Comments on: make your customers the marketing department http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/ "cartoons drawn on the back of business cards" Sun, 22 Nov 2009 00:03:19 -0600 http://wordpress.org/?v=abc hourly 1 By: Dig Tank http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5877 Dig Tank Sun, 18 Dec 2005 00:21:34 +0000 http://gapingvoid.com/?p=1475#comment-5877 <strong>Who Is Your Business "Showing the Love" To?</strong> We keep running into companies that believe the old saying "You have to spend money to make money." They spend... Who Is Your Business “Showing the Love” To?

We keep running into companies that believe the old saying “You have to spend money to make money.” They spend…

]]> By: Redesign | Internet. Marketing. Environment. http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5876 Redesign | Internet. Marketing. Environment. Wed, 11 May 2005 09:43:21 +0000 http://gapingvoid.com/?p=1475#comment-5876 <strong>thingamy</strong> Hugh at gapingvoid caught my attention with this cartoon. It's a great summary of today's business world. What's even more intriguing about this blog entry is the link to his collaborator, Sig's, software project "thingamy". It's difficult to tell how... thingamy

Hugh at gapingvoid caught my attention with this cartoon. It’s a great summary of today’s business world. What’s even more intriguing about this blog entry is the link to his collaborator, Sig’s, software project “thingamy”. It’s difficult to tell how…

]]> By: Howard http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5870 Howard Wed, 11 May 2005 04:43:08 +0000 http://gapingvoid.com/?p=1475#comment-5870 In the interest of brevity... ;) "Your market IS your marketers" In the interest of brevity… ;)
“Your market IS your marketers”

]]> By: Eric Gunnerson's C# Compendium http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5875 Eric Gunnerson's C# Compendium Tue, 10 May 2005 00:55:08 +0000 http://gapingvoid.com/?p=1475#comment-5875 <strong>Make your customers the marketing department</strong>   I've been reading GapingVoid for a few months now. Hugh has some very interesting insights, and... Make your customers the marketing department

 
I’ve been reading GapingVoid for a few months now. Hugh has some very interesting insights, and…

]]> By: think again, ideascape moves people to action http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5874 think again, ideascape moves people to action Mon, 09 May 2005 23:52:31 +0000 http://gapingvoid.com/?p=1475#comment-5874 <strong>Social Software, Whatever?</strong> <p>Danah Boyd writes, " I’ve been meaning to write a paper on <a target="_blank" href="http://www.corante.com/many/archives/2005/05/08/the_significance_of_social_software.php" rel="nofollow">The Significance of ‘Social Software</a> for some time, but&he Social Software, Whatever?

Danah Boyd writes, ” I’ve been meaning to write a paper on The Significance of ‘Social Software for some time, but&he

]]> By: Jim Wilde http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5869 Jim Wilde Mon, 09 May 2005 23:08:24 +0000 http://gapingvoid.com/?p=1475#comment-5869 The "rapid iteration of development in ongoing tango with massive user participation" is right on target. What can businesses learn from this? <a href="http://www.advancinginsights.com/mybiz/?q=node/213" rel="nofollow">social Social Software, Whatever?</a> This whole idea of blogging, social software goes much deeper. We need to acclerate the rate of adoption within organizations (enterprise blogging, bookmarking, etc.) so that business can learn what is important to customers, employees, and other stakeholders. The “rapid iteration of development in ongoing tango with massive user participation” is right on target.
What can businesses learn from this? social Social Software, Whatever?
This whole idea of blogging, social software goes much deeper. We need to acclerate the rate of adoption within organizations (enterprise blogging, bookmarking, etc.) so that business can learn what is important to customers, employees, and other stakeholders.

]]> By: Blogaholics http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5873 Blogaholics Mon, 09 May 2005 15:07:32 +0000 http://gapingvoid.com/?p=1475#comment-5873 <strong>Make your customers your marketing department</strong> This just came up on gapingvoid: His answer? Make the customer integral to the process, make the customer the central player in "The Flow". Make your customers the marketing department. It's a good point - if your customers are the... Make your customers your marketing department

This just came up on gapingvoid: His answer? Make the customer integral to the process, make the customer the central player in “The Flow”. Make your customers the marketing department. It’s a good point — if your customers are the…

]]> By: john http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5868 john Mon, 09 May 2005 03:27:18 +0000 http://gapingvoid.com/?p=1475#comment-5868 This is an old idea -and a pal has a book about it in the pipeline. This is an old idea –and a pal has a book about it in the pipeline.

