April 22, 2005

hunger or die

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Rich Segal has a lucid post about how to fix Mic­ro­soft: Make it as relia­ble as dial­tone.
Robert Sco­ble wants Mic­ro­soft to make pro­ducts that thrill peo­ple. Perhaps making Mic­ro­soft as relia­ble as dial­tone would be thrills enough for most peo­ple?
Yes­ter­day I said that Skype thrills me more than anything Mic­ro­soft makes, which is basi­cally true. Having spent a lot of time on both sides of the Atlan­tic (over 15 years total on each) I’ve given a lot of money to phone com­pa­nies over the years. So of course a via­ble inter­net alter­na­tive would please me greatly.
That being said, gaping­void for the most part was all typed in on my trusty Dell com­pu­ter, which is powe­red by Win­dows 98. MS pla­yed a key part in buil­ding the most impor­tant medium in my life (besi­des car­toons) and yet, I call myself unth­ri­lled. I should love them more, but I don’t.
But that’s the price you pay when you become a mono­poly. Peo­ple start taking you for gran­ted. You just become part of the back­ground noise, like the phone com­pany or Com­mon­wealth Edi­son.
I’ll say the same thing to Mic­ro­soft that I said to McDonald’s seven years ago: You want peo­ple to love you again? Then get hungry again.
“Blog or Die”, Robert? How about “Hun­ger or Die”?
[PS: McDonald’s didn’t take my advice. Ins­tead they spent x-hundred million on the heart­brea­kingly unins­pi­red and for­mu­laic “Did some­body say McDonald’s” campaign.]

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5 Responses to “hunger or die”

  1. For me the Rick Segal link brings up some pic­tu­res of you sho­wing your busi­ness cards to someone…

  2. hugh macleod says:

    Thanks, Ulrich, I fixed it.

  3. StephanF says:

    Mic­ro­soft pro­ducts (Win­dows and Office) are basic to us doing things with our com­pu­ters. They are really just tools to get something done.
    They don’t need to be and pro­bably shouldn’t be thri­lling. I don’t need my copier or pen or sta­pler to be thri­lling, I just want them to work right every time.
    Dial­tone is bet­ter choice then thri­lling for some things. Let other apps be thri­lling like games.

  4. Is that your age or your IQ?

    Oh my good­ness gra­cious sakes alive… I mean good golly… I didn’t know we had ranks in the tech­no­logy sector.

  5. Gekko says:

    “MS pla­yed a key part in buil­ding the most impor­tant medium in my life“
    Do you mean the Inter­net? If so, what is the “key part you are refe­rring to?
    Also, as a PC user who is fami­liar with the ad industry, why don’t you use something else than MS?