April 17, 2005

t-shirts are go!

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The T-shirt site is up and live.

The shirts won’t be ready to ship until May 3rd, so the site’s just in pre-order mode. But we should have pho­to­graphs of the shirts by the end of the week.
The long delay is due to the gaping­void collar labels, which take fore­ver to order. But I wan­ted them in the equa­tion, as oppo­sed to the usual Fruit of the Loom/Hanes ones etc.
Secondly, my other pro­jects got insa­nely busy in the last few weeks.
Just a lot of little things just kept adding up. Sorry about that.
One more time, here are the basics:

1. The shirts will be limi­ted edi­tion of 4 designs, 200 of each. I won’t reprint a design once it’s sold out. Once they’re gone, they’re gone. Nor will I be prin­ting any new designs till one of the exis­ting ones is sold out. So there will never be more than 4 designs i.e. never more than 800 shirts avai­la­ble at any one time.
2. There will be a subsc­rip­tion ser­vice. Peo­ple who want to collect all the designs can sign up for it, and each time a new design is issued, we’ll send it to you. The price will auto­ma­ti­cally be deduc­ted from your cre­dit card as the new designs become avai­la­ble, and you can can­cel at any time. This ser­vice is limi­ted to 100 subsc­ri­bers, first come, first serve.

All this is explai­ned on the web­site, of course.
Again, sorry for any delays, but it’s been a really busy time for me.
Hope you like. Let me know your thoughts. Thanks.

32 Responses to “t-shirts are go!”

  1. frosty says:

    You’ve pro­bably thought of this already, and it’s pretty obvious any­way, but…
    The thing you need on your t-shirt site is pic­tu­res of you and Tho­mas wea­ring Hugh­card shirts under English Cut jac­kets.
    In very cool loca­tions, pos­sibly surroun­ded by beau­ti­ful women simi­larly atti­red (I leave the ques­tion of how simi­larly as an exer­cise for the rea­der; this is, after all, commerce).

  2. Too impa­tient to wait until tomo­rrow.
    Nice com­ment on David on that other blog, btw.

  3. I’m pretty sure I orde­red 1 x Large “The mar­ket for something to believe in is infi­nite”. You could do with a num­ber on the site sho­wing how many of each are in stock, but I sup­pose that’s not how it works. Good luck! :)

  4. Sue Parmet says:

    Thanks for making David’s birth­day pre­sent a no-brainer for the first time in a long time!

  5. Jeremy Hartley says:

    Bought mine! I’ll proudly wear my ’”I can’t take this shit any­more!” he said, mis­ta­kenly’ T-shirt to the office every­day. Until I get fired.

  6. Indigo says:

    Thom,
    Stock level indi­ca­tor will be on the site later today.

  7. Mark says:

    Whoops — just subsc­ri­bed, but it didn’t ask me for my size. I kept expec­ting it too, but it didn’t.
    I know Hugh is cle­ver, but does how does he know if I’m a lardy or not?

  8. Indigo says:

    Mark,
    You nee­ded to select size before clic­king ‘add to cart’. Don’t worry though, we’ll be in touch to find out what size you wan­ted if you for­got to do that.
    We will change the sys­tem so it for­ces you to enter your size.
    Thanks for the feedback.

  9. Changing Way says:

    gaping­void: read/wear

    One of the best tagli­nes I know of is “car­toons drawn on the back of busi­ness cards.” That’s from Hugh MacLeod’s gaping­void blog. Hugh has just the launch of the a web site at which t-shirts fea­tu­ring some of his car­toons are sold. Hugh’s stra­tegy of …

  10. ardief says:

    yeay! so plea­sed. and such cheap ship­ping within the uk…well done hugh for set­ting this up.

  11. barbara says:

    $37.50 plus ship­ping for a t-shirt?? Whoa. Too steep for my blood.

  12. Greg says:

    If I sign up for the subsc­rip­tion ser­vice does that get me the ones already relea­sed, or do I need to order those sepa­ra­tely? Cool stuff.

  13. sloan yadley says:

    i rea­lize you’re trying to inc­rease the value of these t-shirts; but $37.50 is quite ridi­cu­lous in my opi­nion. thats a price i’d expect for a sweatshirt bea­ring a car­toon, not a lowly tee. and yes, you said your­self you’re all about money now-but that doesn’t mean you have to sell your soul. i’m disap­poin­ted hugh :(

  14. hyku | blog says:

    How much for a T-Shirt?

