May 5, 2005

on transparency

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Sig asks the per­ti­nent ques­tion: What level of trans­pa­rency can a com­pany live with?

Fact #1:
Trust is what makes a com­pany exist. Without trust no cus­to­mer, no inves­tors, no sup­pliers, no place in society.
Fact #2:
Trans­pa­rency equals trust. That simple.

Transparency’s a tricky one. Trans­pa­rency relies on human beings, and human beings are gene­rally a fric­kin’ night­mare.
Secondly, “Trans­pa­rency” is currently one of those terms greatly in dan­ger of beco­ming an anno­ying buzz­word, if it hasn’t already.
But for­get the hard­core mecha­nics of run­ning a com­pany for a minute. Let me ask you another ques­tion ins­tead:
At the com­pany you work for, how afraid is the ave­rage per­son of making a mis­take? Of not being right? Of bac­king the wrong horse and being found out later?
And then there’s your ans­wer. The less afraid he or she is, the more trans­pa­rent your com­pany can be, with itself and with the outside world. The more afraid he or she is, the more opa­que you’ll have to remain.
I don’t think it’s roc­ket science.

18 Responses to “on transparency”

  1. Misja says:

    The roc­ket science comes when you try to make peo­ple less afraid…

  2. sig says:

    Yess, for­got this:
    Fact #3:
    Trans­pa­rency requi­res cou­rage.
    And cou­rage requi­res self con­fi­dence. That’s pehaps why one says “cou­rage is not a cor­po­rate word”.
    Time to make it a cor­po­rate word…

  3. Ric says:

    It will only ever be trans­pa­rent when the peo­ple inside (i.e. the ones making you afraid) are com­for­ta­ble with being seen — you work out what the chan­ces are where you work; where I work hell will freeze over first.
    The fear and loathing bri­gade for­gets that it is only those doing nothing that don’t make mistakes …

  4. Ric says:

    Hey Sig — good mor­ning! (It’s just gone mid­night here …)
    Cou­rage? or inte­grity? (I know — both would help …)

  5. DJ Coffman says:

    Hugh– what are your thoughts on trans­pa­rency when it comes to pro­fits or future busi­ness dea­lings. For ins­tance– recently, I was in touch with a big humor maga­zine about doing some columns artic­les for them, and I didn’t name them in my blog– I thought about trans­pa­rency for a moment, but I have a lot of other peo­ple who seem to read my blog to look for jobs them­sel­ves and might swoop in or beat me to an angle I’m wor­king.
    Also, on pro­fits– Should I be open and say how much I’ve sold of something. I mean, if I’m wri­ting and thin­king about these things should i just be honest and post– for ins­tance, my one print book had lac­klus­ter per­for­mance. Maybe I SHOULD have told what it sold– but some things are just emba­rra­sing. So– I guess you should let them see you fail as well as accom­pish things.
    Thats going to be the REAL cha­llenge for peo­ple wri­ting blogs. Just HOW open can they be? Because anything else just smells like a line of bullshit. Know what I mean?

  6. Bruce DeBoer says:

    Hmmmm, I’m won­de­ring …
    If a com­pany inc­rea­ses it’s trans­pa­rency, does it also find the need for a lar­ger public rela­tions depart­ment or a sma­ller one?

  7. Jon Husband says:

    Re: Bruce’s com­ment / ques­tion above .. I would think sma­ller, unless the orga­ni­za­tion wants to spin and work its *trans­pa­rency* …
    … and arguably, its emplo­yees and the way(s) the com­pany inte­racts with cus­to­mers beco­mes a part of its ongoing *PR*.

  8. Trust = Bene­vo­lent Disinformation

    I’ve been having a con­ver­sa­tion with Sig over at thingmy, as well as follo­wing other dis­cus­sion over at gaping­void regar­ding trans­pa­rency and trust in the evo­lu­tion of infor­ma­tion sys­tems and enter­prise soft­ware. The thing that stri­kes me about all the

  9. Timbo says:

    The trans­pa­rency can also ins­pire con­fi­dence if it pro­vi­des valua­ble infor­ma­tion that leads to smar­ter deci­sions.
    Often, the fear of scre­wing up comes from having to make a choice based on incom­plete info or inco­rrect assump­tions about com­pany direc­tion or cus­to­mer needs. Then you’ve got no back-up when some higher-up asks, “Why did we do this?”
    Meat pup­pets hoarde infor­ma­tion for just that rea­son: so others don’t come up with a great ideas w/out their input. Talk about shoo­ting your­self in the foot…

  10. Trans­pa­rency.

    Hugh Mac­leod at gaping­void points to a friend who is asking “What level of trans­pa­rency can a com­pany live with?”:At the com­pany you work for, how afraid is the ave­rage per­son of making a mis­take? Of not being right? Of…

  11. Jim Wilde says:

    Eliot Spi­tzer on line 1!

  12. Jon Husband says:

    Eliot Spi­tzer pre­su­mably calls to the CEO, and what hap­pens *down below* most often reflects the cul­ture and prac­ti­ces deter­mi­ned or presc­ri­bed bythe CEO, no ?
    Kinda like Lynn­die England taking the fall for Abu Ghraib, ins­tead of the gene­rals or Rumsfeld ?

