May 2005 06:27:00 +0000

gapingvoid: the porous membrane: why corporate blogging works.

Link: gapingvoid: the porous membrane: why corporate blogging works..

By: antwis

antwis — Thu, 19 May 2005 06:22:30 +0000

Blogs go far beyond most peoples wildest dreams. Before the end of 2006 Corporate blogs identified by a recognisable name, ie nike, will the most sought after commodity for any business that spends more than $1,000 on marketing. There will only be three blog sources of any commercial significance, with Google being the major player.
A Commercial Blog if not owned by the business, opens up an external complaints department that any disgruntled customer can post complains onto.
This is the fast track method for a customer to gain power and get attention. How fast would a business react to a complaint if all the customer base was aware of it?
Once big business realises this fact, there will be a stampeed to secure original name blogs before they get into the wrong hands.
Many companies will make overnight fortunes renting out the blogs under a maintenance fee for either redirecting blog sites to the clients main web site or to simply sanitise postings.
Watch business move!

By: The Pre-Commerce Blog

The Pre-Commerce Blog — Mon, 16 May 2005 10:53:27 +0000

Business Blogs Explained

Hugh at GapingVoid is not only one funny SOB, he’s also wicked smart. Reach him explain why blogging matters/works and you’ll see what I mean. And he’s not afraid to discuss the tough realities of blogging either. Also worth looking at: The Seven Busi…

By: Crossroads Dispatches

Crossroads Dispatches — Sat, 14 May 2005 06:23:12 +0000

Align This: Reversing the Company-Centric Blog Trend

Call me jaded, but mostly it’s the Internal Conversation trying damn hard to influence (ahem,

By: New Persuasion

New Persuasion — Sat, 14 May 2005 04:24:45 +0000

http://newpersuasion.typepad.com/new_persuasion/2005/05/seems_like_ever.html

Seems like every time I turn around, someone’s handing me an article about blogs.

By: BeConnected

BeConnected — Sat, 14 May 2005 00:11:06 +0000

Why Corporate Blogging Works If you still don't get the value of corporate blogging. Hugh at Gaping Void explains it in 15 short points and one deep diagram. [read] tags: gaping void | hugh macleod | cluetrain | hughtrainWhat's a tag?

By: Syndicator blog

Syndicator blog — Fri, 13 May 2005 21:40:42 +0000

Argument for Corporate Blogging

One of the web’s busiest blogging news organizations, Corante points to this piece that makes a cogent argument for the role of blogs in a corporate marketer’s arsenal.Considering that the Syndicate Conference will begin next Tuesday in New York, …

By: Corante New York

Corante New York — Fri, 13 May 2005 13:33:29 +0000

Corporate bloggers: poking holes in membranes

Hugh Macleod of Gaping Void explains why corporate blogging works. The key, says Macleod, is creating a “porous membrane” that enables people within the company having “internal conversations” to relate better with customers outside of the company havi…