    Hugh McLeod has finally launched his t-shirt collec­tion over at: http://www.indigotshirts.com/gapingvoid I, like many, have been wai­ting to order some of Hugh’s t-shirts. But $37.50 per shirt? My price-point is around $30.00.…

  15. john t unger says:

    Well, I’m not really “disap­poin­ted” by the price… I was kind of expec­ting it to be on the high side. But I defi­ni­tely won’t be buying a shirt soon either. I would have enjo­yed having one of the first run shirts as a little piece of his­tory, but I guess you could say the same thing about a Scots castle, civil war batt­le­field or the ori­gi­nal manusc­ript of Fear and Loathing in Las Vegas, too.
    Just for the record, I’d pro­bably have been a lot more likely to pick up a $20 cafe press shirt… But I’m a cheap bas­tard and ever­yone already knows it. I love you Hugh, but not enough to spend that kind of moo­lah. You can check that by my ex-girlfriends, if you care to. heh.
    I *will* be really inte­res­ted to see how you do with them though. I’m *not at all* con­vin­ced that the crafts­manship or the limi­ted run of the shirt really jus­ti­fies the price — I mean, it’s still a cle­ver tee shirt, not art. On the other hand, I think that the scar­city *might* drive sales as you hope, at least short term.
    You should *totally* post a little inven­tory tic­ker on the site to throw the fear into peo­ple that if they don’t enter their cre­dit card fast enough they’ll be SOL.
    Good Luck!

  16. Same here. $25 is one thing, 20 Pounds (for a white tee) is dif­fe­rent. But maybe it’s just the exchange rate. Isn’t everything way more expen­sive in the UK?
    Any­way, too much for me…

  17. stacey says:

    I have to agree with other com­ments about the price. I don’t care if it’s golds­pun, it’s a T-SHIRT. Which is something I’ll wear to a base­ball game, not the governor’s ball. Too much moola for what it is.
    I would be more apt to purchase a $20.00 tee from cafe press also.

  18. john t unger says:

    Just to cla­rify:
    I don’t think $1000 is at all unrea­so­na­ble for one of the busi­ness card ori­gi­nals. My objec­tion isn’t so much about the amount of money as it is what I would get for the cash…
    I’d pro­bably be more into it if I cared more about impres­sing peo­ple. And if I thought that other blog­gers who would be impres­sed ever even really leave the house much and might actually see me in a spiffy hugh shirt. Heh. I could post a photo of me wea­ring on my blog I guess.
    ’cause when it all comes down to it, the other day I got a bunch of cool com­ments from peo­ple I admire and read. Then I rea­li­zed that it was frea­kin’ Fri­day Night. I was rea­ding com­ments, peo­ple were wri­ting them, and none of us were out being social in the “real” world. What do we need tee shirts for… are you even wea­ring any clothes right now?

  19. Dawn says:

    As I’ve said before, I’d love a mug or mou­se­pad or something from cafe­press. No way could I jus­tify paying that for a t-shirt.

  20. Perilous says:

    Gotta agree on the price. Way too expen­sive for a t-shirt. Even hal­ved, it’s pri­cey.
    Shame. :) Nice shirts. I am con­fi­dent they will sell out, and I hope their happy owners enjoy them!
    Good luck.

  21. hugh macleod says:

    Yeah, I see what you mean.
    Euro­pean Pri­ces + Weak Dollar = Bad Combo.
    C’est le guerre.

  22. hugh macleod says:

    The “size” choo­ser has been put in. S, M, L, XL, XXL etc.

  23. pieman says:

    “Gaping­void is the eru­dite blog of US car­too­nist Hugh Mac­Leod.” On http://www.indigoclothing.com/ main page. UK, no?

  24. hugh macleod says:

    I live in the UK, but am a US citi­zen. Long story.

  25. hugh macleod says:

    PS: If you sign up to the subsc­rip­tion, you get all designs avai­la­ble at the current time. Right now that means 4 shirts. It may be less than that in future, but it will never be more than that.

  26. To all those com­plai­ning about the price: Hey, you’re not buying a t-shirt, you are buying art (or you’re buying an idea). That always has been a bit more expensive.

  27. Adrian Lee says:

    Oh well, guess it makes up for us in the UK who have to put up with US com­pa­nies not exactly wor­king to the same exchange rates as ever­yone else. My boss likes to moan about US com­pa­nies who, rather than using the exchange rate to work out what the

  28. tara e. hunt says:

    What I want to know is whether they are ‘boy cut’ or ‘girl cut’? I like to show off my girly figure.
    (btw…try being in Canada…that’s $50 for a t-shirt plus more when you account for ship­ping… it’s high, but defi­nite con­ver­sa­tion pieces.)

  29. Desig­ner T-shirts in New Zea­land tend to cost around NZ$50 – 60 — at the current exchange rate, that’s about US$36 – 43. So this price sounds con­sis­tent with that.
    Of course, this is AFTER the shop has paid ship­ping from whe­re­ver the shirts came from…:)

  30. aaron wall says:

    made my fuc­king day
    bought 3 of my favo­rite for me and some friends

  31. Sarah says:

    yeah, small offer, peo­ple buy things not because they need them but because it makes them cool… appa­rently it works
    adver­ti­sing only works because humans are ani­mals, basic instinct

  32. Alexander Zhoga says:

    Dear