Comments on: the porous membrane: why corporate blogging works.

By: Towards Effective Corporate Communications: Let Your Engineers do the Talking

Towards Effective Corporate Communications: Let Your Engineers do the Talking — Fri, 10 Jun 2011 14:04:41 +0000

[…] breathlessly tell you to Read The Cluetrain Manifesto. I might point you to Gapingvoid’s seminal Porous Membrane essay. I might tell you to the read up on E2.0 or Social […]

By: Making Business Sense of Social Media and Social Networking – Is Blogging Dead?

Making Business Sense of Social Media and Social Networking – Is Blogging Dead? — Sun, 29 May 2011 16:33:41 +0000

[…] Back in the day, May 2005, Hugh MacLeod put together a blog post under the suggestive heading of “the porous membrane: why corporate blogging works“; six years later, it’s still just as accurate as it was back then! If not more! Go and have a […]

By: Social Media Biology 101 « The View from Chair 8

Social Media Biology 101 « The View from Chair 8 — Wed, 27 Apr 2011 04:09:33 +0000

[…] props to Hugh MacLeod for his inspirational post about the porous membrane as analogy for social media. And thanks to […]

By: Social Media Biology 101 | The View from Chair 8

Social Media Biology 101 | The View from Chair 8 — Tue, 26 Apr 2011 00:55:47 +0000

[…] props to Hugh MacLeod for his inspirational post about the porous membrane as analogy for social media. And thanks to […]

By: Week One | tillilah

Week One | tillilah — Tue, 05 Apr 2011 11:39:06 +0000

[…] porous membrane of an organisation is punctured by social media. There is now a direct channel from consumer and […]

By: Porous membrane « My Social networking Journal

Porous membrane « My Social networking Journal — Mon, 21 Mar 2011 07:46:08 +0000

[…] a link to Hugh Mcleods page porous membrane http://gapingvoid.com/2005/05/09/the-porous-membrane-why-corporate-blogging-works/. […]

By: Does my business need a Blog? « tombrownblog

Does my business need a Blog? « tombrownblog — Thu, 10 Mar 2011 16:50:31 +0000

[…] Blogging is an essential way for businesses to keep their customers informed AND interested in new products or updates. When connected to social networks, business blogs can have a powerful reach. A blog can pull potential customers to your site and eventually into the sales process. The death of the blog has been predicted for many years; Luis Suarez wrote a great blog, “Making Business Sense of Social Media and Social Networking – Is Blogging Dead?” that I highly recommend you take the time to read. I especially like is reference to the May 2005 article by Hugh MacLeod, “The porous membrane: why corporate blogging works.“ […]

By: The promise of social media for business lies in FEWER conversations | MackCollier.com

Mon, 20 Dec 2010 14:03:13 +0000

[…] by the company. And the customers begin to better understand the company’s point of view. Hugh was talking about this five years ago. As the company begins to understand the customers’ point of view and incorporate it into […]

By: links for 2010-11-09 « The Adventures of Geekgirl

links for 2010-11-09 « The Adventures of Geekgirl — Wed, 10 Nov 2010 02:37:32 +0000

[…] the porous membrane: why corporate blogging works. | gapingvoid (tags: communication collaboration km blogging business marketing) […]

By: Will Tiered Content Strategies Crack the IT Research PayWall? « Merv's Market Strategies for IT Suppliers

Fri, 14 May 2010 18:10:49 +0000

[…] paid to the industry analysts must not collaborate idea, but twitter has punched a big hole in the porous membrane. If analysts have to ping outside the firewall and back to collaborate with their own colleagues […]

By: “Gartner is not serious about social media”. Ya Think?

“Gartner is not serious about social media”. Ya Think? — Wed, 12 May 2010 23:33:04 +0000

[…] the industry analysts must not collaborate idea, but twitter, twitter has punched a big hole in the porous membrane. If analysts have to ping outside the firewall and back to collaborate with their own colleagues […]

By: James Governor's Monkchips » “Gartner is not serious about social media”. Ya Think?

Wed, 12 May 2010 16:46:05 +0000

By: Poking holes in CRM – your customers, the social web & VRM | businessblog.org.in

Fri, 07 May 2010 12:22:40 +0000

[…] you’ve not read Hugh’s post on the subject, I’d highly recommend […]

By: Managing Trade-offs « Smarter Messaging [Mike Jones, UK]

Managing Trade-offs « Smarter Messaging [Mike Jones, UK] — Sun, 07 Feb 2010 15:11:48 +0000

[…] and read the whole thing but for me a key point he makes is this one: 13. The more porous your membrane (“x”), the […]

By: 180 slides om Social Media – utan skygglappar | Bjornalberts.com

180 slides om Social Media – utan skygglappar | Bjornalberts.com — Tue, 26 Jan 2010 18:20:36 +0000

[…] IT-relaterade barriärer för att låta kommunikationen flöda. Jag har lånat modellen från en blogg-post anno […]