May 7, 2005

summer puddles

zzzzazzdggg84.jpg
I said this ear­lier about the adver­ti­sing buis­ness:

The fact is, ad agen­cies hate blogs. They utterly des­pise them, even if they tell you other­wise. They hate them because if done well, they’re cheap and they’re easy. Frankly, they’re in the busi­ness of selling you stuff that is neither.

The more I think about this line, the more I think it applies to A LOT MORE indus­tries than just adver­ti­sing.
A lot of us make good livings selling expen­sive, spe­cia­li­sed stuff that in future will become easier and easier to replace. And the way Society has edu­ca­ted and socia­li­sed us will make us and our chil­dren com­ple­tely una­ble to res­pond effec­ti­vely.
There’s a good chunk of the middle class that, although cer­tainly nice peo­ple, hard wor­king, relia­ble and what­not, are not par­ti­cu­larly bright, crea­tive, or too fond of ori­gi­nal thought, nor taking risks.
This class I see being bled white over the next few deca­des, as their niches dry up like sum­mer pudd­les.
I’d love to hear Hamish’s opi­nion on this.
[NB:] This was ori­gi­nally pos­ted yesterday.

7 Responses to “summer puddles”

  1. “I think it applies to A LOT MORE indus­tries than just adver­ti­sing”
    qv. Starbucks.

  2. Tales Of Ban­king Woe

    What’s going on with banks this week? Many sto­ries of ban­king woe out there. Exam­ples: Jory Des Jar­dins has been get­ting nic­ked with unk­nown ser­vice fees from BofA. Says Jory: Bank of Ame­rica, my bank, a Bay Area ubi­quity that

  3. projectified says:

    What Kind of Work Do You Do?

    Hugh over at gaping­void pos­ted this dra­wing in a post today.

  4. projectified says:

    What Kind of Work Do You Do?

    Hugh over at gaping­void pos­ted this dra­wing in a post today.

  5. rethink(ip) says:

    Ser­vice as a Com­mo­dity — What Else is Left? [Rethink(THIS!)]

    Hugh Mac­Leod over at gaping­void pos­ted this dra­wing in a post this week – read his post to go along with the dra­wing. He rai­ses an inte­res­ting series of ques­tions rela­ting to goods – but they also apply to…

  6. Forthcoming says:

    shhh, do not tell the mana­gers the real rea­son why blog­ging is important

  7. Loser

    Spot-on! Seems like the issue of “change” is everywhere right now. Hugh’s always been tal­king about it. Cathy Mosca had a few things to say recently. Fresh pers­pec­ti­ves over at FC Now.
    I remem­ber about 2 years ago — when all we…