  13. Lee Bryant says:

    Hi Hugh,
    In a very gene­ral sense trans­pa­rency is good, and of course we need more of it in order to con­nect with other peo­ple, whether as cus­to­mers or wha­te­ver.
    But .… too much trans­pa­rency can some­ti­mes be a bad thing on both sides of any rela­tionship. Some­ti­mes peo­ple want cer­tainty or just not more hassle — this just seems to be com­mon sense.
    Trans­pa­rency as in being honest and open is good. Trans­pa­rency as in “hey, this is the story of our funky day brin­ging you your pro­duct” can be like an Ame­ri­can the­rapy vic­tim, if you known what I mean — too much infor­ma­tion, too little intui­tion. Do I want great wine, ser­vice, etc. from a res­tau­rant? Yes. Do I want to read on their real time inter­nal blog that my wai­ter nearly threw my soup over the head of the chef? No thanks.
    Also, you might to think about your inte­rest in the idea of the SIV (or, more amu­singly, SPIV as it was momen­ta­rily called ;-) What do sto­ries need? Heroism, redemp­tion, narra­tive struc­ture, the­mes, lost love, etc. Sto­ries, like mar­ke­ting BS, are inter­pre­ta­tions of rea­lity for a pur­pose, which means they are selec­tive. As in not-100%-transparent all the time.
    I have gigaby­tes of 100% trans­pa­rent sto­ries of the life of our ser­vers at work (Hell — they even TXT me seve­ral times a day), but we call them “logs”.
    I only say this because I often hear peo­ple talk about trans­pa­rency without recog­ni­sing their own and other peo­ples’ ten­den­cies to con­ceal, or re-interpret, or re-frame infor­ma­tion as a natu­ral part of their com­mu­ni­ca­tion.
    Not you and me, of course, ‘cos we’re nice. Natur­lich. But you know what I mean, I sup­pose ;-)

  14. Jon Husband says:

    Great points, Lee.
    I think ever­yone gets all jui­ced about *trans­pa­rency* because it’s essen­tially a new set of con­di­tions (or at least this degree and volume of trans­pa­rency seem to be com­ple­tely new for us) com­pa­red to the hun­dreds or thou­sands of years of con­tro­lling know­ledge (the “know­ledge is power” thing) that has come before. The struc­tu­res that have come before have ena­bled much the “know­ledge is power” dyna­mic. Our beha­viours have been affec­ted at the near-DNA level, psycho­lo­gi­cally and socially, by the various forms of hie­rarchi­cal (or parent-child, or wha­te­ver else we want to call it) types of opr­ga­ni­za­tio­nal and com­mu­nity inte­rac­tions we have all grown up in as we become / became adult humans.
    As has been said before, hie­rarchy in and of itself is not evil .. and there are pla­ces and times to be more and/or less opne, or trans­pa­rent. as we pro­bably all know, there is a thing such as “too much infor­ma­tion”, and many things we wish others would keep to them­sel­ves.
    But it will be very inte­res­ting to watch how peo­ple con­ti­nue to adapt to, learn new ways of being and doing, and create new social archi­tec­ture in these new con­di­tions. per­so­nally, i don’t think it’s going to be as sim­ple as all teams, all the time, or just loo­sely con­fe­de­ra­ted groups of humans (which tend to fall apart at the merest of obs­tac­les unless there are effec­tive lea­ders and a pur­pose to the acti­vity).
    While it may not be roc­ket science, it may well be some form of complexity/chaos theory meets the need to get things done whilst not killing others or your­self. And it may be more dif­fi­cult than we think, given how ran­dom and varia­ble each of us humans are .. there’s pro­bably a rea­son why there are so very many psycho­lo­gists, the­ra­pists, coaches, con­sul­tants and various forms of self-improvement and self-help resour­ces that seem to stay in busi­ness.
    A core pre­mise to which i con­ti­nue to cling is that the rea­son the lea­dership and man­ge­ment deve­lop­ment indus­tries are so large and luc­ra­tive is that peo­ple don’t actually want to come to terms with these new and continuing-to-grow-and-spread con­di­tions of inter­lin­ked­ness, inc­rea­sed visi­bi­lity of their actions and of what they and others know, say and do.
    Often, they want more presc­rip­tive and for­mua­lic “do-this-and-it’ll be-allright” ans­wers given to them .. at least the evi­dence sug­gests that there is a sizea­ble mar­ket for that.

  15. hugh macleod says:

    I agree with both Lee and Jon…

  16. Rockster says:

    I knew those 5 years would pay off…

    Finally… all of those obs­cure jour­nals… the really long words… the end­less dis­cus­sions are worth something! I found 3 blog­gers blog blog blog­gin’ away on org theory… though I’m not sure they really see it as such… but it is. Hey! I’m actu…

  17. projectified says:

    Trust

    Hugh at Gaping­Void has some inte­res­ting things to add to Sigurd Rinde’s (at Forth­co­ming) post about Trust which I think, at least for me, rela­tes to their ear­lier com­ments on cul­ture and tech­no­logy which I talk about here. Sigurd says:Fact #1:Trust i…

  18. Take Two Pills and Trust me in the Morning

    Hey look Sig, Hugh: ins­tant trust without software!