April 7, 2005
avast ye scurvies (cont.)
What, so you want a pat on the back for occasionally not sucking?
Where do you think you are, Madison Avenue?
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Hugh, who said they stopped sucking at all?
Don’t get me wrong..agencies suck bigtime(most of them..well ok…99% of them)…and they do it so damn well that after four and half years with one of the largest agencies in Australia (Singleton Ogilvy & Mather) i left for the very reason that i got sick of trying to teach them about new mediums and technologies…or “banging my head on a brick wall” as i like to compare the experience to.
The clients want to know about this stuff, but the agencies would rather spend money on some lame ass TV ad that does nothing for their client except spend money. What i was getting at is that they will eventually catch up and “try” and use the new medium and 9 times out of 10 they will stuff it up…but at least some of them are trying…if 1 out 10 things work it shows that at least they have taken notice and that is the first step to them actually getting it right…hopefully.
Thanks for the clarification, Mick =)