May 4, 2005
the t-shirt label
(each comes with the gapingvoid label in the collar yak yak yak…)
My personal t-shirts (i.e. the ones I’ve earmarked to wear myself) arrived in the morning and they utterly rock. I was so pleased to see them.
I think what I liked the most was the labels. Hard to read in the pic above, but what you have there is the little Angel/Icarus guy (he’s got wings but is still pissed off, sorta kinda explains the human condition etc), with “©gapingvoid.com” over there on the right in my handwriting, then printed on the bottom left in caps is “LIMITED EDITION OF 200″.
[NOTE TO SELF: More photos. We need more photos]
I actually think “LIMITED EDITION OF 200″ makes a good headline/branding meme. Nice little hook to hang the “brand promise” on over time. We’ll see what happens with it.
I think once people start wearing them around and start blogging about them, they’ll sell quite well. When you think about it, I’ve sold a ton of shirts already (well over 120) with the product ‘sight unseen’, just my rep to go on. To me, it seems like a lot.
On a similar vein– a few people told me this story: There was this big geek dinner in New York 2 nights ago. About 50 people turned up, including Robert Scoble and Dave Winer. I am told nearly half of the people there were handing out gapingvoid blogcards. Nice to see a meme working etc.
Anyway, it’s all very exciting, and I’m very happy. Thanks to everyone who’s bought a shirt so far, it’s very kind of you. Has anybody in the UK received theirs yet? They should have arrived this morning in the mail (touch wood).
[SIZE ISSUE:] Some people ordered shirts before we had built the size option (S,M, L, XL etc) on the website. We sent everybody who did an e-mail asking them for size qualification… we’re not just going to send you a random size etc. If you didn’t receive yours yet, you should have. Best check your spam filter or e-mail us back at: gapingvoid AT indigoshirts DOT com. Thanks.
… I suspect I’ll have to touch a fair bit of wood before I see mine here in sunny Australia. As a matter of interest, my two t-shirts cost me about $AUD55 each — a bit pricey, but I’ve seen it on China-made tees with a BIG brand on the label. I’m hoping that your seams are straight at least!
I’m in the UK, and no t-shirt today
will let you know when it comes…
Branding idea to ponder
gapingvoid’s Hugh made up a limited edition of T-shirts. The label says “Limited Edition of 200″ and has one of his hilarious (if often scatalogical) cartoons. Why not have the label outside? Plain black T-shirt, but with the limited…
Hate to rain on your parade…but 50 t-shirts isn’t astonishing. Did you read yesterday’ WSJ that talked about the huge volume of t-shirts sold over the net? Stupid topics that sell volumes.
That said, love the site for the insights it provides, may venture into the business cards at some point; can they be made in US standard size or just the Euro zone?
Eh. I’m just making t-shirts for the fun of it, Rain. If I wanted to do high-volume, I would.
The cards are pretty standard size by US criteria, they ship all over the world.
Woohoo, got my tshirt today
Very nice it is too! Not much chance of it going missing with the A4 sized address on the front, heh.
Now I can walk around and tell the world “the market for something to believe in is infinite”.
Now I jsut need someone to arrange a geek dinner in my area so i can show it off.…. heh
The Hughtrain Made Me Sexy