Comments on: the porous membrane: why corporate blogging works.

By: It’s all about the relationship « lorryseesthelight

It’s all about the relationship « lorryseesthelight — Tue, 27 Mar 2012 06:18:23 +0000

[…] With customers, it is less about marketing strategies to sell a service or product and more about asking and listening and working with those customers. Hugh McLeod (2005) introduced the porous membrane that creates an environment of direct communication between all parties . Check it out in the porous membrane: why corporate blogging works. | gapingvoid. […]

By: It’s all about realtionships « lorryseesthelight

It’s all about realtionships « lorryseesthelight — Tue, 27 Mar 2012 06:10:39 +0000

By: The art of conversation is not lost…. | thewebbeagle

The art of conversation is not lost…. | thewebbeagle — Mon, 26 Mar 2012 08:38:19 +0000

[…] social media (i.e. Facebook, Twitter, texting, to name just a few options). Check out this link http://gapingvoid.com/2005/05/09/the-porous-membrane-why-corporate-blogging-works/ to ”the porous membrane: why corporate blogging works” which expands on this […]

By: Prosumerism Has Come to Fruition « Be Pliable

Prosumerism Has Come to Fruition « Be Pliable — Sun, 25 Mar 2012 22:14:26 +0000

[…] corporates, there’s no point in excluding hidden talents outside thanks to social media and ‘porous membrane’ again. Who knows those outside corporate walls are more gifted and passionate about their […]

By: The Porous Membrane « Social Mediology

The Porous Membrane « Social Mediology — Sat, 24 Mar 2012 01:02:55 +0000

[…] poroous membrane is a concept introduced in the blogosphere by Hugh MacLeod. It is a concept used to illustrate how corporate blogging works. It describes the relationship […]

By: Listen to your customers (or gamers) conversations… they have some good ideas. | Social Media Use in Business

Wed, 29 Feb 2012 04:26:13 +0000

[…] which I read many years ago pointed this out (at I think got it right!) and another, Hugh Macleod, a cartoonist and social commentator came up with his “model” of what is going on called the “Porous Membrane”. […]

By: Towards Effective Corporate Communications: Let Your Engineers do the Talking

Towards Effective Corporate Communications: Let Your Engineers do the Talking — Fri, 10 Jun 2011 14:04:41 +0000

[…] breathlessly tell you to Read The Cluetrain Manifesto. I might point you to Gapingvoid’s seminal Porous Membrane essay. I might tell you to the read up on E2.0 or Social […]

By: Making Business Sense of Social Media and Social Networking – Is Blogging Dead?

Making Business Sense of Social Media and Social Networking – Is Blogging Dead? — Sun, 29 May 2011 16:33:41 +0000

[…] Back in the day, May 2005, Hugh MacLeod put together a blog post under the suggestive heading of “the porous membrane: why corporate blogging works“; six years later, it’s still just as accurate as it was back then! If not more! Go and have a […]

By: Social Media Biology 101 « The View from Chair 8

Social Media Biology 101 « The View from Chair 8 — Wed, 27 Apr 2011 04:09:33 +0000

[…] props to Hugh MacLeod for his inspirational post about the porous membrane as analogy for social media. And thanks to […]

By: Social Media Biology 101 | The View from Chair 8

Social Media Biology 101 | The View from Chair 8 — Tue, 26 Apr 2011 00:55:47 +0000

[…] props to Hugh MacLeod for his inspirational post about the porous membrane as analogy for social media. And thanks to […]

By: Week One | tillilah

Week One | tillilah — Tue, 05 Apr 2011 11:39:06 +0000

[…] porous membrane of an organisation is punctured by social media. There is now a direct channel from consumer and […]

By: Porous membrane « My Social networking Journal

Porous membrane « My Social networking Journal — Mon, 21 Mar 2011 07:46:08 +0000

[…] a link to Hugh Mcleods page porous membrane http://gapingvoid.com/2005/05/09/the-porous-membrane-why-corporate-blogging-works/. […]

By: Does my business need a Blog? « tombrownblog

Does my business need a Blog? « tombrownblog — Thu, 10 Mar 2011 16:50:31 +0000

[…] Blogging is an essential way for businesses to keep their customers informed AND interested in new products or updates. When connected to social networks, business blogs can have a powerful reach. A blog can pull potential customers to your site and eventually into the sales process. The death of the blog has been predicted for many years; Luis Suarez wrote a great blog, “Making Business Sense of Social Media and Social Networking – Is Blogging Dead?” that I highly recommend you take the time to read. I especially like is reference to the May 2005 article by Hugh MacLeod, “The porous membrane: why corporate blogging works.“ […]

By: The promise of social media for business lies in FEWER conversations | MackCollier.com

Mon, 20 Dec 2010 14:03:13 +0000

[…] by the company. And the customers begin to better understand the company’s point of view. Hugh was talking about this five years ago. As the company begins to understand the customers’ point of view and incorporate it into […]

By: links for 2010-11-09 « The Adventures of Geekgirl

links for 2010-11-09 « The Adventures of Geekgirl — Wed, 10 Nov 2010 02:37:32 +0000

[…] the porous membrane: why corporate blogging works. | gapingvoid (tags: communication collaboration km blogging business marketing) […]