]]> By: sig http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5867 sig Mon, 09 May 2005 03:19:55 +0000 http://gapingvoid.com/?p=1475#comment-5867 Anthony, you're absolutely right of course, all blah blah on that site, still. No need to defend myself there. When you do something that 'does not exist' it is damned hard to describe in words, seeing is beleiving as you say. Cannot but agree more there. "No need for other enterprise software nor middleware." is silly only if not possible, otherwise it would be rather 'a good thing', or what? And I do like a challenge if you're up to one: Suspect you're techie enough not to be put off by an early pre-beta demo, rough at the corners to look at, far from smooth in operation. If so, send me a mail, gimme a time (Honolulu, hmm that's 12 hours off) sometime end of the week and I'll give you a peek! Find out if we're still silly or what, eh? Anthony, you’re absolutely right of course, all blah blah on that site, still. No need to defend myself there. When you do something that ‘does not exist’ it is damned hard to describe in words, seeing is beleiving as you say. Cannot but agree more there.
“No need for other enterprise software nor middleware.” is silly only if not possible, otherwise it would be rather ‘a good thing’, or what?
And I do like a challenge if you’re up to one: Suspect you’re techie enough not to be put off by an early pre-beta demo, rough at the corners to look at, far from smooth in operation. If so, send me a mail, gimme a time (Honolulu, hmm that’s 12 hours off) sometime end of the week and I’ll give you a peek! Find out if we’re still silly or what, eh?

]]> By: hugh macleod http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5866 hugh macleod Mon, 09 May 2005 02:40:10 +0000 http://gapingvoid.com/?p=1475#comment-5866 "If I read outlandish and unrealistic statements like those found throughout the thingamy site then I sure as heck better be able to get the application described. In the case of thingamy it appears to be all talk at this point." I totally agree, Anthony. This is what I meant by "taking a bat to it". And like I said, if it can survive being battered (by folks like you, Heh) then we're in business. If it can't, then it will be deservedly killed, and quickly. FYI, the software is not out yet. It's been in development for five years. I'm told it'll start rolling out in the summer. But the conversation is starting... I really appreciate your feedback, so feel free to keep the bat swings a'coming. [NOTE TO SELF:] You might have to blog this later... “If I read outlandish and unrealistic statements like those found throughout the thingamy site then I sure as heck better be able to get the application described. In the case of thingamy it appears to be all talk at this point.”
I totally agree, Anthony. This is what I meant by “taking a bat to it”. And like I said, if it can survive being battered (by folks like you, Heh) then we’re in business. If it can’t, then it will be deservedly killed, and quickly.
FYI, the software is not out yet. It’s been in development for five years. I’m told it’ll start rolling out in the summer.
But the conversation is starting…
I really appreciate your feedback, so feel free to keep the bat swings a’coming.
[NOTE TO SELF:] You might have to blog this later…

]]> By: Thom Lawrence http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5872 Thom Lawrence Mon, 09 May 2005 02:32:00 +0000 http://gapingvoid.com/?p=1475#comment-5872 <strong>I Market Therefore I Am</strong> I Market Therefore I Am

]]> By: Anthony Eden http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5865 Anthony Eden Mon, 09 May 2005 02:22:14 +0000 http://gapingvoid.com/?p=1475#comment-5865 "How well does this software work? I don't know yet, I'm still new to it. But if it can survive the scrutiny of the blogosphere (i.e. "taking a bat to it"), then we're in business." What software? The Thingamy site is nothing but a bit of hand-waving and silly and completely absurd statements like: "No need for other enterprise software nor middleware." and "Covers all needs for large or small oganisations - production, service, health or government." and other gems. Where's the meat? Where can I get this mythical piece of software that will do everything for me yet be so easy to use and so simple? If I read outlandish and unrealistic statements like those found throughout the thingamy site then I sure as heck better be able to get the application described. In the case of thingamy it appears to be all talk at this point. “How well does this software work? I don’t know yet, I’m still new to it. But if it can survive the scrutiny of the blogosphere (i.e. “taking a bat to it”), then we’re in business.”
What software? The Thingamy site is nothing but a bit of hand-waving and silly and completely absurd statements like:
“No need for other enterprise software nor middleware.”
and
“Covers all needs for large or small oganisations — production, service, health or government.”
and other gems.
Where’s the meat? Where can I get this mythical piece of software that will do everything for me yet be so easy to use and so simple? If I read outlandish and unrealistic statements like those found throughout the thingamy site then I sure as heck better be able to get the application described. In the case of thingamy it appears to be all talk at this point.

]]> By: fantomNews http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5871 fantomNews Mon, 09 May 2005 00:46:33 +0000 http://gapingvoid.com/?p=1475#comment-5871 <strong>Google – Here's Some Free Advice For You</strong> A friendly reminder on what should be the real driving force behind technology, even though it usually isn't.... Google – Here’s Some Free Advice For You

A friendly reminder on what should be the real driving force behind technology, even though it usually isn’t.…

]]> By: Hiss Quarterly http://gapingvoid.com/2005/05/08/make-your-customers-the-marketing-department/comment-page-1/#comment-5864 Hiss Quarterly Mon, 09 May 2005 00:16:41 +0000 http://gapingvoid.com/?p=1475#comment-5864 Heya Hugh - - we've used you! You said we could. We're up and running, and we realized collectively (as editors, okay?) that we DID NOT add you to the Masthead. We're changing that now as I type. Technology is grande. Thank you for your genius. Truly. Heya Hugh — - we’ve used you! You said we could.
We’re up and running, and we realized collectively (as editors, okay?) that we DID NOT add you to the Masthead.
We’re changing that now as I type.
Technology is grande.
Thank you for your genius. Truly.

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